Challenges of Global Business Environment on Vodafone

The assignment investigates the benefits and drawbacks of a global business environment on Vodafone. It identifies key challenges such as cultural differences, proper market research, and easier access to advanced technology. Recommendations are provided for Vodafone to improve its business operations in the global market. The study also discusses alternative research methodologies and reflects on the investigation process.

Research Project

Table of Contents
Topic:...............................................................................................................................................3
CHAPTER 1: INTRODUCTION....................................................................................................3
1.1 Overview of research........................................................................................................3
1.2 Research aims and objectives...........................................................................................3
1.3 Rationale of study.............................................................................................................4
1.4 Research Questions..........................................................................................................4
1.5 Time-scale........................................................................................................................4
CHAPTER 2: LITERATURE REVIEW.........................................................................................6
2.1 Introduction......................................................................................................................6
2.2 Role of Globalisation in expansion of business market of companies at international level
through lean production practices..........................................................................................6
2.3 Benefits global business environment on Vodafone........................................................7
2.4 Drawbacks faced by Vodafone due to globalisation........................................................9
2.5 Conclusion......................................................................................................................10
CHAPTER 3: RESEARCH METHODOLOGY...........................................................................11
3.1 Introduction....................................................................................................................11
3.2 Research approaches......................................................................................................11
3.3 Data Collection and analysis..........................................................................................12
3.4 Research philosophy.......................................................................................................12
3.5 Research strategies.........................................................................................................12
3.6 Time horizons.................................................................................................................13
3.7 Conclusion......................................................................................................................13
CHAPTER 4: DATA ANALYSIS AND INTERPRETATIONS.................................................14
CHAPTER 5: CONCLUSION......................................................................................................28
CHAPTER 6: REFLECTION & RECOMMENDATION FOR ALTERNATIVE RESEARCH
METHODOLOGY........................................................................................................................29
Recommendation for Vodafone on the basis of research outcomes.....................................29
Recommendations for Alternative Research Methodology.................................................29
Reflection.............................................................................................................................29

REFERENCES..............................................................................................................................31
Topic:
“To determine the benefits and drawbacks of a global business environment on VODAFONE.
CHAPTER 1: INTRODUCTION
1.1 Overview of research
Globalisation can be defined as a process of integrating the business functions in
international economy, which leads to enhance interconnectedness of economies of various
countries. Today, with development in advanced technology like ICT, rise of social media,
mobility and more has lead to increase the concept of globalisation. Mainly, global business
environment includes different sovereign countries which directly influence the decision making
process on resource use and capabilities. It helps in increasing trading, meeting higher demand of
national and international customers, make raw materials and other resources accessible to multi-
national companies etc. All these things lead to organisations in running their business
successfully at global level (Mamic, 2017). In addition of this, when company enter in global
market then they needs to aware about all the trends of market and customers needs as well. This
will contribute in enhancing and establishing the competitive brand image of the company at
market place. But it also impact on operational management of such organisations in both
negative and positive manner. The present research is going to criticize this concern of
globalisation as well as challenges faced by multi-national organisations (Aharoni, 2014). For
this purpose, Vodafone is selected to conduct this study as it operates business in many countries
and offer products worldwide. This telecommunication company is headquartered in London and
provide services like smartphone, Fixed line telephone, digital and broadband telecommunication
etc.
1.2 Research aims and objectives
This part of research entails the goal that need to be completed through appropriate
investigation. It also provides details of objectives that gives direction to researchers in
conducting their study more specifically. On the concept of globalisation, research aim and
objectives are framed in following manner:-
Research aim: “To determine the benefits and drawbacks of a global business
environment on VODAFONE.

Research Objectives:
 To evaluate how globalisation leads a company in expanding its business at international
level by making use of lean production practices.
 To identify the main benefits of global business environment on Vodafone.
 To determine the drawbacks faced by Vodafone in running its business at global level.
1.3 Rationale of study
The main reason to conduct a research on globalisation is to identify the challenges as
well as opportunities that a company can gain, when it globalise its business. With this
assistance, researchers can enhance their research skills and level of knowledge, in the field of
business management, that makes their career more bright and helps in getting a better job in
organisation after completion of academic course.
1.4 Research Questions
 How globalisation leads a company in expanding its business at international market?
 What are the benefits global business environment on Vodafone?
 What are the major drawbacks faced by Vodafone in running its business at global level?
1.5 Time-scale
By using Gantt Chart technique, researchers can frame the main activities into a fixed
duration, so that entire research can be completed on time.

