Global Business Environment

This report explores the global business environment and its impact on businesses. It includes a SWOT analysis of Morrison, a leading supermarket chain in the UK, and discusses the operational impact analysis. The report also highlights key drivers such as Brexit, technological factors, pandemic, political, and social factors. It concludes with the importance of understanding the global business environment for business growth.

Global Business Environment

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
SWOT Analysis...........................................................................................................................1
Operational impact analysis.........................................................................................................2
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................6

INTRODUCTION
Global business environment is considered as the understanding of business nationally as
well as internationally. As surrounding distinguish from nation to nation. So, the business gets
impacted through their domestic situations that eventually effect the decisions making of entity
for utilisation of resources in fuller manner (Gupta and Nagpal, 2020). Moreover, each business
intents to perform their functions within international level for that they have to undertakes
several factors to become successful as well as maintain the image of brand. As per the scenario,
the undertaken company for this report is Morrison; this is one of the leading largest chain of
supermarket in United Kingdom. Also, they have their headquarters is in England and mainly
deals into clothes, books, foods and others across UK. The aim of this report is to evaluate their
environment with assistance of SWOT analysis for determining their potential within
international marketplace.
MAIN BODY
SWOT Analysis
This highlights as well as reflecting the aspects of internal atmosphere of business through
performing by their strengths, weaknesses, opportunities and threats. Along with this, respective
analysis provides an image of facts that are going to aids for planning and developing strategic
practices. These analyses are described below in respect of Morrison:
 Strengths: Strengths are undertaken to be the refection of business effectiveness as well as
their prominent aspects by that they could affirmatively serve within international
marketplace (Hampden-Turner and Trompenaars, 2020). In addition to this, Morrison is one
of the largest supermarket chains within London that have their quality offerings based upon
consumers’ desires. It is considered to be key strength of entity as they have effectual supply
chain as well as huge network o distribution that allows more number of staff involvement
as this aids them to develop effective image within marketplace. Along with this, firm is also
listed into London Stock Exchange upon online retails services to reach towards further
level. It also provides effective reputation towards its investors as well as shareholders.
These strengths aid them for developing its business within other nations.
 Weaknesses: It highlights the weaker areas of firm that binds their development as well as
drives them towards not attaining its determined goals. Morrison have the great weakness
1

within marketplace as this have lower geographical reach in comparison to its rivals and
many more. Along with this, they are in effective into its offering quality as in current years
they are unable to render needed quantity numbers to clients. Additionally, firm are facing
problems against farmer rights into previous scenario that have impacted its brand
reputation. Also, firm have to solve those problems as priority basis so that this could think
of pertaining marketing reach within other nations.
 Opportunities: This shows the areas where firm could described their operations through
examining as well as international opportunities that tends towards benefiting its products as
well as profitable. Morrison could obtain organic goods from leading marketplace.
Additionally, this allows its innovative operations of products within many countries such as
India, Russia and so o. respective firm have an effective brand name within marketplace
which could simply grab the attention of smaller firm for collaborating with them.
 Threats: As respective entity is operating into international market, firm is facing various
competitions within industry. As it offerings being same in respect of appearances as well as
most of the variations into prices. Additionally, some of their tough competitors are TESCO,
ASDA and other. So, for sustaining into global market for longer duration they have to
perform effectual changes into its tactics that develop innovative concepts from its rivals.
Key Drivers: There are some key drives in respect of TESCO and also it has impact upon
various functional areas.
 Brexit
 Technological factors
 Pandemic
 Political
 Social
Operational impact analysis
The analysis shows the vital affect of operational activities that have been performed into
previous situations for determining into future. Moreover, this facilitates accuracy of information
that has been applied through entity within its operative strategies (Jiang and et. al., 2020) . As
this assists to prepare the crucial areas as well as solution for overcoming form the issues in
operational affects. Additionally, these components aid them in firm’s growth. In respect to
Morrison, there are two effectual factors that are described below:
2

