Global Consumer and Marketplace

This presentation explores the global consumer and marketplace, focusing on marketing strategies and entry strategies. It discusses the proposed market entry strategy for Lush cosmetic products in Canada and the rationale behind it. The presentation also highlights the importance of online sales and user-generated content for Lush's success. References are provided for further reading.

Global consumer and
marketplace

Table of Content
Introduction
Proposed marketing strategy
Rationale
Conclusion
References

Introduction
The global market place is all about the customers or
the products and services across the world is
considered equal. In other word this is the combination
of all the peoples in the world , that need the products
and services. when discussion is about buying there is
huge number of options and products available for the
customers.

Proposed market entry strategy
The marketing entry and plan of entering the Canada
market for Lush cosmetic products. This report is
giving the information of the several factors which
affects the entry strategy of Lush cosmetic market in
relation to enter in the market of Canada.

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Expand sales through the online websites- also
the lush expand their sales through online because
mostly the peoples are focused to do online
shopping now a days, most of the time the
customers try to do online purchasing of the
product.

Rationale
Since. The brand lush has get started in the year
1955, Lush has always get recognised because of
their ethical principles, as well as the Lush is
promoting the good and beneficial causes.
Ultimately, if the customer is purchasing from the
brand Lush, the customer realises that brand is truly
genuine and truly cares about the customers

Continue…
User generated content- Lush not only get focused
on growing their customer. The reason why the Lush
get successful because the company get focused to
building their relationship with their audience. By
interacting them with twitter, Instagram, and
Facebook, lush properly get focused to maintains a
continual relationship with customers and follow the
cycle to get in touch with the customers.

Conclusion
From the above report, we conclude the topic in the following ways as the global market place is
related to the customer and the product or services, or globally performance of the product and
services. So, in the context of the brand Lush, there is the report of marketing entry strategies of
the brand lush by spreading the information to the customers and advertising their product and
service with adapting new ideas and technology in the market. As well as also discuss about what
re the reason to become successful by applying those strategies.

References
Schraten, J., 2020. Credit and Debt in an Unequal Society: Establishing a Consumer Credit Market In South
Africa (Vol. 7). Berghahn Books.
Vrontis, D., Maarabani, M. and El Nemar, S., 2020. Consumer Behaviour Towards Purchasing Counterfeit Products.
In Handbook of Research on Contemporary Consumerism (pp. 21-38). IGI Global.
Ye, L., Gai, L., Youssef, E. and Jiang, T., 2019, May. Love Consumption at the Digital Age: Online Consumer Review
and Romantic Gift Giving: An Abstract. In Academy of Marketing Science Annual Conference (pp. 141-142). Springer,
Cham.
Zhuang, W., Mu, Y. and Babin, B.J., 2019, May. Consumer Response to Product Safety Recall: An Empirical Research
from China: An Abstract. In Academy of Marketing Science Annual Conference (pp. 501-502). Springer, Cham.

Thank you