Internal Environment and Competitive Advantage in Global Business

This report discusses the internal environment and competitive advantage of Bettys and Taylors in the global business market. It covers topics such as the SWOT analysis, distinctive competencies and capabilities, competitive advantage, business model, resources, and organizational structure. The report also explores the impact of opportunities and threats on the production and marketing departments.

Global business
environment

TABLE OF CONTENT
INTRODUCTION......................................................................................................................2
MAIN BODY.............................................................................................................................3
Internal Environment..............................................................................................................3
Swot analysis..........................................................................................................................3
Distinctive competencies and distinctive capabilities............................................................4
Competitive advantage...........................................................................................................4
Importance of swot.................................................................................................................4
Business model.......................................................................................................................4
Resources................................................................................................................................4
Organisational structure..........................................................................................................5
TWOS analysis.......................................................................................................................5
Production Department...........................................................................................................6
Marketing department............................................................................................................6
CONCLUSION..........................................................................................................................7
REFRENCES.............................................................................................................................7

INTRODUCTION
Global business environment is undergoing huge rapid changes with various
companies coming into innovation and technology usage to bring up high quality products
standards, best marketing fundamentals with global expansion into various parameters. Bettys
& Taylors of Harrogate is small family run business with Yorkshire Tea and Taylors coffee
been the main brands. The report explains internal structure factors, resources underlying its
function and how various departments are connectively working towards higher growth
parameter (Chasdi, 2017).
MAIN BODY
Internal Environment
Internal environment of Bettys and Taylor consists of large human resources which
are functionally present within all departments and the various working operations onto
which internal environment factors are focused. Internal environment is highly important in
composing strong working strength which will built new synergy and functionally more
operative working fundamentals through which higher diversity can be built onto varied
business segments for bringing on strength for external competiton
Swot analysis
Strengths:
 High quality standard products
 Large goodwill presence among customers
 Long chain of operations within international markets.
Weaknesses:
 High competition from external forces of various new companies
 Changes in raw materials price hikes
 Brexit
Opportunities:
 New investment funnels to position into untapped countries markets
 Large induction of new technology usage (da Silva Lopes, Lubinski and Tworek,
2019).

Threats:
 Huge external competition coming up from global chain of beverages
 Brexit, departing from EU
 High demands among changing customers share market.
Distinctive competencies and distinctive capabilities
Strength of Bettys and Taylor consists in fresh quality ingredients to serve all tea
lovers and the deep fresh flavour and aroma which has built long successful years of
goodwill, high profitability and sales structure. The distinctive resources are wide fresh tea
leaves and grounded coffee beans used freshly to bring all products along with trained staff
and strong marketing teams which are the distinctive capabilities. Distinctive competencies
can be assessed by the fact that the brand has been successful in gaining strong position
among industry and customers worldwide (Mélon, 2019).
Competitive advantage
It can be understood with the fact that gaining competitive advantage enables to compose
high quality parameters and to pertain on those facts where the other brands are unable to
deliver customers within the same industry.
Importance of swot
The swot analysis helps to develop strong internal framework for future competitive
advantage where the internal business position needs to be accessed, keenly progressed on
various parameters where new resources can be brought up for higher opportunities and
business expansion.
Business model
Bettys and Taylor uses constant-innovation business model for producing large
varieties of all products and services within various countries market where the company has
been successfully using innovation for high programming of all operations.
Resources
 Physical resources: Bettys and Taylor has wide tea gardens, operational machines and
production centres (Morrison, 2016).
 Financial resources: High investment infrastructure, high profitability
 Human resources: Tea garden operators, marketers and various other departments

 Marketing resources: The company has various marketing channels to specifically market
out its products and services within online markets and within stores.
Organisational structure
 Functional Structure
 Geographical Structure
 Product Structure
 Matrix Structure
Functional structure used by Bettys and Taylor
TWOS analysis
Strengths Weaknesses
Opportunities SO
 To invest in brining on
new marketing areas in
various untapped countries
market
 To bring on new products
range
 Use the goodwill to
WO
 To use capital funds for
bringing customer
preferences products
(Myers, 2019)

market in new customers
segments
Threats ST
 Goodwill can be used to
market on new countries
for combating with high
competition
 New products launching
to beat competition
WT
 The Brexit
 External climate changes
will impact tea plantation
and thus the prices.
Production Department
Impact of opportunities and threats in context of Bettys and Taylor can be analysed
with the fact that production department needs to bring on innovation and new technology
usage within all products production and to leverage long term business demands onto new
parameters for higher optimisation of various factors. Bettys and Taylor production
department can be rebuilt with the opportunity to explore international market factors where
the synergy of high effective market demands can be explored to beat the competition from
various new companies emergence. Bettys and Taylor has to bring on importance for using
cost effective technology to built more outputs profits and relatively develop on new
marketing trends for higher goodwill attainment and rebuilding the working potentialities to
new heights for large production segments (Pandey, 2019).
Marketing department
The marketing department impact from external threats and opportunities can be
analysed with new changes which will extend Bettys and Taylor business marketing to new
heights and work towards building strong brand image for higher competition benchmarks
and higher profitability. The company for gaining strong effective marketing factors for
positioning itself within the market share among customers market share has to work
onwards for higher innovation and creativity among marketing channels and to regain strong
fundamental image. The capital funds and goodwill which are the strength can be used to
built high grade marketing factors and set new goodwill among customers segments for

higher technical up gradation. These impact from external market factors where the synergy
of huge competition from external market proposition will enable in gaining strong factors of
profits, leverage the best parameters which Bettys and Taylor can use for higher working
targets onto higher development synergy.
CONCLUSION
The report can be concluded with detailed explanation and working strengths which
will enable business environment of Bettys and Taylor to grow fundamentally and to operate
higher working proposition and in building long term high effective synergy for higher
profitability. Bettys and Taylor has to focus on new products, high quality technology
innovation and enter new international factors by using strengths, new rational synergy which
will help in developing long term business chains for higher quality and goodwill
development onto word paradigms. It has also concluded how external market factors of
threats , opportunities will impact Bettys and Taylor marketing and production segments for
fuelling on new innovation.
REFRENCES
Books and journals
Chasdi, R. J., 2017. Corporate Security Crossroads: Responding to Terrorism, Cyberthreats,
and Other Hazards in the Global Business Environment. ABC-CLIO.
da Silva Lopes, T., Lubinski, C. and Tworek, H. J., 2019. Introduction to the makers of
global business. In The Routledge Companion to the Makers of Global
Business (pp. 3-16). Routledge.

Mélon, L., 2019. Shareholder Primacy and Global Business: Re-clothing the EU Corporate
Law. Routledge.
Morrison, J., 2016. Global Business Environment (44-4875-00L). Red Globe Press.
Myers, M. D., 2019. Qualitative research in business and management. Sage Publications
Limited.
Pandey, S., 2019. AN ANALYTICAL STUDY OF EFFECT OF CROSS CULTURAL
BUSINESS ENVIRONMENT ON ORGANIZATION BEHAVIOR AND
LEADERSHIP. Challenges and Opportunities in Social Sciences, Humanities
and Business Management, p.65.