CHAPTER 2: LITERATURE REVIEW
2.1 Introduction
Literature review refers to a written work which compiles previous researches on a
particular topic in a summarised and critical way (Boz, Durdu and Li, 2015). This would
researchers in analysing opinion and perception of different authors for addressing research
issues more specifically. In context with present research, here to analyse impact of globalisation
on Vodafone's operational management, researchers have used books and journals which are
available on different websites.
2.2 Role of Globalisation in expansion of business market of companies at international level
through lean production practices.
According to the perception of Sampson Quain (2019), it has been evaluated that
globalisation provides a number of opportunities to organisations in expanding their business
market at international level (Why has globalisation become so important?, 2019). This would
includes increase competition, advanced technology, accessibility of raw materials with a range
of price etc. Hereby, intense competition within international brands give benefits to
organisations to add more new features in products and services, to meet international standards.
Lean production refers to the systematized method which aims at minimisation of waste while
delivering the services without compromising productivity. With respect to Vodafone, while
delivering their services within global market they need ensure or understand what their
customers expect from them which illustrates identification of value from perspective of
customers. Here, Vodafone can must minimise the waste as well as cost associated with business
process so that optimal price can be attained. Within globalisation, the lead production will assist
within recording as well as analysation of information that are needed production as well as
delivery of services. Basically, it denotes that value stream must be mapped. It can be carried out
through making use of information and communication technology helps organisations in
analysing the real situation of international market (Giachetti, 2016). This would help in
developing more effective strategies for moving business on international level. ICT give
advancement to companies in identifying needs, preference and demand of customers more
appropriately. It would lead to offer products and services as per their demand and exceed their
level of satisfaction as well. In context with Vodafone, as it runs business in more than 25

countries therefore, adopting the concept of globalisation it can penetrate international market in
effective and efficient manner. It provides a source of competition and advancement of human
cooperation across territorial boundaries. Lean production will lead to creation of flow for
Vodafone while delivering their services in other regions by elimination of functional barriers &
identification of ways for improvisation of lead time. This will ensure that processes are being
carried smoothly and are delivered on time. Generally, within globalisation lean production will
be liable for prevention of interruptions which might occur while carrying out processes
associated with production and their integration to have a constant stream. Vodafone can make
use of pull system as used within lean production. This will assist them start their services
whenever there is demand for the specified. All these aspects create vast pattern of globalisation
that opens up international access, lowers the production cost and breeds more competition.
Thus, it would aid Vodafone in creating innovation in its broadband and other
telecommunication services for attracting and retaining the loyal customers for longer period.
Mainly global business environment classified on the basis of external business
environment or internal business environment (Cascio and Boudreau, 2016). Both can be played
a significant role in entering into new market at global level and at the same time also established
their competitive brand image. In this context, external business environment includes political,
social, regulatory, tax, economic, technological environment and many more that directly put
their huge impact on entire business activities at market place. As global business environment
allow Vodafone to reduce dependency on their local and national economics. Therefore,
Vodafone enhance their customer base by offering more featured products, with better quality.
2.3 Benefits global business environment on Vodafone
According to viewpoint of Jennifer Lombardo (2019), it has been summarised that
globalisation puts directly impact on operational as well as supply chain management procedure
of companies that are multifaceted (Globalisation's Impact on Operations & Supply Chain
Management, 2019). In context with Vodafone, as this company operates in various countries
and offer the services at worldwide level. Therefore, its entire functions are much affected in
both positive and negative manner due to globalisation. Hereby, areas where globalisation create
large impact include procurement and sourcing methods, inventory management, transportation
and distribution facility locations (Cascio and Boudreau, 2016). Countries of Europe and Asia
offer well-educated workers which offer tremendous saving for increasing efficiencies of

