Global Business Environment

Global Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
SWOT Analysis......................................................................................................................3
Conclusion..............................................................................................................................4
Key marketing functions .................................................................................................................4
Marketing mix..................................................................................................................................4
Critical analysis......................................................................................................................5
Conclusion..............................................................................................................................5
Background of key operations................................................................................................5
Operation functions................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Global business environment is considered as the combination of several factors by
considering various countries and prominent factors that tends to impact the overall business
environment of an organisation (Harlaftis and Theotokas, 2020). These factors also tends to
impact the decision making for having effective use of suitable resources and competencies.
Moreover, the following report is based on TESCO which is the largest supermarket chain in UK
and also tends to operate its various outlets in different countries like Asia and Europe. Besides
this, the report tends to undertake the effective analysis of internal factors and examine the
significance of several units of an organisation.
MAIN BODY
SWOT Analysis
This framework is useful in order to analyse the suitable internal factors by considering
strengths, weaknesses, opportunities and threats and also leads to develop prominent strategies
and tactics in order to deal with weaknesses and threats. Moreover, the basic objective is to help
company in order to develop suitable awareness for all the factors by considering the prominent
making of business decisions. For this, proper analysis is mentioned as:
Strengths Weaknesses
 TESCO tends to won several number of
awards in terms of customer service,
services and experience. For this, they
also undertake as the largest and
profitable supermarket within the world
who tends to have various competitors
which are tried to emulate them.
 For this, company also has effective
cash reserves for the broad range of
property by offering strong and
effective financial position for all types
of economic cycles (Tóth, Nieroda and
 By considering the competitive
pressure tends to led price wars that
erode the profit margin of retailers and
for this, TESCO tends to put emphasis
on the several ways in order to gain
competitive benefits of market.
 Besides from this, some of the retail
formats in prominent nations does not
performed and expected for having
suitable suggestions to TESCO which
they have not done suitable market
research (TESCO SWOT Analysis,