International Business: Entry Strategy for Sainsbury's in Singapore

International Business

Executive summary
Internation business is the sale and purchase of products in foreign market. There are
different strategies that are available and helps the business organisation to expand their
operations. This report has discussion related to the new market and the reason for entering the
market. Along with that, the best foreign market entry strategies are mentioned in the report. In
the end the use of effective marketing, operations and human resource management of the
company is mentioned.

Table of Contents
Executive summary..........................................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Provide a brief overview of your organisation and the rationale for going international...........4
Critically discuss which country you would recommend them to enter and the rationale behind
the decision..................................................................................................................................5
An appropriate country analysis needs to be conducted to support the rationale. .....................6
Critically evaluate a relevant strategy for the internationalisation process for the specified
target market................................................................................................................................8
Entry method...............................................................................................................................9
Recommendations.....................................................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES:.............................................................................................................................13
Books and Journals...................................................................................................................13

INTRODUCTION
International business can be defined as trade of goods, service, technology, capital at a
global scale. It involves the cross-border transactions of goods and services between two or more
countries. It is an opportunity for business organisation to enhance its operations and capture the
international market (Christofi and et.al., 2021). There is need of conducting proper research so
that the goals can be attained properly. This report is based on Sainsbury's. It is second largest
chain of supermarkets in UK. The business organisation is planning to enhance its operations and
capture the global market. The report includes discussion related to the company and the reasons
they are planning to go international. The analysis related to the country the business
organisation is planning to expand the business is done. Afterwards, there is discussion related to
internationalisation process that will benefit the company. The process of internationalisation
being adopted by the company in order to cater the needs of specific target market is part of this
report. The different strategies to expand the operations are mentioned. At the end, there is
evaluation related to the ways in which company can manage its marketing, operations and
human resources in proper manner.
MAIN BODY
Provide a brief overview of your organisation and the rationale for going international.
Sainsbury's is a supermarket chain in UK that was founded in 1869. The business
organisation is operating effectively since 153 years and have their headquarters in London,
England. There are around 180,000 employees who are given employment opportunity by
Sainsbury's. The company focuses on needs and wants of the customers that help them to carry
on their operations smoothly. The company is serving the market properly and now they are
planning to expand their operations in international market. The reason for going international in
regard to Sainsbury's is as follows:
Diversifying the Business: By expanding internationally the business organisation is
able to expand their business properly. The demand of the products also enhance a they enter the
international market. The risks also gets diversified as and when the company enhance their
operations (Kahiya, 2020). In relation to Sainsbury's they are willing to serve more customers
and enhance sales of the company. The company wants to use their full potential and enter the
international markets.