production. But utilising overseas procurement as well as outsourcing the resources may increase
potential issues in products in terms of reliability. Along with this, it also create fears about
infringement on innovations and confidentiality of business for Vodafone. Inventory
management is another affected area of respective company due to globalisation. Here, stock
level of this telecommunication company has risen because of more dependency on outsourced
materials. But due to fluctuation in global factors like economy and environmental effects,
Vodafone need to bring extra inventories to mitigate shortfalls for protecting its supply levels.
Vodafone Shared Services' evolution after globalisation has contributed to strengthening
its market competitiveness. This Shared Services operational framework helps in ensuring the
robust service delivery, high quality of service, better control and create transparency in
business. According to perception of Tatoglu, Glaister and Demirbag (2016), it has been
evaluated that vast pattern of globalisation lead Vodafone to launch a Vodafone Shared Service.
This innovative service has helped in delivering value of business to its partners that significantly
contribute to enhance customer service as well (Vodafone Shared Services, 2019.). This service
has played a key role to deliver cost optimisation and higher level of profitability by offering
innovation in products. Apart from this there are some main benefits of global business
environment on Vodafone which support them in capturing larger marker share from its rivals.
All these can be understood by following points:
 Global business environment includes positive political, economic, culture and ethical
consequence that help business organisation to operate their business at international
level with the aim of capturing larger market share (Davidson and et. al., 2012). As it
may directly contribute in providing a better platform in which Vodafone increase their
competition level at market.
 In addition of this, global business environment also includes cross cultural awareness
through which organization easily established their competitive brand image.
 Increase employment opportunities: It is one of the major benefit of global business
environment that it create various job opportunities for workers at workplace. With the
assistance of the Vodafone may improve their working activities and at the same time
also enhance the overall performance at market place.
 Improve company reputation: Global business environment play a vital role in providing
an effective platform in which company operate their business. By this, company also

grab customers attention towards its services. This will directly contribute in enhancing
profitability level of the company at market place and at the same time also improve
positive brand image in customers mind.
2.4 Drawbacks faced by Vodafone due to globalisation
Accordingly to Martin Dewhurst, Jonathan Harris and Suzanne Heywood (2019), it has
been evaluated that managing global organisation seems to be most challenging role for MNCs
(The Global company's challenge, 2012). Since globalisation offers a range of opportunities to
organisations in enhancing their customer base, that ultimately leads to increase profitability. But
apart from such benefits, it arises a number of challenges also like changing demand of
customers, rules and regulations of countries where a company is going to operate its business
etc. (Globalisation benefits and challenges, 2019). In context with Vodafone, it includes:
 Managing supply chain management: It refers to most challenging role in front of
Vodafone where, to manage demand and supply process is much difficult. It has to
maintain its stock level during uncertainties in business so that demand of customers at
international platform can be completed on time.
 Ethical business practice: It is arguably considered as most substantial challenge faced
by Vodafone where, its management needs to apply ethical business practices in some
selected areas (Kostova, Marano and Tallman, 2016). It includes overseas labour and key
partners, quality of products, environmental stewardship, corruption etc. In this regard,
maintaining and managing the highest ethical standards while operating business in any
country, needs to be considered specifically by Vodafone.
 Infrastructure: Expansion of business in new emerging market requires enormous
investment of capital on developing infrastructure (Kostova, Marano and Tallman,
2016). It includes organisational and physical structure of business that creates abilities in
making production more better. Therefore, changes in business with dynamic factors of
globalisation creates difficulties for Vodafone in managing and maintaining its
organisational structure more effectively.
 Human asset as a challenge: Deploying and developing talent of employees in emerging
market is also considered as one of the major challenge for Vodafone. It creates hurdle
for Vodafone in utilising efforts of overseas labours in business if it fails to develop
desired capabilities in them.

 Legal and Regulatory structure: As every nation has its own unique laws and
regulations therefore, Vodafone needs to adhere the same where it operates business. But
since it operates business in more than 15 countries and has partner networks over in 47
nations (De Vos, 2012). Therefore, complying business with each country's law seems to
be much difficult for its management.
2.5 Conclusion
Through literature review, it has been concluded that Globalisation breeds competition at
international level which assist organisations in creating more innovation in business. It provides
various advantage like trading products across countries with least risk and barriers, enhancing
customer base and more. But apart from various benefits like high GDP rates, larger revenues
and reaching the potential customers, multinational companies also face various challenging
roles, that impact majorly on their operations and management. Therefore, to overcome from
such challenges, it is essential to develop effective strategies and policies, for managing
operational activities more effectively.

