A study on the role of globalisation in driving business success

Research Project

Table of Contents
TITLE:.............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Overview of research..................................................................................................................1
Background of the organisation..................................................................................................1
Aim:.............................................................................................................................................2
Rationale of the study..................................................................................................................2
Gantt chart...................................................................................................................................2
LITERATURE REVIEW................................................................................................................4
Concept of globalisation.............................................................................................................4
Factors of globalisation which assist in business success of association....................................4
Benefits of globalisation for company........................................................................................5
Measures through which global platform can use for organisational success of enterprise.......6
RESEARCH METHODOLOGY.....................................................................................................7
DATA ANALYSIS........................................................................................................................11
Data interpretation.....................................................................................................................13
RESEARCH OUTCOME..............................................................................................................22
REFLECTION & RECOMMENDATION FOR ALTERNATIVE RESEARCH
METHODOLOGY........................................................................................................................23
Reflection..................................................................................................................................23
Recommendations.....................................................................................................................23
CONCLUSION..............................................................................................................................24
REFERENCES..............................................................................................................................25

TITLE:
A study on the role of globalisation in driving business success . A case on Vodafone PLC,
Wembly central.
INTRODUCTION
Overview of research
Globalisation refers to the expansion of business out of geographical boundaries with
determining and understanding rules and regulations associated with it. Globalisation will be
successful when rules and regulations are formed properly. With change in business activities, it
is essential for organisation to determine and understand changes which are taking place in
external market. Globalisation assist in increasing sales because when operations are performed
with full efficiency, then consumer satisfaction can be achieved (Crane and et. al., 2019). There
is requirement of change in operations, then business activities are performed with due care and
effectiveness. There is requirement of determining and evaluating changes properly because
business environment of international market is dynamic and frequently changing. This
investigation is based on Vodafone PLC which provides telecommunication services in different
parts of country. There will study of market and changes which are taking place in market, so
growth prospects of association will more.
Background of the organisation
Vodafone PLC has good brand image in telecommunication and serving consumers with
best. There is change in business operations because of change in demand of consumer with
change in geographical regions. Telecommunication sector is growing with fast speed because
people are availing these services with higher rate. These days, there is requirement of
telecommunication services to consumers such as internet services, Wi-Fi, roaming, etc. These
demand areas rising among every age group consumers, so it will be easy for people to
determine and understand policies properly. When expansion of business operations will be done
at international level, then it is easy for people to determine and understand changes properly
(Knight and Liesch, 2016). Business expansion of Vodafone PLC is not easy task, because there
is requirement of support and coordination among different departments. There are many
departments which are working in Vodafone PLC such as marketing, administration, sales, HR
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etc. When operations are performed at global level, then it will be easy for people to understand
and determine changes properly.
Aim:
To gather knowledge about the role of globalisation in driving business success. A study on
Vodafone PLC.
Research objectives
 To study the concept of globalisation and its role in driving business success.
 To determine the factors of globalisation which assist in business success of association.
 To ascertain the benefits of globalisation for company.
 Recommend the measures through which global platform can use for organisational
success of enterprise.
Research questions
 Do you have knowledge about globalisation?
 What are the factors of globalisation which assist in business success of association ?
 What are the benefits of globalisation for company ?
 What are some ways through which global platform can use for organisational success of
enterprise ?
Rationale of the study
The main reason behind conducting this study is to evaluate and determine importance of
globalisation in current market. There are many changes which are specific and relevant because
this is the best way to evaluate and understand impact of globalisation on growth. With
expanding business in other countries, it is not possible to get success, there are some factors
