Challenges and Entry Plan for Sainsbury's in Egypt Market

Global Business

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Explanation of Global business and its features.....................................................................3
Challenges faced by organisations while operating internationally.......................................4
Entry plan for Sainsbury's for entering Egypt market............................................................5
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Global business which is also known as international business, is basically a commercial
transaction that involves two or more countries and their businesses. This transaction can take
place between two or more private entities as well as in government agencies (Argimon and et.
al., 2019). One of the main feature of cross border business is it operates on large scale and many
jurisdictions are involved in it. Companies planning to operate internationally, faces many
challenges and make plans and strategies accordingly for profit maximisation along with
performing efficiently. This report is based on Sainsbury's and failure of its operations in Egypt
market. Sainsbury's is one of the largest supermarket chain of UK which has its operations in
several locations and serving many customers on daily basis. Sainsbury's was founded in 1869
by John James Sainsbury's and headquartered in Holborn, London, UK. The company operates
in retail industry offering several products under on roof as supermarket. Sainsbury's is a public
limited company listed on London Stock Exchange and Financial Times Stock Exchange.
MAIN BODY
Explanation of Global business and its features
Global Business
This is a form of business practice in which organisations operates internationally,
headquartered in one or two countries but having operations around the world. Global business is
denoted by different names like international business, cross border transactions (Bouri and et.
al., 2019). The companies who are indulged in cross borders business transaction are known as
multinationals. Global business is a commercial relationship amongst two or more businesses
operating in different countries. Cross border business provides various benefits to organisations
but one main advantage is huge customer base and increased sales.
Features of international business:1. New Opportunities- International business is all about adaptation, companies learns to
adapt in different market condition. Due to dynamic market conditions it is required by
entities to work accordingly grabbing new opportunities to develop.
2. Advanced technology- Technology is very important part of today's world and this is one
of the characteristic of international business. It enables companies to adapt advances
technology of the country they are expanding.