CHAPTER 3: RESEARCH METHODOLOGY
3.1 Introduction
This part of dissertation is considered as the most important one, where researchers
describe about what type of methods and techniques they are going to use, for investigating a
topic. Research methodology provides a number of sources like books and journals, interviews,
etc. to gather information.
(Source: Research onion, 2019)
3.2 Research approaches
This part is helpful in providing approaches which are used to set objective and aims of
any report more effectively and accurately. Both inductive and deductive approaches are
included in research approach to provide a distinct and more effective way to analyse data and
information (Frambach and et. al., 2012). Here, inductive approach concerns more on generating
new theory from data while, deductive approach generally begins with a hypothesis. Along with
this, inductive approach is associated with qualitative research which has no set rules (Hoffmann
Illustration 1: Research Onion

and Kumar, 2013). On the other side, deductive approach includes quantitative data which
includes specific rules and regulations. For this current research, use of inductive data is made
for proper collection of data and it also helps in analysis of data more appropriately.
3.3 Data Collection and analysis
Two main techniques are used in this part of research to gather most reliable and
authenticate data. These techniques are described below:
Primary Research: First hand or unused information is gathered through this research
technique. The aim of primary research is to acquire new and original data which provide up to
date information. There are different sources for collecting primary data such as interview,
questionnaires, survey, focus group (Furlong, 2013). This research take more cost and longer
period of time for gathering data and information. Data collected is accurate and appropriate as it
is time tested method. It is carried by researcher himself for getting information.
Secondary Research: It provide summary, collation and analysis of an exiting research
work. It is that research which is already in existence and has been already organised, published
and gathered by some other researcher. This includes past document, reports, articles published
by government agencies, trade associations and through any other businesses. It is used and
beneficial for small businesses having limited budgets. This type of research is based on tested
and tried data that are previously filtered and analysed. In this type, data may or may not be as
per requirement of researcher. This method is very quick, time saving and cost saving as data and
information are already available to researcher.
3.4 Research philosophy
Research philosophy is basically related with the sets of belief that are more concerned
on nature of the real facts. With proper guidance of research philosophy, positive outcomes can
be attained by researcher. It classified on the basis of positivism and interpritivism. Both
methods are effective for undertaking the research activities in most effective manner. In this
regards, investigator will use interpritivism research philosophy to provide clear justification of
the study with valid conclusion (Giachetti, 2016).
3.5 Research strategies
It includes many approaches such as action research, experimental research, case study
research, interviews, surveys, etc. which are mainly concerned with how entire research is

conducted by investigator. All these strategies are directly contributing in gathering or collection
of clear and authentic data towards the achievement of research task and activities. With the
proper guidance of these approaches and strategies a valid conclusion can be drawn by
researcher or investigator.
3.6 Time horizons
Time horizons mainly provide frameworks or time limit for completion of research.
These time horizons or limits are based on particular methodologies and research approach
which are used by researcher for conducting that specific work. It increases the chances of
getting positive outcomes of research work at the time of completion of work. (Hanson and et.
al., 2016).
3.7 Conclusion
For this particular research, use of inductive research method is made for collection of
qualitative data which are useful in addressing or solving current issues or problems of
globalisation. For achievement of this purpose, use of secondary method is made such as
journals, books and scholar articles. Use of questionnaire method is taken for gathering or
collecting primary data which include some relevant questions on selected topic i.e. globalisation
and its impact on operational management of Vodafone. Theses questions are asked from 40
respondents for obtaining their views which are selected from a population of 100 stakeholders
of this company, which are described in following manner:

CHAPTER 4: DATA ANALYSIS AND INTERPRETATIONS
QUESTIONNAIRE
1.) Do you know about concept of globalisation and its role in multi-national
companies?
Frequency
 Yes 35
 No 5
2.) Are you aware with impact of globalisation on the performance of
Vodafone?
Frequency
 Yes 28
 No 12
3.) Do you think globalisation really aid Vodafone in running its business
more effectively at international level?
Frequency
 Yes 30
 No 10
4) What are the major challenges that a telecommunication company faced
while entering in Global business environment through utilisation of lean
production?
Frequency
 Legislations 25
 Tariffs 10
 Cultural differences 5
5.) What are the main benefits gained by Vodafone due to globalisation? Frequency
 Increase in trade 12
 Reduce in cultural barriers 13
 Developing innovations in business 15
14

