Global Business Environment

This report provides an overview of the global business environment and its impact on organizations. It includes a PESTEL analysis of ASDA, a British supermarket retailer, covering political, economic, social, technological, environmental, and legal factors. The analysis helps ASDA understand the external factors affecting its growth and make strategic decisions.

Global Business Environment

Executive summary
Global business environment is that kind of environment that helps in identifying of
factors which impacts business at global level. Such environment consists of external and
internal factors. In this report PESTEL analysis is to be done. This analysis has been helping an
organization to cover those factors that helps in making an organization deal over external
factors like politics, economic, social, technological, legal and environmental. PESTEL analysis
majorly focus over making an organization deal over issues relating with external factors as they
impact growth of an organization. In this file ASDA has been taken for PESTEL analysis. From
this report affects of various external factors is analysed over an organization like ASDA

Table of Contents
Executive summary .........................................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY ..................................................................................................................................4
PESTEL analysis....................................................................................................................4
CONCLUSION ...............................................................................................................................5
REFERNCES ..................................................................................................................................6

INTRODUCTION
PESTLE analysis is that kind of framework which is related to framework of macro-
environmental factor that is being used within an environment that makes strategic management
possible within an organization. Organization taken for PESTLE analysis is ASDA that is an
British supermarket retailer and has its headquarters in United Kingdom.
MAIN BODY
PESTEL analysis
PESTEL analysis is an tool that has been helping in making analysis of external factors
of an organization possible. As per this model six factors is being covered that impacts growth of
H&M in market. Further they are explained as follows:
Political factor: These are the factors that is related to government intervention. As expansion of
business is to be done by an organization changes in policies of government is required to be
checked. ASDA can expand its business in Europe as tax policies does not change frequently that
gives them benefit and make growth of ASDA possible (Bhagra and Sharma, 2018).
Economical factor: In these factors various things related to economy has been covered like
inflation rate, unemployment, population and other elements that impacts economy of an
organization. Organization like ASDA deals with safer currencies like euros and dollars. This is
going to help in gaining sustainability within the market. Another factor is price differences in
different countries due to different custom duty and tax rates which may become a hurdle in
capturing market share of any country.
Social factor: This factor includes trends, taste and needs of people living in that particular
society. ASDA is required to changes taking place in preferences of customer and develop its
products accordingly. It improves organization's hold over various new market in which
expansion has to be done (Gandhi, 2017).
Technological factor: These are the factor that is related to technology which changes on daily
basis and an organization should keep updated about technological changes taking place. In order
to achieve this social media marketing can be used by ASDA that has increased feasibility for
customers (Gandhi, 2017).
Environmental factors: These are the factors that is related to environment and involves
elements required for making an organization protect environment. ASDA is required to develop

waste management system to dump its waste. This makes ASDA develop sense of
responsibility towards environment (Kasemsap, 2018).
Legal factors: legal factors include those rules and regulations that has been set formed in order
to protect brand. ASDA is required to secure its patents in order to avoid copy right issue over its
product which can drastically impact goodwill of ASDA in market.
CONCLUSION
In the above file concept of PESTEL analysis has been covered that is tool which has
been explained. Further in this file ASDA is taken for completing of PESTEL analysis. This
helpful for an organization to make expansion possible and help them gain steady growth under
dynamic market conditions.

REFERNCES
Books and journals
Bhagra, A. and Sharma, D.K., 2018. Changing paradigm of employability skills in the global
business world: A review. IUP Journal of Soft Skills. 12(2). pp.7-24.
Gandhi, L., 2017. Human resource challenges in VUCA and SMAC business
environment. ASBM Journal of Management. 10(1). p.1.
Kasemsap, K., 2018. Mastering business process management and business intelligence in global
business. In Global Business Expansion: Concepts, Methodologies, Tools, and
Applications (pp. 76-96). IGI Global.
Keivanpour, S., Ait Kadi, D. and Mascle, C., 2017. End-of-life aircraft treatment in the context
of sustainable development, lean management, and global business. International
Journal of Sustainable Transportation. 11(5). pp.357-380.
Kokodey, T., Gnezdova, I. and Lomachenko, T., 2018, October. Modeling the global business
environment based on polycyclic theory. In The International Science and Technology
Conference" FarEastСon" (pp. 487-499). Springer, Cham.