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Evolution of Samsung as a Business

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Added on  2020-01-06

Evolution of Samsung as a Business

   Added on 2020-01-06

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Innovation within a businessand its environments
Evolution of Samsung as a Business_1
Table of ContentsExecutive summary..........................................................................................................................1INTRODUCTION...........................................................................................................................1ORGANISATION & INDUSTRY OVERVIEW............................................................................1Organisation and its Innovation History.....................................................................................1Existing Innovation Performance and capabilities......................................................................2The industry in 2016...................................................................................................................2THE FUTURE OF INDUSTRY IN 2020 AND BEYOND............................................................3ORGANISATIONS INNOVATION REQUIREMENTS 2020 AND BEYOND..........................4CLOSING THE INNOVATION GAP............................................................................................4Building innovation capabilities.................................................................................................4CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
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Executive summarySmart phone industry is the fastest growing industry in the world. It is experiencing thesignificant advancements with the rage og innovation inculcating in different segments. Thereport is prepared to elucidate the organisational operations to bring innovation in the productsand launch new product in the market. In the report Samsung is selected as the organisationwhich is recognised as the pioneer of many products and marked as innovator by many scholars.INTRODUCTIONIn the era information technology, rapid advancements has been seen in different sectors.Such changes are induced with the inculcation of technological up-gradations in the services andproducts offered by the organisations belonging to different industries. One of the recognisedorganisation known for bringing innovation is South Korean multinational electronics company,Samsung (Goetsch and Davis, 2014). Present report is prepared to elucidate the evolution ofSamsung in bringing innovation. Report throws light on the innovation history of theorganisation and the current situation of selected product smartphones. It also discusses theexisting innovation capabilities and the innovation requirements in 2020.ORGANISATION & INDUSTRY OVERVIEWOrganisation and its Innovation HistoryThe south Korean electronic manufacturing company Samsung is the world's largestmanufacturer of mobile phones overtaking its closest competitors Apple. It is the publiccompany serving customers from more than 45 years (Porter, 2011). The biggest competitors ofthe company in manufacturing smartphones are Nokia, Samsung, HTC and Sony. It producesrange of other products such as consumer electronics, telecom equipments, semiconductors,home appliances and many others.In manufacturing smartphones it has led into range of innovations from the inception oflaunching its products in markets. Initially it has launched the phones with many operatingsystems such as windows, symbian, LiMo, Bada. But later on drained all the other operatingsystems and remained with android and windows. Having popularity with galaxy series, atpresent it has become the largest manufacturer of mobile phones. In the current time it hasbrought distinguished features in mobile phones such as that of in display, camera quality,operating systems and many others.1
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