Global Business Management
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Global Business Management
Report
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Global Business Management
Report
Student name
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Global Business Management 1
Table of Contents
Introduction......................................................................................................................................2
Industry sector.................................................................................................................................2
Domestic market..............................................................................................................................3
Major companies.............................................................................................................................3
History.............................................................................................................................................3
Rationale..........................................................................................................................................4
External framework.........................................................................................................................5
Model description........................................................................................................................5
Application...................................................................................................................................5
References........................................................................................................................................7
Table of Contents
Introduction......................................................................................................................................2
Industry sector.................................................................................................................................2
Domestic market..............................................................................................................................3
Major companies.............................................................................................................................3
History.............................................................................................................................................3
Rationale..........................................................................................................................................4
External framework.........................................................................................................................5
Model description........................................................................................................................5
Application...................................................................................................................................5
References........................................................................................................................................7
Global Business Management 2
Introduction
Global business management is a huge process that provides many benefits to the organization. It
has various methods and processes to manage business functions of an organization, such as
account, finance, sales, marketing, and others. There are many positive and negative things
related to global business management. In addition, there are many objectives that are bound
with the vision of the organizations. Atlassian is the best company in the world for project
development and management. In addition, the CEO of the company is an entrepreneur and he
has developed innovations in the field of software development. This industry is famous and
popular because of its various advantages in the field of the software development industry. In
addition, business market management is necessary to enhance the profitability of the company
(Anderson, et al., 2009).
In this report, a business model will be designed based on critical and creative thinking
approaches. This report will explain the role of the manager in the Atlassian and the way they
handle critical issues in Atlassian. It is necessary to manage all the resources and assets of the
Atlassian properly and at the same time deal with all the critical and common issues in a
dynamic business environment. This report will evaluate the role of ethics, values, and integrity
in management decision making. In the later section of this report, different skills will be applied
to handle emergent and contemporary management issues. This report will provide an analysis of
Atlassian and provides improvement in the company based on the analysis.
Industry sector
The company is a Software Development Company that provides a platform to its client to
develop new software and services for its customers and other purposes. It is the best way to
adopt services and infrastructure within a few minutes. Employees are an asset of the Atlassian
and it is necessary to make them properly treated in the Atlassian. According to many surveys
and feedback, more than 46 % of managers are not good at the handling of employees (Evertson
& Weinstein, 2013). They must make them accountable for the Atlassian. This report will
explain about critical issues in management. It will also describe how they are solved using
theoretical and practical perspectives. It will identify and critically examine different
Introduction
Global business management is a huge process that provides many benefits to the organization. It
has various methods and processes to manage business functions of an organization, such as
account, finance, sales, marketing, and others. There are many positive and negative things
related to global business management. In addition, there are many objectives that are bound
with the vision of the organizations. Atlassian is the best company in the world for project
development and management. In addition, the CEO of the company is an entrepreneur and he
has developed innovations in the field of software development. This industry is famous and
popular because of its various advantages in the field of the software development industry. In
addition, business market management is necessary to enhance the profitability of the company
(Anderson, et al., 2009).
In this report, a business model will be designed based on critical and creative thinking
approaches. This report will explain the role of the manager in the Atlassian and the way they
handle critical issues in Atlassian. It is necessary to manage all the resources and assets of the
Atlassian properly and at the same time deal with all the critical and common issues in a
dynamic business environment. This report will evaluate the role of ethics, values, and integrity
in management decision making. In the later section of this report, different skills will be applied
to handle emergent and contemporary management issues. This report will provide an analysis of
Atlassian and provides improvement in the company based on the analysis.
Industry sector
The company is a Software Development Company that provides a platform to its client to
develop new software and services for its customers and other purposes. It is the best way to
adopt services and infrastructure within a few minutes. Employees are an asset of the Atlassian
and it is necessary to make them properly treated in the Atlassian. According to many surveys
and feedback, more than 46 % of managers are not good at the handling of employees (Evertson
& Weinstein, 2013). They must make them accountable for the Atlassian. This report will
explain about critical issues in management. It will also describe how they are solved using
theoretical and practical perspectives. It will identify and critically examine different
Global Business Management 3
contemporary issues in management from a practical and rhetorical point of view (Atlassian(b),
2019).
