Global Consumers and Marketplace

GLOBAL
CONSUMERS AND
MARKETPLACE

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Section 1...........................................................................................................................................3
an organisation which is strong and established in one or more markets..................................3
Analysis why it is currently strong, referring to its brand, products or services, .......................3
SECTION 2......................................................................................................................................5
Propose strategies for your chosen organisation to use when entering one specific country for
the first time................................................................................................................................5
Consider the needs and characteristics of the target market ......................................................6
how these might differ from the needs and characteristics of the consumers ............................6
Compare alternative strategies which you chose to discard with those which you chose to
adopt............................................................................................................................................7
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Global marketing identifies the marketing world wide by doing global operations,
providing the opportunities for reaching to the global goals and objectives. Global market also
provides the area to study used by the general management that helps to do market the products
and providing the solutions and giving the services to the consumers in the local market place.
This global market is also helps to grow the efficiency of the organisation. Now in the context of
lush brand the marketing entries strategies in the new country Canada, will be discussed further.
MAIN BODY
Section 1
an organisation which is strong and established in one or more markets.
The well known organisation which is strong and established is the brand Lush. Lush is
the cosmetic brand that is established in 1995, Poole by (UK) by trichologist mark Constantine
and beauty therapist Liz weir Adepoju, 2021). Although the product Lush is 100% vegetarian,
get proved after animal testing and this is also a completely handmade product. Also Lush have
900 stores in all over the world in 49 countries and out of this 250 stores are in the USA. Lush
includes the following product line- like bubble cars, body scrubs, shower jellies, as per the
needs of the customers.
Analysis why it is currently strong, referring to its brand, products or services,
Lush is very fast in moving forward their business, this brand has very different idea in
comparison to other countries. The brand wants their products to be really fresh, so that company
get success in attracting the customers. The company have power to get focused on the things
that is really important for the company (Haeder Weimer, and Mukamel, 2019 ).The lush is
totally focused to giving benefits to their customers. Also the brand is using the communication
mix for communicating with their customers:
design of communication-with the new features and layout of the communication twitter
have made this so easy for the brand to showcase their products and also shows their brand
personality by several images and colours. Each and every brand is using the high quality and
images for showcasing of their products and services.