Global Business Strategy

Global Business Strategy
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Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Discuss about the Nature of international markets......................................................................3
Formulating and implementation of business strategy by using theories or concept..................4
Challenges of internationalisation and ways in which these challenges affect formulation of
business strategies........................................................................................................................5
How formulation of business strategies reflect changes in domestic and international business
environment.................................................................................................................................7
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
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INTRODUCTION
Global business strategy refers to the business in context of organisation strategic guidance,
it allows the enterprise to generate more revenue but it is not to be confined by borders. The
strategic management process will be considered in which determining an organisation’s basic
vision, mission and long-term objective.
European based organisation such as Marks & spencer go international market, uses
strategic approach to takes some improvement dimensions. M&S will focus on the strategic
management in order to keep track, monitor diversified operations in a continuously changing
international environment. It obvious thing that need to be consider the specific amount of
foreign direct investment and occurred in recent years. The strategic plan of M&S is to offer the
best quality of product and services in the international marketplace.
This report will discuss about the forces, drivers that interface with development of business
strategies. It will describe about the different theories and concept applicable in the business
strategy formulation. Furthermore, it will identify the challenges during business strategic
formulation and also identify the changes in domestic, international business environment.
MAIN BODY
Discuss about the Nature of international markets.
An international market is based on the geographical regions where European based
organization such as M&S conduct a business that is outside the territorial boundaries, while
domestic market is within its home country (Tallman, Luo and Buckley, 2018). On the basis of
research, it has been examined that international markets all about the way in which multi-
national companies trying to expand their business. But different enterprise is convinced that
strategic business planning approach, which may consider as critical to their success.
Despite some different kind of benefits, advantage for organization where they can enter
into international market through strategic plan. As a result, it has been rapidly increasing high
profitability and productivity in marketplace. For different companies, The nature of
International market depend on the current policies and procedures, where how companies are
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