Domestic market
Atlassian provides JIRA software to the industry, which is an example of disruptive innovation,
as it makes changes in an existing market with the help of JIRA software (Automation-
consultants, 2019). In addition, many ethical and legal issues occurred in the business processes
because of biases and other things (Warren, 2011). In addition, Atlassian is an organization,
which provides a development platform for different organizations without any hazards. It was
founded in 2002 through two young entrepreneurs Mike Cannon-Brookes, and Scott Farquhar
(Daly, 2018). It is an important part of the Atlassian that they used different management
theories to manage their employees and business processes (Evertson & Weinstein, 2013). The
manager can use different skills in utilizing, integrating, synthesizing, interpreting, and
communicating information about emergent and contemporary issues in the management.
Major companies
There are many companies have started this concept to provide project development and
management platform. The Atlassian is a software development company, which has faced
many critical issues within their business processes. In addition, Atlassian is based on their
business processes and assets. In addition, top management must manage their assets and
stakeholders for the growth of business and success (Atlassian(a), 2019). It is necessary to
manage the resources and assets of the Atlassian by the management.
History
Atlassian has based on cloud-based services and it provides all the products and services in
projects development through cloud-based services (Conforto & Amaral, 2016). Atlassian
creates innovative innovation to manage their different business and development processes. The
company creates new systems to manage their internal and external processes. In addition, it is
necessary to explore innovations and it provides different ideas to solve problems (Smith, 2015).
contemporary issues in management from a practical and rhetorical point of view (Atlassian(b),
2019).
Domestic market
Atlassian provides JIRA software to the industry, which is an example of disruptive innovation,
as it makes changes in an existing market with the help of JIRA software (Automation-
consultants, 2019). In addition, many ethical and legal issues occurred in the business processes
because of biases and other things (Warren, 2011). In addition, Atlassian is an organization,
which provides a development platform for different organizations without any hazards. It was
founded in 2002 through two young entrepreneurs Mike Cannon-Brookes, and Scott Farquhar
(Daly, 2018). It is an important part of the Atlassian that they used different management
theories to manage their employees and business processes (Evertson & Weinstein, 2013). The
manager can use different skills in utilizing, integrating, synthesizing, interpreting, and
communicating information about emergent and contemporary issues in the management.
Major companies
There are many companies have started this concept to provide project development and
management platform. The Atlassian is a software development company, which has faced
many critical issues within their business processes. In addition, Atlassian is based on their
business processes and assets. In addition, top management must manage their assets and
stakeholders for the growth of business and success (Atlassian(a), 2019). It is necessary to
manage the resources and assets of the Atlassian by the management.
History
Atlassian has based on cloud-based services and it provides all the products and services in
projects development through cloud-based services (Conforto & Amaral, 2016). Atlassian
creates innovative innovation to manage their different business and development processes. The
company creates new systems to manage their internal and external processes. In addition, it is
necessary to explore innovations and it provides different ideas to solve problems (Smith, 2015).
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Global Business Management 4
Source: (Dynatrace, 2017)
Rationale
Atlassian is a famous and popular company in the world because of their unique idea of software
development through agile project management. The company’s main objective is to provide
faster work to its customers (Hutt & Speh, 2012). In this below diagram, the numbers of
customers are increasing in every quarter.
Source: (Alexander, 2019)
Source: (Dynatrace, 2017)
Rationale
Atlassian is a famous and popular company in the world because of their unique idea of software
development through agile project management. The company’s main objective is to provide
faster work to its customers (Hutt & Speh, 2012). In this below diagram, the numbers of
customers are increasing in every quarter.
Source: (Alexander, 2019)
Global Business Management 5
Source: (Stoffel, 2019)
In addition, Atlassian has huge growth in the last five years, as shown in the above figure. It is
the best way to attract customers (Zilicus, 2016). Atlassian has earned more than $ 900 million in
revenue in the first quarter of 2019. Atlassian uses JIRA software for testing of projects and
provides better results. It uses cloud-based services (Serial, 2019).
External framework
There are many external frameworks available in the market for the management of the global
business of a company.
