Marketing Essentials: H&M and Lush Cosmetics Comparison and Marketing Plan

Marketing Essentials

Table of Contents
INTRODUCTION ..........................................................................................................................3
Main body........................................................................................................................................3
Marketing mix of H&M ........................................................................................................3
Marketing mix of Lush Cosmetics ........................................................................................5
Marketing Plan ......................................................................................................................6
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
The marketing essential is the concept of defining the promotion of product and service
and how the organisation make the use of promotion technique to give an impression on the
minds of consumers and on industry. In the organisation the marketing is the crucial function
which needs to be communicated in the right way, to the right people in the right time and
people. The marketing essential involves the marketing mix which defines the set of actions that
is used for the promotion of the product (Cardenas, D. and Fuchs-Tarlovsky, V., 2018). The
marketing essential is on the H&M which is the Swedish multinational clothing-retail company
for the men, women, teenagers and children. The company was founded in the 1947 by Erling
Persson. Its headquarter is located in Stockholm, Sweden and the first shop was opened by the
name Hennes which was exclusively selling the women clothing. The report covers the
comparison of marketing mix between H&M and Lush cosmetics. Further marketing plan is
prepared for the H&M company.
Main body
Marketing mix of H&M
The marketing mix is the framework of marketing tools which the organisation uses to
purse the objectives of marketing in the target market. It is a framework for the marketing
management decisions. The marketing strategy is established to have the desired result of H&M
and Lush cosmetic in the market. The marketing mix involves the 7Ps.
 Product- It is one of the trusted apparel brand which has 2786 merchandises under its
portfolio. The range of the product involves everything from the designer collaboration to
everyday basic and yoga wear. The H&M also includes the other products such as shoes,
bags, accessories and beauty products. The brand focuses on the quality and too at the
reasonable prices which helps in launching the newer product lines. The famous designer
are Isabel Marant, Jimmy Choo. (Das, S., 2021).
 Price- The H&M adopted the pricing strategy which suits to the large sphere of buyer
and merchandiser. A medium pricing strategy is maintained by H&M which kept the lot
of stock in the discounted section. On the fresh and core stock the several discounts and
schemes is offered by the company. The prices also change depending on the location