Global Business Strategy of Inditex: A Case Analysis

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Company’s history and key milestones.......................................................................................1
International Strategies................................................................................................................2
Strategy formulation and development in the international environment...................................3
Recommendation to boost business capabilities for further success growth in international
market..........................................................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Global business strategy can be identified to be the set of competitive moves that are
adopted by an organisation, while taking into account the different types of national contexts to
be effective in each and every market place (Sadjiarto, Hartanto and Octaviana, 2020). This can
be identified to be as a type of strategy that provides assistance to an organisation in carrying out
expansion within the confines of global market. Global business strategy is central to the success
of an entity in international market, which aimed at inflating the scale of operations. Also, its
formulation is intended to enhance the profits and revenues of the entity in the long run (Tworek
and John, 2020). The present project seeks to identify the concept of global business strategy,
which is developed by considering the case analysis of Inditex (Inudstria de Diseno Textile)
company. This Spanish multinational firm operates its clothing business in more than 93
markets, worldwide. While taking into account certain theories or frameworks, a number of
drivers that facilitate the development of global business strategy of this firm is being highlighted
in present report. Recommendations for boosting capability ownership to achieve global success
of respective company is also given.
MAIN BODY
Company’s history and key milestones
International marketing is termed as a performance of business functions that is designed
to promote, plan, price and direct the flow of organisational product and services to user in more
than one country for profit motive (Acharya and Biswas, 2020). In addition to this, it is also
defined as a process of identifying and offer satisfaction to global consumers in a best effective
manner. Nature of international marketing include, availability of broader market, intense
competition, involvement of high risk and challenges, broader competence like special
management skills and more. International marketing is most important segment through which
entities can expand the target market and can post their plant reputations in order to ensure future
opportunities. In context with Inditex, it deals in Textile Design Industry and headquartered in
Artexio, Spain as multinational clothing company (Vrtana and Gogolova, 2020). It is considered
as one of the biggest firm at worldwide fashion group, that operates business in more than 93
markets with 7,200 stores. However, flagship of this company’s store in Zara, but also having
own chains as Bershka, Pull and Bear, Stradivarius, Oysho and Uterque. Along with this, major
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