Please check this assignment brief for Global Consumer and Marketplace It includes three compounds 1 Prepare a Poster I can submit electronically2 A five-minute video make a script and I will record the video3 A reflective brief of 2000 words Please check the brief and come back to me for a quotation thank you
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B19445 Bentley Motors Introduction Global marketing illustrates the process that is being undertaken by firms to adjust their marketing strategies so that they can adapt to conditions that prevails within other countries. With respect to this, all the probable customers for services or products across the world are considered together. For acknowledgement of concept of global consumer and marketplace, Bentley Motors is taken into consideration and this deals within engineering, manufacturing and distribution industry. It was founded on January 18th,1919 with their headquarters in UK. The firm will expand their operations in Japan. This poster will render insight into Japanese market along with internal and external factors that will create an impact on them. SWOT Analysis StrengthsWeaknessesOpportunitiesThreats Sporty- ness and luxury vehicles High market positioni ngand brand equity Higher brand value and uniquen ess Supports German engineer ing Restrictedpresencewithin emergent economies Minimised production Designmore environment friendlycars that may have electricor hybrid transmission Target affluentclass within emerging economies. Increase brand visibilityby giving sponsorships. Preference for environment friendly vehicles Strict government regulations Increased fuel prices Pestle Analysis Political factorsEconomic factorsSocial factorsTechnological factorsLegal factorsEnvironmental factors The internal political environment of Japan is stable and they emphasise on building relationship with other countries which will provide Bentley Motors with affirmative support. Japan have 3rd largest economic environment with high GDP and it will continue to grow. Motor vehicles, machine tools and textiles are major industries within Japan. This means that there are higher probabilities for Bentley Motors for growth. They are 10th most populated countries across the world which means that probabilities for success are high but for this Bentley Motors need to carry out detailed environmental scanning while entering Japan. It is technologically advanced country across the world. They make use of automation systems and also have robotic developments. This will assist Bentley Motors to provide their customers with enhanced technological vehicles. Bentley Motors have to register their organisation with worker’s accident compensation insurance, health insurance, etc. for ensuring that employees are provided with relevant working premises. Waste management is one of the critical problem faced by the country so the firm have identify the adequate measures through which they can deal with this factor precisely. Conclusion From above it can be concluded that automobile industry of Japan is evolving as it provides organisation with opportunity to make use of latest technologies. The political and economic stability within the country will assist within having an adequate growth within productivity as well as overall sales.