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Global Business Strategy - PDF

   

Added on  2020-12-09

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Global BusinessStrategy
Global Business Strategy - PDF_1

Table of ContentsINTRODUCTION ..........................................................................................................................1MAIN BODY ..................................................................................................................................1Case Study...................................................................................................................................1CONCLUSION ...............................................................................................................................5REFERNCES ..................................................................................................................................6.........................................................................................................................................................6
Global Business Strategy - PDF_2

INTRODUCTION Global strategy is a elaborated plan of action which company develops to target growthbeyond its borders or it is a procedure of planning how a business or product can be successfularound the world. Along with this, global organisation has investment and which is present invarious countries as it markets its goods or services through the use of an identical co-ordinatedimage or brand in every market (Hou and et. al., 2014). IN many cases, there is one on corporateoffice who is responsible for managing or handing worldwide strategy. Moreover, global strategymainly accent on cost management, ratio and volume. Furthermore, it benefits organization inexpanding their target customer which improves overall performance of firm and add value tocustomer. This report is based upon the case study of Chinese car maker Geely, who enter intoa international market by acquisition of Volvo. In this, report has to justify the point whetherdecision of Geely to trade globally will help them to gain competitive advantage. MAIN BODY Case StudyDo you think Geely’s strategy to acquire a well-established Western auto-mobilemanufacturer can help the company to gain competitive advantages in the global car market?And why?Yes, Geely's strategy for acquiring the Volvo automobile manufacturer enable the firm toattain high profitability and can gain competitive advantage. Globalisation is a huge and complexaspect, although it is defined as a activity by which territorial economies, societies and culturalact and become unified assisted by worldwide network of communication, transportation andtrade (Mol and Brewster, 2014). This process has high impact on business environment (internaland external), culture, political system, economic growth and development etc. across the globe.Apart from this, in today's competitive world globalisation or global marketing is not a new termas every companies are familiar with it as well as it serves as major component for businessgrowth in an effective and efficient manner. It encourage firms to adapt innovative or latesttechnologies in order to implement or produce impressive or creative product which add value tocompany's brand image. This has transformed the balance of world in terms of economic andpolitical powers. During 2000s, most of the famous industrial nations went into recessionwhereas China has emerged as world's new economy superpower. Moreover, China has
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