Model description
There are many internal and external models are available in the market that provides a
description of the company and its different functions. The client does not require a few things,
such as infrastructure, storage, development kit, network, security, and many others. In addition,
there are many benefits to this concept, such as less time to create an environment for software
development, less cost rather than personal infrastructure, and many others (Palmer-Derrien,
2018).
Source: (Stoffel, 2019)
In addition, Atlassian has huge growth in the last five years, as shown in the above figure. It is
the best way to attract customers (Zilicus, 2016). Atlassian has earned more than $ 900 million in
revenue in the first quarter of 2019. Atlassian uses JIRA software for testing of projects and
provides better results. It uses cloud-based services (Serial, 2019).
External framework
There are many external frameworks available in the market for the management of the global
business of a company.
Model description
There are many internal and external models are available in the market that provides a
description of the company and its different functions. The client does not require a few things,
such as infrastructure, storage, development kit, network, security, and many others. In addition,
there are many benefits to this concept, such as less time to create an environment for software
development, less cost rather than personal infrastructure, and many others (Palmer-Derrien,
2018).
Global Business Management 6
Application
There are many applications for case analysis in the market, such as 3C’s, Porter’s five-force
model, SWOT analysis and many others. The company has much strength and few weaknesses.
It will provide business models based on creative thinking and critical approaches. It will provide
a specific role of managers in a dynamic business environment. This report will also evaluate the
role of ethics, values, and integrity in management decision-making (Atlassian(b), 2019). In
addition, top management can take help of IT governance and enterprise governance to manage
their tangible and non-tangible resources. IT governance is the best way to manage different
types of IT-services and assets of The Atlassian in a proper way (Nfuka & Rusu, 2011).
Application
There are many applications for case analysis in the market, such as 3C’s, Porter’s five-force
model, SWOT analysis and many others. The company has much strength and few weaknesses.
It will provide business models based on creative thinking and critical approaches. It will provide
a specific role of managers in a dynamic business environment. This report will also evaluate the
role of ethics, values, and integrity in management decision-making (Atlassian(b), 2019). In
addition, top management can take help of IT governance and enterprise governance to manage
their tangible and non-tangible resources. IT governance is the best way to manage different
types of IT-services and assets of The Atlassian in a proper way (Nfuka & Rusu, 2011).
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Global Business Management 7
References
Alexander, G., 2019. Atlassian: Risky At All-Time Highs. [Online]
Available at: Atlassian: Risky At All-Time Highs
[Accessed 22 May 2019].
Anderson, J. C., Narus, J. A. & Narayandas, D., 2009. Business market management:
Understanding, creating, and delivering value.. 1 ed. London: Pearson Prentice Hall.
Atlassian(a), 2019. How Atlassian Does DevOps. [Online]
Available at: https://www.atlassian.com/webinars/it/how-atlassian-does-devops
[Accessed 22 May 2019].
Atlassian(b), 2019. Working as a cross-functional product team. [Online]
Available at: https://www.atlassian.com/team-playbook/examples/cross-functional-product-team
[Accessed 19 May 2019].
Automation-consultants, 2019. Atlassian Products. [Online]
Available at: https://www.automation-consultants.com/services/software-lifecycle-automation/
atlassian-solutions-and-consultancy/
[Accessed 22 May 2019].
Conforto, E. C. & Amaral, D. C., 2016. Agile project management and stage-gate model—A
hybrid framework for technology-based companies. Journal of Engineering and Technology
Management, pp. 1-14.
Daly, N., 2018. Mike Cannon-Brookes, Atlassian billionaire, calls on Government to reinstate
carbon price. [Online]
Available at: https://www.abc.net.au/news/2018-11-07/mike-cannon-brookes-calls-government-
to-reinstate-carbon-price/10474702
Dynatrace, 2017. Dynatrace & Atlassian: Turning Up the Power of Automation. [Online]
Available at: https://www.dynatrace.com/partners/technology-partners/atlassian/
References
Alexander, G., 2019. Atlassian: Risky At All-Time Highs. [Online]
Available at: Atlassian: Risky At All-Time Highs
[Accessed 22 May 2019].