 Human resource management: Respective factors are much essential within each entity
as this included involvement of proficient individuals. In addition to this, these staff
categorised based upon its competencies in various departments within several segments.
In respect to Morrison, Human resource manager effectually opt changes staff as well as
allot them activities based upon its understanding and also they also facilitates several
training as well as development sessions so that no staff would goes over without
obtaining advantages of promotion and its personal growth. Along with this, it is
responsibilities of human resource department is to recruit talented as well as required
workers so that they would be undertaken as optimistic assets into favour of entity. Also,
they should accomplish effectual strategies related to staff encouragement as well as main
factors that influence them for work harking.
 Marketing: Respective factor is immensely effectual to obtain consumer reach as well as
huge market structure. By this factor, an entity would effectually facilitate its offerings
into marketplace through examining their strategic marketplace. in respect of Morrison,
they obtain eye catching strategies of market for accomplishing its mission for gaining
international reach by marketing (Rimita, Hoon and Levasseur, 2020). Along with this,
the managers required to opt several marketing techniques as well as evaluate its
effectiveness based upon its offerings as well as their size. Additionally, this is crucial
factor into operations of business that allows gaining effective opportunities as well as
reaching towards huge number of consumers simultaneously. Along with this, the sales
department is accountable in order to maintain huge turnover level by marketing tactics
as well as grab the attention for longer duration perspectives.
HR
1 Brexit – After Brexit scenario, HR policies changed due to the change in organisational value
and beliefs. It is seen that new regulations will be followed by the companies after the Brexit
scenario. So, it is essential for respective entity to develop the strategies accordingly and make
sure that all would follow them effectively and efficiently (Abbas, Abdullah and Saad, 2020)
2 Technologic – New technologies are implemented within the company after the scenario of
Brexit. It is seen that new laws are based upon regulations offered in this scenario. So, it is the
responsibilities of the human resource of respective firm that they have to keep updated with the
3

new rules and regulations relate to new technology and implement that within their practices for
efficient performance of organisation.
3 Pandemic – There are various pandemic situations like COVID 19 that have arisen in nature
and organisations get affected by this. Moreover, this impacts the firms’ operations hugely. So,
in order to overcome from these, the human resource of respective entity has to perform some
unexpected changes within their work place and also facilitates remote working (Borojo and
Yushi, 2020).
.
4 Social (Mental Health) – There are various policies which are changed within HR department
after Brexit.
5 Political. – New legal regulations are created due to Brexit scenario.
Marketing Function :
1 Brexit – Within marketing department, Brexit has caused to change the campaigns used for
promoting the products.
2 Tehnological, - Marketing tools and techniques are used within companies for promoting
products and services (Lal and et. al, 2020).
3. Pandemic: As there are some pandemic situation such as COVID-19 which arises into nature.
Moreover, this have affects upon the marketing function of respective firm as they have to
operate their operation digitally.
4. Social (Mental Health): There are several policies that are changed into marketing functions
operation after Brexit as well as Pandemic situations.
5. Political: There are various new legal norms are developing because of Brexit as well as
Pandemic situation. Such as do not move around and perform the things from home only. Due to
this marketing functions get impacted and work digitally (Yusoff and et. al., 2020).
CONCLUSION
As per the above report, it has been concluded that Global business environment plays
essential role as this provides a greater scope for business growth. Moreover, this affects the
business in positive and adverse manner. In addition to this, SWOT analysis is helpful for
acknowledging their strengths, weaknesses, opportunities and threats. In addition to this, it
allows business to develop competent business strategies that enables human resource as well as
4

marketing to perform effectively. Also, these have great affects upon global business
effectualness by which the firm could able to expand their business in effective and efficient
way.
5

REFERENCES
Books and Journal
Gupta, G. and Nagpal, S., 2020. Green Dimensions, Environment Orientation and Size: Impact
Assessment on Operational Performance of Manufacturing Firms. Global Business
Review, p.0972150920919880.
Hampden-Turner, C. and Trompenaars, F., 2020. Riding the waves of culture: Understanding
diversity in global business. Hachette UK.
Jiang, M. and et. al., 2020. Sustainable development of the business environment in smart cities:
a hierarchical framework. Kybernetes.
Rimita, K., Hoon, S.N. and Levasseur, R., 2020. Leader Readiness in a Volatile, Uncertain,
Complex, and Ambiguous Business Environment. Journal of Social Change, 12(1), p.2.
Abbas, A., Abdullah, S.H. and Saad, R.M., 2020. Moderating effects of Dynamic business
environment on the relationship of Entrepreneurial Orientation and Financial
Performance of SMEs. Asian Journal of Multidisciplinary Studies, 8, p.4.
Borojo, D.G. and Yushi, J., 2020. The impacts of institutional quality and business environment
on Chinese foreign direct investment flow to African countries. Economic Research-
Ekonomska Istraživanja, 33(1), pp.26-45.
Lal, P. and et. al 2020. The dark cloud with a silver lining: Assessing the impact of the SARS
COVID-19 pandemic on the global environment. Science of the Total Environment, 732,
p.139297.
Yusoff, Y.M., and et. al., 2020. Linking green human resource management practices to
environmental performance in hotel industry. Global Business Review, 21(3), pp.663-
680.
6