Marketing and Management Assignent Sample

Marketing and
Management
Apple Inc.’s IPhone

Marketing and Management 1
Contents
Introduction......................................................................................................................................3
Environmental analysis of company’s product................................................................................3
Strengths.......................................................................................................................................3
Weaknesses..................................................................................................................................4
Opportunities................................................................................................................................4
Threats..........................................................................................................................................4
Customer analysis of product..........................................................................................................4
Market analysis of product..............................................................................................................5
Threat of new entrants..................................................................................................................5
Threat of substitution...................................................................................................................5
Bargaining power of buyers.........................................................................................................5
Bargaining power of suppliers.....................................................................................................6
Industry competition....................................................................................................................6
Company pricing and its impact......................................................................................................6
Marketing mix.................................................................................................................................7
Product.........................................................................................................................................7
Place.............................................................................................................................................7
Price.............................................................................................................................................7
Promotion.....................................................................................................................................7

Marketing and Management 2
Recommendations............................................................................................................................8
Conclusion.......................................................................................................................................8
References......................................................................................................................................10

Marketing and Management 3
Introduction
Marketing and management are essential aspects for the success and growth of any organization.
The Apple Inc. is a perfect example of how marketing can create demand for a product and
enhance brand awareness of an organization. Apple Inc. was founded in 1976 by entrepreneurs
Steve Jobs, Ronald Wayne and Steve Wozniak. Today, the brand has earned a significant
position in the marketplace through consistent improvement in their offerings and innovative use
of technology. This report throws light on one of the most highly sold products of the brand
known as the IPhone. IPhone is a mobile handset that runs on the IOS (Grant, 2016). The sturdy
exterior, flamboyant design and extensive features make it one of the bestselling phones of the
current times. The brand Apple Inc. is the largest information technology firm in the world by
revenue.
Environmental analysis of company’s product
In order to understand the internal and external environment of the product, SWOT analysis of
IPhone is conducted which helps in gaining a deeper insight about the product’s strengths,
weaknesses, opportunities and threats (Kotler, 2015).
Strengths
The biggest strengths of the IPhone is its sturdy exterior. The phone’s specifications attract a
large number of customers and enable the phone to process fast. The IOS upon which the phone
operates is highly user friendly.
Large reach of IPhone across over 22 countries is a major strength for the phone. In order to
promote the phone, Apple Inc. uses innovative marketing strategies which appeal to wide
customer segment. Despite these qualities of the phone, the most important strength of the phone
and the brand lies with its fiercely loyal customer segments (Payne, 2017). An IPhone user often
finds it difficult to switch to any other brand and the community in itself is highly faithful to the
brand.