Anderson, J. C., Narus, J. A. & Narayandas, D., 2009. Business market management:
Understanding, creating, and delivering value.. 1 ed. London: Pearson Prentice Hall.
Atlassian(a), 2019. How Atlassian Does DevOps. [Online]
Available at: https://www.atlassian.com/webinars/it/how-atlassian-does-devops
[Accessed 22 May 2019].
Atlassian(b), 2019. Working as a cross-functional product team. [Online]
Available at: https://www.atlassian.com/team-playbook/examples/cross-functional-product-team
[Accessed 19 May 2019].
Automation-consultants, 2019. Atlassian Products. [Online]
Available at: https://www.automation-consultants.com/services/software-lifecycle-automation/
atlassian-solutions-and-consultancy/
[Accessed 22 May 2019].
Conforto, E. C. & Amaral, D. C., 2016. Agile project management and stage-gate model—A
hybrid framework for technology-based companies. Journal of Engineering and Technology
Management, pp. 1-14.
Daly, N., 2018. Mike Cannon-Brookes, Atlassian billionaire, calls on Government to reinstate
carbon price. [Online]
Available at: https://www.abc.net.au/news/2018-11-07/mike-cannon-brookes-calls-government-
to-reinstate-carbon-price/10474702
Dynatrace, 2017. Dynatrace & Atlassian: Turning Up the Power of Automation. [Online]
Available at: https://www.dynatrace.com/partners/technology-partners/atlassian/
Global Business Management 8
[Accessed 20 May 2019].
Evertson, C. M. & Weinstein, C. S., 2013. Handbook of classroom management: Research,
practice, and contemporary issues. London: Routledge.
Hutt, M. D. & Speh, T. W., 2012. Business marketing management: B2B.. 11 ed. New York:
Cengage learning..
Nfuka, E. N. & Rusu, L., 2011. The effect of critical success factors on IT governance
performance. [Online]
Available at: https://www.emeraldinsight.com/doi/pdfplus/10.1108/02635571111182773
[Accessed 10 June 2019].
Palmer-Derrien, S., 2018. Australia’s favourite tech bromance: Atlassian’s Mike Cannon-
Brookes buys $100 million house next door to Scott Farquhar. [Online]
Available at: https://www.smartcompany.com.au/startupsmart/news/tech-bromance-atlassian-
mike-cannon-brookes-100-million-house-scott-farquhar/
Serial, 2019. We supply Atlassian products such as JIRA Software, JIRA Service Desk,
Confluence, Bitbucket, etc.. [Online]
Available at: https://www.serial.ch/atlassian-jira-confluence/?lang=en#prettyPhoto
Smith, D., 2015. Exploring Innovation. 3rd ed. New York: McGraw-Hill Higher Education.
Stoffel, B., 2019. 10 Reasons to Buy Atlassian Stock and Never Sell. [Online]
Available at: https://www.fool.com/investing/2019/02/16/10-reasons-to-buy-atlassian-stock-and-
never-sell.aspx
[Accessed 22 May 2019].
Warren, E., 2011. Legal, Ethical, and Professional Issues in Information Security. [Online]
Available at: https://www.cengage.com/resource_uploads/downloads/1111138214_259148.pdf
Zilicus, 2016. Project Management and IT Governance (Part-I). [Online]
Available at: http://blog.zilicus.com/project-management-governance-part/
[Accessed 22 May 2019].
[Accessed 20 May 2019].
Evertson, C. M. & Weinstein, C. S., 2013. Handbook of classroom management: Research,
practice, and contemporary issues. London: Routledge.
Hutt, M. D. & Speh, T. W., 2012. Business marketing management: B2B.. 11 ed. New York:
Cengage learning..
Nfuka, E. N. & Rusu, L., 2011. The effect of critical success factors on IT governance
performance. [Online]
Available at: https://www.emeraldinsight.com/doi/pdfplus/10.1108/02635571111182773
[Accessed 10 June 2019].
