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Comparative Analysis of Organization Structures in the International Market

   

Added on  2019-12-04

13 Pages3491 Words315 ViewsType: 315
MarketingPolitical Science
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Global Business Strategy
Comparative Analysis of Organization Structures in the International Market_1

TABLE OF CONTENTSIntroduction......................................................................................................................................1LO 1.................................................................................................................................................11.1 Reviewing and assessing suitable techniques to analyse the business environment.............11.2 Analyzing the micro environment of Hilton hotel.................................................................21.3 Analyzing the macro environment of Hilton hotel................................................................31.4 Impact of international business environment on Hilton hotel..............................................5LO 2.................................................................................................................................................52.1 Impact of globalization on Hilton hotel.................................................................................52.2 Benefits, opportunities and challenges of globalization on Hilton hotel...............................62.3 Structure of different organizations operating in international markets................................72.4 Critical evaluation of the international operations of Hilton hotel........................................8LO 3.................................................................................................................................................8Conclusion.......................................................................................................................................8References......................................................................................................................................10
Comparative Analysis of Organization Structures in the International Market_2

TABLE OF FIGURESFigure 1: PESTLE analysis of Hilton hotel.....................................................................................3
Comparative Analysis of Organization Structures in the International Market_3

INTRODUCTIONGlobal Business Strategies are generally designed to enable an organisation to achieve itsobjective of international expansion and development. It focuses on three different areas such asglobal, international and multinational. The current research project is based on global businessstrategies of an organization which is operating its business in international market such asHilton hotel. It is one of the leading organizations of UK which is providing its hospitalityservices to local and international customers of different countries (Forrester and Maute, 2013).There are number of factors which influence business operations and performance of thecompany. The current research will focus on internal and external analysis of the organization.Further, it will also shed light on importance and nature of Corporate Social Responsibilities(CSR) of organization in international market. LO 11.1 Reviewing and assessing suitable techniques to analyse the business environmentThere are number of techniques which can help in conducting environmental analysis ofHilton hotel. Environmental exploration includes examination of internal and external situationof the company.Environmental audit is the best technique for analyzing and diagnostic the wholeenvironment of Hilton hotel (Folsom and et.al, 2012). Internal or micro environment can beexamined by organizational audit and stakeholder analysis. Stakeholder analysis is appropriate because it helps in determining needs andrequirements of stakeholders and organizational responsibilities towards them. Relativeimportance, power and interests of each stakeholder can be easily determined by this technique.Using this techniques Hilton hotel can develop strong relationship with national and internationalstakeholders. Overall, stakeholder analysis is important method for analyzing micro environmentof Hilton hotel in an effective manner (Driffield, Jones and Crotty, 2013). But, on the other hand, for analyzing macro environment Hilton hotel needs to usedifferent methods such as Porter’s five force model and Pestle analysis. In which Porter’s fiveforce model helps in determining position of the organization in front of existing competitors. Incontrast, Pestle analysis plays very significant role in determining different factors which caninfluence the performance of the company. Along with this, organization needs to consider all1| P a g e
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