which has to be evaluated. With the help of this study, there will study of researcher is able to
improve their knowledge about globalisation and aspects associated with it (Charles Jr,
Schmidheiny and Watts, 2017). Globalisation is the topic, which is related to study stream of
researcher, so in future, if they operate in similar sector, then it will be easy for people to get
success in corporate sector. Researcher will get to know about changes which are taking place in
external market, then they came to know about working style of organisation.
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Gantt chart
Gantt chart is the pictorial description of research activities with their respective time. In
order to evaluate and determine time required to complete the study, there will ease in
completing study on time (Rodrik, 2018). There is representation with graphs, so it will be easy
for team mates to complete the study and achieve targets on time.
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ACTIVITES WEEK
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Submission of
research
proposal
Complete
background
information for
research project
Collect secondary
sources of
information for
research project
Complete research
methodology and collect
primary and secondary
sources of information
Complete
collecting data for
study and
present the result
Determining
Budget
Data
Interpretation and
analysis
Evaluating results
and findings
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Complete the
report and submit
the final report
LITERATURE REVIEW
Literature review is the section under which information collected from secondary
information will be evaluated. It is important for researcher to understand and evaluate complete
information about globalisation and its impact on growth a development (Steger, 2017). Data
which is collected from secondary information is authentic and properly dated, hence it will be
easy for reader to rely over it.
Concept of globalisation
Globalisation is the process through which information product and services are delivered
beyond geographical regions. With globalisation of business operations, there will more scope of
growth and development of organisation (Ritzer and Dean, 2015). Managers of company have to
determine what is the demand of consumers and understand ways to satisfy it. When actions are
performed according to demand of consumers, then satisfaction can be provided. There are many
associations dealing in telecommunication sector, hence it is important for people to understand
and determine changes properly. As per view of Fredrik Erixon, 2019 Globalisation is not only
beneficial for association, but it also boosts the operational efficiency of host and foreign
country. With change in business activities, managers of organisation have to determine and
evaluate changes properly. There is change in demand of consumers because telecommunication
services are required by every age group consumer.
In order to evaluate and determine policies of other country, managers of enterprise must
undertake and evaluate actions properly. Association can get positive impact because of
globalisation when they evaluate and understand market properly. There is requirement of legal
expertise who provides information about changes in policies of various countries. Globalisation
of association assist in business growth because of increment in sales and profits. It is important
for managers of enterprise to maintain good quality of telecommunication services, so consumers
will become brand loyal and does not switch to another brand (Eriksen, 2018).
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Factors of globalisation which assist in business success of association
Globalisation is the best way through which operational efficiency of organisation
improves and it will be easy for manager to determine and evaluate best ways to get positive
results. As per view of Smriti Chand, 2019 There are some factors as well with which
globalisation is better and effective and scope of working for association will increase. There are
some factors with which business success is possible-
Technological development- When company is working at international level, then they
have to accept technological changes which are taking place in different countries. There are
different techniques and tools with which new aspects are used (Hair Jr, Page and Brunsveld,
2019). With difference in geographical region, there will use of updated technology. Hence this
assist in getting growth and expansion in new market.
Competition- There is increment in rate of competition when managers of association is
working in different countries. There will achievement of business objectives when Vodafone
PLC will operate with local associations. As managers of Vodafone PLC wants to operate in
some other country, then it is important that they must make strategies for to overcome with it.
For instance: consumers wants fast internet services, then managers of enterprise have to provide
super fast services at cheap rate. This assist in getting growth and easy expansion in international
market.
Availability of resources- Thee is requirement of many sources with which individuals
can perform operations at international level. Vodafone PLC requires financial, labour, technical,
etc. resources for smooth running of business in new market. When resources are properly
available in global market, then it will be easy for organisation to operate and get proper
outcome with it. When resources are properly available, then smooth running of operations will
be possible.
Benefits of globalisation for company
With globalisation of operations, scope of working improves and enhances but at the
same time cost also increases. There are possibilities that in some cases operational efficiency
can be affected if managers does not follow and rely over external policies (Post and Berman,
2017). As per view of Tejvan Pettinger, 2019 company can enhance sales and profits, if they
perform operations as per policies of legal terms and conditions. There are some benefits which
Vodafone PLC will get with performing operations at international level.
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