Palmer-Derrien, S., 2018. Australia’s favourite tech bromance: Atlassian’s Mike Cannon-
Brookes buys $100 million house next door to Scott Farquhar. [Online]
Available at: https://www.smartcompany.com.au/startupsmart/news/tech-bromance-atlassian-
mike-cannon-brookes-100-million-house-scott-farquhar/
Serial, 2019. We supply Atlassian products such as JIRA Software, JIRA Service Desk,
Confluence, Bitbucket, etc.. [Online]
Available at: https://www.serial.ch/atlassian-jira-confluence/?lang=en#prettyPhoto
Smith, D., 2015. Exploring Innovation. 3rd ed. New York: McGraw-Hill Higher Education.
Stoffel, B., 2019. 10 Reasons to Buy Atlassian Stock and Never Sell. [Online]
Available at: https://www.fool.com/investing/2019/02/16/10-reasons-to-buy-atlassian-stock-and-
never-sell.aspx
[Accessed 22 May 2019].
Warren, E., 2011. Legal, Ethical, and Professional Issues in Information Security. [Online]
Available at: https://www.cengage.com/resource_uploads/downloads/1111138214_259148.pdf
Zilicus, 2016. Project Management and IT Governance (Part-I). [Online]
Available at: http://blog.zilicus.com/project-management-governance-part/
[Accessed 22 May 2019].
Global Business Management 9
Alexander, G., 2019. Atlassian: Risky At All-Time Highs. [Online]
Available at: Atlassian: Risky At All-Time Highs
[Accessed 22 May 2019].
Anderson, J. C., Narus, J. A. & Narayandas, D., 2009. Business market management:
Understanding, creating, and delivering value.. 1 ed. London: Pearson Prentice Hall.
Atlassian(a), 2019. How Atlassian Does DevOps. [Online]
Available at: https://www.atlassian.com/webinars/it/how-atlassian-does-devops
[Accessed 22 May 2019].
Atlassian(b), 2019. Working as a cross-functional product team. [Online]
Available at: https://www.atlassian.com/team-playbook/examples/cross-functional-product-team
[Accessed 19 May 2019].
Automation-consultants, 2019. Atlassian Products. [Online]
Available at: https://www.automation-consultants.com/services/software-lifecycle-automation/
atlassian-solutions-and-consultancy/
[Accessed 22 May 2019].
Conforto, E. C. & Amaral, D. C., 2016. Agile project management and stage-gate model—A
hybrid framework for technology-based companies. Journal of Engineering and Technology
Management, pp. 1-14.
Daly, N., 2018. Mike Cannon-Brookes, Atlassian billionaire, calls on Government to reinstate
carbon price. [Online]
Available at: https://www.abc.net.au/news/2018-11-07/mike-cannon-brookes-calls-government-
to-reinstate-carbon-price/10474702
Dynatrace, 2017. Dynatrace & Atlassian: Turning Up the Power of Automation. [Online]
Available at: https://www.dynatrace.com/partners/technology-partners/atlassian/
[Accessed 20 May 2019].
Alexander, G., 2019. Atlassian: Risky At All-Time Highs. [Online]
Available at: Atlassian: Risky At All-Time Highs
[Accessed 22 May 2019].
Anderson, J. C., Narus, J. A. & Narayandas, D., 2009. Business market management:
Understanding, creating, and delivering value.. 1 ed. London: Pearson Prentice Hall.
Atlassian(a), 2019. How Atlassian Does DevOps. [Online]
Available at: https://www.atlassian.com/webinars/it/how-atlassian-does-devops
[Accessed 22 May 2019].
Atlassian(b), 2019. Working as a cross-functional product team. [Online]
Available at: https://www.atlassian.com/team-playbook/examples/cross-functional-product-team
[Accessed 19 May 2019].
Automation-consultants, 2019. Atlassian Products. [Online]
Available at: https://www.automation-consultants.com/services/software-lifecycle-automation/
atlassian-solutions-and-consultancy/
[Accessed 22 May 2019].
Conforto, E. C. & Amaral, D. C., 2016. Agile project management and stage-gate model—A
hybrid framework for technology-based companies. Journal of Engineering and Technology
Management, pp. 1-14.
