Global Corporate Strategy Management Report 2022

Running Head: MANAGEMENT
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Management
GLOBAL CORPORATE STRATEGY
(Student details :)
8/19/2019

Management
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Executive Summary
The report is emphasized on critical analysis of an international industry as fast-food
industry’s global corporate strategies. This paper is going to demonstrate critical
understanding as well as application of relevant strategic management with leadership
principles which support organizational values and effects on organizational directions. The
paper aimed to demonstrate critical evaluation and monitoring the business mission, policies,
and objectives of global firms like McDonalds (McD). Apart from this, the report is
containing personal reflection to demonstrate critical reflective skills for reflecting on the
influence of their understanding upon the problem-solving process in this era. It is evident
that the report is based on a case study on ‘bringing external innovation inside and outside the
Multinational Corporations (MNCs). Finally, with the help of a detailed analysis of the
company McD, this report has demonstrated concrete knowledge of the strategic decision
making process from critical analysis of how strategic decision-making allows a firm to
related to changes in their global business strategies as well as business environment.

Management
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Contents
Executive Summary...................................................................................................................1
PGBM16 Global Corporate Strategy.........................................................................................3
Introduction................................................................................................................................3
Open Innovation (OI) and Internationalisation..........................................................................3
Open and Closed Innovation..................................................................................................4
Effects of different OI factors on McD’s approach to external innovation...........................5
Internationalisation, Localisation, and Competitiveness...........................................................6
Organizational Purpose, Profitability, and Social Responsibility..............................................9
Personal reflections on learning...............................................................................................11
Conclusion................................................................................................................................12
References................................................................................................................................12

Management
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PGBM16 Global Corporate Strategy
Introduction
This report is based on critical analysis as well as evaluation of the strategies adopted by
Multinational Corporations (MNCs), which are operating in an industry of a particular nation.
For doing so, the info available to the public such as annual reports or other researched
results will be accessed and utilized for completing the analysis. In addition, this report is
going to demonstrate an application of appropriate theories, models and techniques studied
during the module in relation to the practical aspects of strategy development into the
relevant industry. In this way, McDonalds Corporation being a multi-national fast-food
restaurant chain has been selected for narrating on the topic of global corporate strategy. In
this context, topics such as open innovation, internationalization, localization,
competitiveness, corporate social responsibility, profitability and personal reflection on
learning will be covered effectively.
Open Innovation (OI) and Internationalisation
In general, open innovation is all about combining both internal and external resources and
thereby acting upon the opportunities these resources generate (Wolf, 2016). In these days,
MNCs are proving open innovation to be a strong value proposition and hence they cannot
afford to lose out on the opportunities created by the aforementioned combination
(Vecchiato, 2017). It has been found that open innovation is having the capability of creating
long-term benefits in management as well as organizational innovation irrespective of the
only product or service innovation. In other words, when an MNC gets ahead of their
competitors and thereby becomes the favoured partner of choice in their operational industry,
then it turns out to be a long-term advantage definitely (Teeple, 2016). In the context of open
innovation and internationalisation, it is difficult for the competitors to copy as well as
neutralize the advantages which open innovation leadership could bring. In this way, this
section is going to narrate upon how MNCs bring external innovation inside with the help of
open innovation techniques (Tung, 2008).