Global business environment essay

This essay explores the global business environment, focusing on the iPhone company. It includes a PEST analysis and SWOT analysis of the industry.

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Global business environment essay
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
PEST analysis..............................................................................................................................3
SWOT analysis............................................................................................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
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INTRODUCTION
Global business environment is most important to understand in proper manner. The
present essay is based on “IPHONE” company. The report will include PEST analysis and
SWOT analysis of industry.
MAIN BODY
PEST analysis
The electronic industry of creating, designing, producing and selling devices such as
radio, computer, phones, TV etc. PEST analysis is strategic business tool used by company to
discover and evaluate which factors have affect to electronic industry.
Political factor:
This factor is affected electronic industry performance and market share. If the US traffic
rapidly increase on imports into the US then product face the highest tax from government
through that it affect to industry.
Economic factor:
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Illustration 1: PEST analysis
(Source: Electronic Arts Inc. PESTEL & Environment Analysis,
2018)

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This influence business environment of industry and performance. The economic stability
of the many developed country in the world created great opportunities for tech brand like apple.
That can be exploited these opportunities for the business expansion. Increased labour cost is
impact to the industry because through that industry is not able to higher skilled employees.
Social factor:
The current trends are continuously increased with the popularity of various technology
and smartphones devices can provide a great opportunity for electronic industry (Biancamaria,
Lettenmaier and Pavelsky, 2016). But the same changes in the customers taste and preference are
give impact on industry because customers are move towards another industry for selecting
another products and services.
Technological factor:
There are many competitors in the industry have provided advance technology product of
high values at affordable prices which is negatively affected the brand image and financial
performance of industry. In case of destroying any technology in the industry created the great
impact on the whole industry.
SWOT analysis
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Illustration 2: SWOT analysis
(Source: SWOT analysis of Apple Iphone, 2019)

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SWOT analysis is very important think which is created various opportunities by knowing
market growth at marketplace. This has helped to know about strength, weakness, opportunities
and threats of company. For these sections here is selected IPHONE company which is
producing various best featured phones at marketplace. SWOT analysis of company IPHONE
are as follows:
Strength:
 Brand equity: The IPHONE is one leading brand in world for its brand equity is also
high.
 Tag of innovation: The IPHONE has always been applied to apple phone. The innovation
are like Ipod and Ipad.
Weakness:
 High price: IPHONE have the higher price of product which is not purchased by every
one because of high price.
 Restrictions on the phone: IPHONE have the unnecessary restrictions on the apple box.
Like the no Bluetooth connection, battery is non removable battery.
Opportunities:
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Illustration 3: Growth as strength
(Source: Statista. 2018)

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 Continued technological advancement: The apple have delivered hits everywhere through
that people have started expecting more unique products (Rastogi and Trivedi, 2016).
 Accessories: IPHONE accessories in the market is never ending and the better from
another company accessories.
Threat:
 Samsung: This is the main competitors of IPHONE have the largest of mobile phones
coming in the all shapes and size.
 Android: This is the biggest threat to IPHONE is the android operating system.
CONCLUSION
From the above study it had been concluded that the industry has faced various problems
and issues in the market place with various factors. For that, report had been covered by PEST
analysis for identifying those factors which has affected to industry. On the other side, SWOT
analysis has provided the proper information about strength, weakness, opportunities and threat
of company.
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REFERENCES
Books and Journals
Biancamaria, S., Lettenmaier, D. P. and Pavelsky, T. M., 2016. The SWOT mission and its
capabilities for land hydrology. In Remote Sensing and Water Resources (pp. 117-147).
Springer, Cham.
Rastogi, N.I.T.A.N.K. and Trivedi, M. K., 2016. PESTLE technique–a tool to identify external
risks in construction projects. International Research Journal of Engineering and
Technology (IRJET). 3(1). pp.384-388.
Online
Electronic Arts Inc. PESTEL & Environment Analysis. 2018. Online. Available through:
<http://fernfortuniversity.com/term-papers/pestel/nyse4/3502-electronic-arts-inc-.php>
Statista. 2018. Online. Available through: <https://bstrategyhub.com/swot-analysis-of-apple-
apple-swot-2018/>
SWOT analysis of Apple Iphone. 2019. Online. Available through:
<https://www.marketing91.com/swot-analysis-apple-iphone/>.
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