The Avon Group

Running head: Global business environment
Global business environment

Global business environment
Executive summary
The report focuses on the business activities and operations of the Avon. It explains that how the
company is selling cosmetics and beauty products across the world. The company was
incorporated in 1886. The company is selling its products in more than 42 countries across the
world. It explains that how the company is reducing key challenges that are faced by the
company in China. Further, it explains the long-term mission and vision of the company. Along
with this, the report explains that how the company is using marketing and corporate level
strategies to attain long-term goals and objectives within the organization. It also explains the
future strategies through which the company can overcome on its competitors across the world.
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Global business environment
Table of Contents
Executive summary.................................................................................................... 2
Introduction................................................................................................................ 4
Key issues of Avon in China........................................................................................ 5
Desired outcomes....................................................................................................... 7
Recommendations.................................................................................................... 10
Conclusion................................................................................................................ 12
References............................................................................................................... 13
Appendices............................................................................................................... 17
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Global business environment
Introduction
The report talks about the Avon Company. It explains that how the company is
expanding and flourishing its business activities and operations in China. It outlines the key
issues and obstacles which are faced by the Avon in China. It describes that how the company is
overcoming on these key issues and challenges. It explains that how the company is achieving its
goals and objectives in Chinese market. It describes the mission and vision of the Avon in
China. It also explains the desired outcomes and results of the company. It tells that how the
company is producing various types of beauty and cosmetics products around the world.
Avon Products Inc is known as Avon which founded in 1886 by David H.McConnell. It
is dealing with various beauty products, personal care products, and household products in
China. It is the fifth biggest beauty company around the world. It is the second largest selling
company across the world (Sutter et al, 2015). The company provides various types of beauty
and cosmetics products to the consumers in the global market. In today’s era, the company is
increasing its sales and revenue day by day. The firm is also expanding and exploring its
business activities and operations. The company manufactures and produces various cosmetics
and beauty products in China (Hunt, Fate and Dodds, 2011). The company maintains the strict
control over Avon’s china. It is one of the biggest beauty companies in the world which is
operating for 130 years. The company follows rules and legislation which have been made by the
government in China. Further, the company is focusing and collecting information related to the
safe and careful use of elements and ingredients (Azmi et al, 2016). The firm provides
employment opportunities to the women also. Avon products include cosmetics perfume, toys,
and clothing. The company is creating a good image in the minds of the women further; it
attracts more customers in the world. The female customers show more interest in the products
of the Avon Company (Ergin, Ozdemir and Parilti, 2011).
Avon products are divided into three products category such as beauty, beyond beauty
and beauty plus. The beauty products comprise cosmetics, skin care, fragrances, and toiletries
products, beyond beauty products, include gift and home products, toys, candles, and decorative
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