6.) According to you, what will be the major challenges faced by Vodafone
due to globalisation?
Frequency
 Managing supply chain management 15
 Adhere business with laws 12
 Deploying and developing talent 13
7.) What are the drawbacks that Vodafone has faced while running its
business at global level?
Frequency
 High competition 16
 Legal compliances 10
 Frequent changes in customer demand 14
8.) What are the factors that has attracted Vodafone toward approaching
global business environment?
Frequency
 Larger customer base 10
 Access to advanced technology 20
 Business growth 10
9.) What type of strategies Vodafone must adopt in order to overcome the
challenges that are present at global level?
Frequency
 Market research 12
 Proper knowledge of Legislations 18
 Integration among two culture 10
10.) Which area need to be concerned more by Vodafone while expanding its
business in emerging marketplace?
Frequency
 Fair trade practices 13
 Current trend of global market 14
 International business ethics 13
15

11.) Provide recommendation to Vodafone for improving and increasing
efficiencies of business operations at global level.
16

Theme 1: Concept of globalisation and its role in multi-national companies
1.) Do you know about concept of globalisation and its role in multi-
national companies?
Frequency
 Yes 35
 No 5
Interpretation: Globalisation is a big concept that provide various opportunities and
challenges to organisations, in moving their business at global level. In context with
multinational organisations, it performs major role in creating innovation in their products,
trading products across countries, developing infrastructure and more. As per survey on 40
stakeholders of Vodafone as shown in above figure, it has been interpreted that 35 of them have
possessed knowledge about impact of globalisation. They understand the importance of
globalisation concept in moving business at global level and how it provide advantages in
17
35
5
Yes
No

reaching towards potential customers. While remaining 5 respondents didn't have much
knowledge about same.
Theme 2: Impact of globalisation on the performance of Vodafone
2.) Are you aware with impact of globalisation on the performance of
Vodafone?
Frequency
 Yes 28
 No 12
Interpretation: As globalisation play an important role in organisation in moving and
running their business at global platform effectively. But it creates a large impact on the
performance of multinational companies. In context with Vodafone, it has been interpreted that
28 respondent out of 40 state that globalisation brings up a huge impact over the performance of
Vodafone as it provide several opportunities. But despite of this 12 respondents said that
globalisation doesn't impact over the performance of Vodafone as it totally depend over the
efforts made by employees toward the goals of organisations.
18
28
12
Yes
No

Theme 3: Globalisation really aid Vodafone in running its business more effectively at
international level
3.) Do you think globalisation really aid Vodafone in running its
business more effectively at international level?
Frequency
 Yes 30
 No 10
Interpretation: The globalisation plays a crucial role in improving the performance of an
organisation at international level by providing access to several resources and expertise. By
conducting investigation over this it has been found that 30 out of 40 respondents state that
globalisation really help Vodafone in operating its business much effectively at global level. But
19
30
10
Yes
No

on the other side another 10 respondents said that globalisation doesn't support much to
Vodafone in performing business much effectively while operating at global level.
Theme 4: Challenges that a telecommunication company faced while entering in Global
business environment via usage of lean production
4) What are the major challenges that a telecommunication company
faced while entering in Global business environment through
utilisation of lean production?
Frequency
 Legislations 25
 Tariffs 10
 Cultural differences 5
Interpretation: From the investigation conducted it has been found that
telecommunication sector has to faced number of challenges when its player tries to expand its
business among different countries. This is because each country is different in term of its
operations and way government control the practices of such companies. But through the
utilisation of lean production up to some extent those drawbacks or challenges were eliminated
like unnecessary movement of machineries, people, over-processing which assisted to follow
20
25
10
5
Legislations
Tariffs
Cultural differences

legislations of particular region and also minimise the cost of tariffs. From survey it has been
found that 25 out of 40 respondents said that legislation is the major challenges that a
telecommunication company has to face at global market. On other side 10 respondents said that
tariffs are the major challenges that an organisation face which affect its profitability. But among
them 5 respondents said that cultural differences is that major issue that an organisation face.
Theme 5: Major challenges faced by Vodafone due to globalisation
5.) According to you, what will be the major challenges faced by
Vodafone due to globalisation?
Frequency
 Managing supply chain management 15
 Adhere business with laws 12
 Deploying and developing talent 13
21
15
12
13
Managing supply chain
management
Adhere business with laws
Deploying and developing
talent

