Global Business Environment in EUROPE
Added on 2021-02-20
9 Pages3087 Words80 Views
Global BusinessEnvironment
Table of ContentsINTRODUCTION...........................................................................................................................1A) Major forces shaping the business environment of the car manufacturing industry.............1B) Identification of new business opportunities ........................................................................3CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONGlobal business environment can be explained as several types of external forces bywhich an organisation is surrounded. This forces directly or indirectly impacts on the businessoperations and decisions as they are dynamic in nature and beyond the control of themanagement. Majority of the organisation faces an new changes in short term period whichgenerates risk as well as opportunities for them. Moreover external business environment isdefined as an uncertainty phase that undertakes different surprise which creates discontinuity intheir operations. This report emphasis on the study of evolution of electric vehicles in Europe forformulating a new phase in automotive industry. Moreover to understand business environmentPESTLE and Porter will be discuss in this report (Biresselioglu, Kaplan and Yilmaz, 2018). A) Major forces shaping the business environment of the car manufacturing industryTheir are various forces are present in the business environment such as political,economical, legal etc. that creates impacts on the organisation through affecting their supplier,investor, customers and all other stakeholders. Their are specifically five types of business forceswhich is economical, social, legal, technological and political. Where as another is environmentof an country. Combination of all above forces formulates a business environment by which anorganisation such as Volvo is surrounded. In order to retain in the industry for a longer periodadministration of Volvo cars started to analysis business environment that helps them to analysisthe opportunities and risk that impacts on them in future. PESTLE is executed in this assignmentthat ensures business environment will not create negative impact on Volvo. PESTLE is considered as a major tool by which organisation analysis differentperspective of external environment. The first perspective for understanding businessenvironment is Political this factors consists of the political conditions of a particular country.Volvo is operating their business in most of the developed countries such as UK, USA, Franceetc. This determines that political condition of that country are good due to which they are lowchanges in the rules, regualations and policy of the industry (Brannestam and Josefsson, 2018).In context of UK the political conditions of the environment is not constant after the Brexit. Butdue to the foresight of ruling party and its perspective towards the business industries helpsorganisation to overcome from such complex conditions which show that they helps to boosttheir business. Economical environment is the another factor that is related with organisation and
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