Global Business Marketing: PEST Analysis of UK for Australian Ugg Boots

Running head: GLOBAL BUSINESS MARKETING
GLOBAL BUSINESS MARKETING
Name of the Student
Name of the University
Author Note

1GLOBAL BUSINESS MARKETING
Executive Summary
The given report throws light on the strategic management and expansion of any business to an
international country. Australian Ugg Boots wants to expand its business to the external
international market outside of Australia and hence, the marketing manager is required to
conduct an external analysis for the same. The report follows a systematic format whereby it
introduces the topic followed by a brief on the company. The main body of the report
concentrates on the PEST Analysis of the chosen country, the United Kingdom which is then
followed by recommendations and conclusion for the same.

2GLOBAL BUSINESS MARKETING
Table of Contents
Introduction......................................................................................................................................3
About the Product............................................................................................................................3
About the country............................................................................................................................3
External Environment Analysis.......................................................................................................4
Political Factors...........................................................................................................................4
Economic Factors........................................................................................................................4
Social factors...............................................................................................................................5
Technological factors...................................................................................................................6
Recommendations and Conclusion..................................................................................................6
References........................................................................................................................................8