Interpretation: From the investigation its has been found that rather then of benefit
which globalisation provide toward the growth as well as development of organisation, there are
also some challenges present which that a company has to face while entering in international
market. From above given information it can be interpret that 15 out of 40 respondents said that
major issues faced by Vodafone is management of supply chain. But 12 respondents said that
adhere to business law was the major issue. But another 13 respondents said that deploying and
developing talent was the major issue that Vodafone has faced.
Theme 6: Activity of Vodafone affected most due to globalisation
6.) Which operational activity of Vodafone affected most due to
globalisation?
Frequency
 Inventory management 16
 Procurement and sourcing methods 10
 Distribution channel 14
22
16
10
14
Inventory management
Procurement and sourcing
methods
Distribution channel

Interpretation: As per the information presented above it has been found that there is an
great influence that a globalisation has over the operations of Vodafone. From the information
presented above it has been found that 16 out of 40 respondents said that inventory management
practices of Vodafone get affected through the globalisation. On the other side 10 out of 40
respondents said that major impact experiences over the procurement and sourcing method
which Vodafone adopt within the organisation after globalisation of operations. Despite of all
these 14 out of 40 respondents said that the major impact of globalisation can be seen over the
distribution channel which is followed by Vodafone.
Theme 7: Drawbacks that Vodafone has faced while running its business at global level
7.) What are the drawbacks that Vodafone has faced while running
its business at global level?
Frequency
 High competition 16
 Legal compliances 10
 Frequent changes in customer demand 14
23
16
10
14
High competition
Legal compliances
Frequent changes in customer
demand

Interpretation: With the globalisation of business operations, there are number of
drawbacks that Vodafone has faced which affected its operations and performance of
organisation as well. From the information gathered through survey it has been interpret that 16
out of 40 respondents said that the competition at global level is very high which also influence
the manner in which operations performed by Vodafone. In addition to this 10 respondents said
that legal compliances are the major drawback of global market. But despite of all these 14
respondents said that frequent changes within the demand of customer at abroad are the major
drawbacks that affect the performance of company at a larger scale.
Theme 8: Factors that has attracted Vodafone toward approaching global business
environment
8.) What are the factors that has attracted Vodafone toward
approaching global business environment?
Frequency
 Larger customer base 10
 Access to advanced technology 20
 Business growth 10
24

Interpretation: From the investigation it has been found that there are number of factors
present at global business environment which attract an organisation to enter into global market.
Over this statement 10 out of 40 respondents said that the benefit of getting larger number of
customer by expanding business at global level is one of the major factor that attracted Vodafone
toward it. But 20 out of 40 respondents said that access to advancement technology is the main
motive that attracted Vodafone toward entering in global market as it improves the quality of
operations. Despite of all these 10 out of 40 respondents said that business growth is a factor
which attract the Vodafone for approaching international market.
Theme 9: Strategies Vodafone must adopt in order to overcome the challenges that are
present at global level
9.) What type of strategies Vodafone must adopt in order to
overcome the challenges that are present at global level?
Frequency
 Market research 12
 Proper knowledge of Legislations 18
 Integration among two culture 10
25
10
20
10
Larger customer base
Access to advanced
technology
Business growth

Interpretation: There are several challenges and risk present at global business which
affect the performance as well as sustainability of a company at international level. Hence in
order to deal with such issues it is very essential for an organisation to formulate or adopt
effective strategies so that these risks could be overcome. From the above presented information
it has been interpret that 12 out of 40 respondents said that Vodafone must perform market
research before entering into any country. On other side 18 respondents said that company must
gather proper knowledge of legislation before entering into new market. But 10 out of 40
respondents said that Vodafone must focus toward integrating the two cultures in order to
establish the business effectively.
Theme 10: Vodafone needs to create more innovation in business to earn high competitive
advantage in global market
10.) Do you think Vodafone needs to create more innovation in
business to earn high competitive advantage in global market?
Frequency
 Yes 36
26
12
18
10
Market research
Proper knowledge of
Legislations
Integration among two culture

