GLOBAL BUSINESS ENVIRONMENT Student Name Date: 6-4-2019.

GLOBAL
BUSINESS
ENVIRONMENT
Student Name
Date: 6-4-2019

“ Introduction
• Procter & Gamble Company:
• American multinational consumer
goods
• founded in 1837
• Presentation purpose
• Examine the key features that
drive globalisation
• strategic complexities related with
operative business in a global
environment(pg.co, 2019)

The key factors
which drive
globalization

“
4
Key factors of cost
Economies of
scale
Differences in
tax systems
Containerization

“
5
Key factors of market
Social
factors
Political
factors
Technologi
cal factors
Environme
ntal factors
Legal
factors
Economical
factors

“
6
Key factors of environment
Customer wealth
and mobility
Prompt info
transfer across
borders
Technological
revolutions
Saturated domestic
market

“
7
Key factors of competition
Rival companies – Unilever
Adoptive strategy
Gain competitive
advantage
Unilever first mover in
Asian and European
market

Strategic complexities
associated with
operating in a global
environment

strategic challenges
Wrong Markets
Over-
Centralization
Inability to
attract talent

Opportunities and
challenges faced by
proctor & gamble

Opportunities faced by proctor &
gamble
Growing
international
markets
Developing
nation growth
opportunity

Challenges faced by proctor &
gamble
Stiff
competition
Limited
place for
Growth
Lack of a
P&G
Identity

“
1
3
Conclusion
• Procter & gamble company:
• American multinational consumer goods
• Founded in 1837
• The key factors which drive globalization include
Factors of cost that is economies of scale, differences
in tax systems, and containerization
• Key strategic challenged faced by P&G were wrong
markets, over-centralization, and inability to attract
talent.
• Opportunities faced by proctor & gamble included
growing international markets and developing nation
growth opportunity
Challenges faced by proctor & gamble included stiff
competition, limited place for growth, and lack of a
P&G identity

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