Daly, N., 2018. Mike Cannon-Brookes, Atlassian billionaire, calls on Government to reinstate
carbon price. [Online]
Available at: https://www.abc.net.au/news/2018-11-07/mike-cannon-brookes-calls-government-
to-reinstate-carbon-price/10474702
Dynatrace, 2017. Dynatrace & Atlassian: Turning Up the Power of Automation. [Online]
Available at: https://www.dynatrace.com/partners/technology-partners/atlassian/
[Accessed 20 May 2019].
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Global Business Management 10
Evertson, C. M. & Weinstein, C. S., 2013. Handbook of classroom management: Research,
practice, and contemporary issues. London: Routledge.
Hutt, M. D. & Speh, T. W., 2012. Business marketing management: B2B.. 11 ed. New York:
Cengage learning..
Nfuka, E. N. & Rusu, L., 2011. The effect of critical success factors on IT governance
performance. [Online]
Available at: https://www.emeraldinsight.com/doi/pdfplus/10.1108/02635571111182773
[Accessed 10 June 2019].
Palmer-Derrien, S., 2018. Australia’s favourite tech bromance: Atlassian’s Mike Cannon-
Brookes buys $100 million house next door to Scott Farquhar. [Online]
Available at: https://www.smartcompany.com.au/startupsmart/news/tech-bromance-atlassian-
mike-cannon-brookes-100-million-house-scott-farquhar/
Serial, 2019. We supply Atlassian products such as JIRA Software, JIRA Service Desk,
Confluence, Bitbucket, etc.. [Online]
Available at: https://www.serial.ch/atlassian-jira-confluence/?lang=en#prettyPhoto
Smith, D., 2015. Exploring Innovation. 3rd ed. New York: McGraw-Hill Higher Education.
Stoffel, B., 2019. 10 Reasons to Buy Atlassian Stock and Never Sell. [Online]
Available at: https://www.fool.com/investing/2019/02/16/10-reasons-to-buy-atlassian-stock-and-
never-sell.aspx
[Accessed 22 May 2019].
Warren, E., 2011. Legal, Ethical, and Professional Issues in Information Security. [Online]
Available at: https://www.cengage.com/resource_uploads/downloads/1111138214_259148.pdf
Zilicus, 2016. Project Management and IT Governance (Part-I). [Online]
Available at: http://blog.zilicus.com/project-management-governance-part/
[Accessed 22 May 2019].
Evertson, C. M. & Weinstein, C. S., 2013. Handbook of classroom management: Research,
practice, and contemporary issues. London: Routledge.
Hutt, M. D. & Speh, T. W., 2012. Business marketing management: B2B.. 11 ed. New York:
Cengage learning..
Nfuka, E. N. & Rusu, L., 2011. The effect of critical success factors on IT governance
performance. [Online]
Available at: https://www.emeraldinsight.com/doi/pdfplus/10.1108/02635571111182773
[Accessed 10 June 2019].
Palmer-Derrien, S., 2018. Australia’s favourite tech bromance: Atlassian’s Mike Cannon-
Brookes buys $100 million house next door to Scott Farquhar. [Online]
Available at: https://www.smartcompany.com.au/startupsmart/news/tech-bromance-atlassian-
mike-cannon-brookes-100-million-house-scott-farquhar/
Serial, 2019. We supply Atlassian products such as JIRA Software, JIRA Service Desk,
Confluence, Bitbucket, etc.. [Online]
Available at: https://www.serial.ch/atlassian-jira-confluence/?lang=en#prettyPhoto
Smith, D., 2015. Exploring Innovation. 3rd ed. New York: McGraw-Hill Higher Education.
Stoffel, B., 2019. 10 Reasons to Buy Atlassian Stock and Never Sell. [Online]
Available at: https://www.fool.com/investing/2019/02/16/10-reasons-to-buy-atlassian-stock-and-
never-sell.aspx
[Accessed 22 May 2019].
Warren, E., 2011. Legal, Ethical, and Professional Issues in Information Security. [Online]
Available at: https://www.cengage.com/resource_uploads/downloads/1111138214_259148.pdf
Zilicus, 2016. Project Management and IT Governance (Part-I). [Online]
Available at: http://blog.zilicus.com/project-management-governance-part/
[Accessed 22 May 2019].
Global Business Management 11
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