 No 4
Interpretation: As per the above presented information it can be interpret that 36 out of
40 respondents said that Vodafone is required to create more innovation within their business in
order to earn higher competitive advantage at global market. But another 4 respondents said that
company is already performing well and doesn't required to perform more innovation within the
business to operate it at global market.
27
36
4
Yes
No

CHAPTER 5: CONCLUSION
From the above investigated information it has been found that globalisation plays a
crucial role within the growth as well as development of an organisation by providing it an
access to several resources much easily. In context with Vodafone, by using ICT technology, it
can analyse the real scenario of international market, that helps in developing effective strategies
to move business globally. This technology also helps in penetrating the global market by
identifying demand and services of customers at per their level of satisfaction. The pattern of
globalisation also open up the international access for Vodafone, that helps in offering more
innovative telecommunication services to customers for their long term retention. It has been
found that majority of people believes that with the globalisation of business operation,
Vodafone get benefited with increase in trade, reduce in cultural barriers and innovation in
business. This would help in improving the brand image of Vodafone as well, by giving more
employment to workers of different culture, to run business effectively at global market. But
apart from the numerous benefits, there are number of drawbacks also for Vodafone while
entering at global market such as adherence to legislations, Tariffs, high competitions and
Cultural differences. All these issues creates challenges in front of this telecommunication
company, which requires proper strategies to be developed before moving business at
international level. It includes human resource development by making changes in HR practices,
implementation of new technologies, improving financial conditions so that changes can be
executed in business properly to meet international standards. All these processes will help
Vodafone to overcome from potential challenges of globalisation and enter into new emerging
market more easily. But instead of all these issues the major benefit that an organisation get
while entering in global market is easier access to advanced technology which is very crucial for
a telecommunication organisation as it help in improving the operations much effectively.
Hence, the global business environment consists of both benefits as well as drawbacks that an
organisation will experience while entering into international market.
28

CHAPTER 6: REFLECTION & RECOMMENDATION FOR
ALTERNATIVE RESEARCH METHODOLOGY
Recommendation for Vodafone on the basis of research outcomes
From the above performed investigation it has been found that there are number of
challenges that Vodafone has faced in global business environment which also have an influence
over the organisational performance. Hence in order to reduce the impact of challenges and
improving the efficiencies of business operations at global level following recommendations can
be adopted by Vodafone:
 New employees can be hire by Vodafone from the country in which it want to enter in
order to learn about the culture of that nation. This in turn reduce the risk of cultural
differences and actions can be performed as per the expectation of customers.
 Proper market research is another recommendation for Vodafone as it help in developing
an understanding regarding the demand of customer, challenges present at marketplace as
well as opportunities present for the company which support in getting growth and
success at new market.
Recommendations for Alternative Research Methodology
While conducting this investigation I have experienced several issues such as the time and
cost provided for investigation was very limited which also affected my activities throughout the
investigation. But despite of all theses I tried my best to present more ethical and reliable
information in my investigation by considering all the ethics. For gathering information in more
detailed manner interview can be used as an alternative to questionnaire. The main reason behind
this is that usage Questionnaire for data collection is very time consuming and also costs higher.
Therefore, using interview method will help in gathering primary research in less time and with
more efficiency.
Reflection
I am glad that I got this opportunity to perform investigation over such topic i.e. “To
determine the benefits and drawbacks of a global business environment on VODAFONE”. This
help me in enhancing my knowledge regrading the globalisation of business and manner in
which it benefit the organisation. In addition that, investigation also supported me in enhancing
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my researcher skills by providing me information regarding the number of tools and techniques
that are used to conduct an investigation effectively. For performing this investigation I have
used both primary as well as secondary method of data collection. Among these for gathering
primary information I have used questionnaire in order to determine the view point of several
participants that are involved within investigation. On the other side for gathering secondary
information I have used several articles and journals to gather information and then critically
evaluate the authored point of view to represent findings effectively using literature review.
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REFERENCES
Books and Journals
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