Evaluation of Germany’s Business Environment for Global Business Expansion

Global Business in Context

Table of Contents
INTRODUCTION...........................................................................................................................3
Evaluation of Germany’s business environment.............................................................................3
PESTLE analysis....................................................................................................................3
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Global business refers to international business within numerous countries where in a
company is willing to expand their business across the globe. For this businesses are required to
adopt various strategies so as to make the business successful. This report includes various
aspects which are related to expansion of business of DoorMate which is a UK based company.
They deal in door hardware and currently willing to expand their business in Germany. So this
report is the sum of their opportunities within business environment so as to make the company
aware about threat and market opportunities (Ajmal, Helo and Kassem, 2017).
Evaluation of Germany’s business environment
Business environment is the sum of all external and internal factors which are having
impact over business such as political factors, customer needs, suppliers, social trends, market
trends etc. There are various factors which are to be analysed when a business is having global
expansion and those factors are analysed with the help of PESTLE analysis.
PESTLE analysis
PESTLE analysis is a framework which can be use so as to examine political, economic,
social, technological, legal and environmental factors those are having impact over businesses.
These are external factors which are having prominent impact over business operation. As
DoorMate is planning to expand their business within Germany so they are required to analyse
external environment of Germany which is elaborated as under:
Political factors
As everyone knows that Germany is a republic of democracy with chancellor as head of
the government. Germany is a member of big organisations such as IMF, G20, World Bank etc.
That means the country is having ample power and hold over other nations which makes it a
financial strong country that is able to take decision on their own behalf. Brexit is having major
impact over their political stability as the country is facing disruption within their political
aspects. The country is having high their past history of high political stability so this is giving
them high end power to deal with this upheaval. In the context of DoorMate they are planning to