Corporate Strategy and Globalization

This assignment delves into the complexities of corporate strategy development in the context of globalization. It covers topics such as effective leadership, global retail expansion, environmental sustainability, and social responsibility. The assignment aims to provide students with a comprehensive understanding of how companies can adapt to changing market conditions and prioritize sustainability while expanding globally.

Global Corporate
strategy

Contents
INTRODUCTION.....................................................................................................1
1. Portfolio, Integrated Organisation perspectives and Competitiveness..........1
2 Retail internationalisation: Strategic alliances, Merger and Acquisition.......4
3 Corporate governance, Corporate Social Responsibility, leadership and
competitiveness.................................................................................................5
4 Personal reflections on Impact of the global retail industry competition.......6
CONCLUSION.........................................................................................................7
REFRENCES.............................................................................................................8

INTRODUCTION
Global corporate strategy is a strategy which is used by organisation to guide
globalization. A business can employ global business enterprises to get the rewards of trading at
global market. The main aim of business organisation is to sell the goods and services and reach
at global market that helps to increase the profitability (Adriana, 2009). The present report is
based on TATA steel manufacturing company which was founded in 1907. This is multinational
steel manufacturing organisation that deals in different types of steel. There are number of tools
and strategy which can be used by business industry in order to operate business successfully.
The current report will consider different topics such as portfolio, integrated organisation
perspectives and competitiveness, business model innovation and technological innovation
through strategic alliances, MandAs, Corporate governance and CSR, Sustainability and
leadership. Additionally, report will states the personal reflection on learning that help to
maintain the sustainable growth.
1. Portfolio, Integrated Organisation perspectives and Competitiveness
Portfolio of TATA steel
It is important for global organisation is that to identify the number of opportunities from
the market so they can get maximum profits by running a business at global market. TATA steel
is international company which is used to manufacture the steel. It is world's largest company
that runs a business by analysing the strength, weakness, opportunities and upcoming threat
which may impact the business industry (Barrientos, Gereffi and Rossi, 2011). Portfolio
organisation perspective refers a senior leadership that help to make planning in order to increase
the investment by defining the contingency and risk. Such as TATA steel comp-any focused on
investment and upcoming risk that helped to cope with difficulties and risk. TATA steel Limited
is public limited company who is listed on Bombay stock exchange and National stock
exchange. The organisation offers a broad range of steel products containing portfolio of high
value added downstream products like as hot rolled, cold rolled and coated steel, wore rods,
wires and tubes. Mr. Koushik Chatterjee was inducted as whole time director in November 2012.
They have been deeply involved in portfolio restructuring and turnaround situation public policy
on financial governance.
Important Aspects of TATA:
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Tag line “VALUES STRONGER THAN STEE”
“VALUES STRONGER THAN STEE” It is the effective tag line of the
company in which it focuses on the satisfaction of the customers. The
cited business unit is focused on the providing high quality grocery items
at the lower price which can help to attract large number of customers.
The role of tag line for a global company having a great significance it
can help to show the focal point of their business and its operations
(Bhardwaj, Eickman and Runyan, 2011). The role of target group is
played a prominent role in the success for each and every business
organisation. In the context of cited firm their target group is upper and
middle income families in order to sale their products.
USP USP refers to unique selling point of a company which help them in
attracting more and more customers at marketplace. Through unique
selling proportion a company also able to gain competitive advancement
at a market. So it is necessary for a firm to develop appropriate USP
which help them in attracting more services users as well as encouraging
them to purchase products. In respect of TATA steel corporation their
unique selling point is that they develop products and services according
to need and requirement of customers. Along with this it is also very help
respective company in attracting more customers because they develop
products according to requirement as well as purchasing power of
customers.
Segment It refers to division of customers or market into small group and it is
based on requirement and need of customer (Bonsón and Flores, 2011).
In respect of TATA company the segment their products in variety of
ranges which is based on requirement of customers.
Target group It refers to type of customers which is targeted by a company in order to
server them and fulfil their requirement. The target group of respected
company is middle, higher middle and upper income group peoples.
Positioning United Kingdom is considered as one of the cheapest destination market
because there is huge number of competitors which impact on working
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of another company. So respective company provide quality and trendy
products as well as services so that they can attract customers properly.
Competitors The largest competitors of the TATA are TESCO and other retail
company which offers same variety of products and services to
customers.
Pest Analysis of TATA:
Political Factor It refers to the factors which include factors related to rules and
regulation develops by government. It includes various factors such as
foreign trade policy, taxation rate, labour law, corruption, trade
restriction and many more (Chan, Finnegan and Sternquist, 2011). In
respect of TATA they adopt political factor while conducting their
business operations and functions at different location. This is so because
by it company able to conduct its business in effective manner.
Economic factor This factor refers to the economic condition of the country, company
and customers. It include factors like economic growth, exchange rate,
interest rate, investment rate, disposable income, unemployment rate,
inflation rate and many more. In respect of TATA company they develop
their products and services according to economic condition of customers
so that they can afford products and services in effective manner.
Social factor While developing products or strategy company need to consider social
factors according to which they need to develop offering according to
society requirement and latest trends. It will include factors like
population, growth rate, age, career, health consideration, lifestyle, safety
emphasis, cultural barriers and many more (Cohen and et.al., 2011). In
context of respective company they develop their products and services
according to customer’s requirement and latest trends by which they able
to fulfil need as well as demand of customers properly.
Technological It refers to factor which is based on new and innovative technology
which helps a company in conducting their work in more effective
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factors manner. Along with this through this company also able to adopt
innovative process which leads to low or minimum wastage. It includes
factors related to research and development department, technological
awareness, technological change, innovation, automation and many more
(Dauvergne and Lister, 2012). The respective company conduct market
analysis on the regular basis which help them in identify new as well as
innovative technology which reduce wastage and improve quality.
2 Retail internationalisation: Strategic alliances, Merger and Acquisition
A company always want to expand and grow its business at domestic, national and
international level. For which they conduct various activities so that they able to attract more and
more investors and customers. It can be possible through globalisation because through it
company able to operate its business functions in international market in proper way. This will
help them in attracting more and more customers and generating huge of profitability ratio as
well as market shares. Along with this there are various methods which can be adopted by a firm
in order to expand its business function such as merger and acquisition, strategic alliances,
licensing, franchise and many more. In order to adopt it company need to conduct evaluation so
that they can find out which is most effective for them. In respect of TATA for expanding
business they can use major two methods i.e. merger and acquisition as well as strategic
alliances, which are explain below:-
Merger and acquisition: Mergers and acquisitions refer to the connections in that ownership of
other business organizations, companies or its functioning units are transferred to some other
entities. Through it company able to operate at various locations which help in expanding
business functions and operations effectively and appropriately (Kotzab and et.al., 2011). It is
also beneficial for a company in various ways such as it will improve economies of sale of a
company, it will also enhance market shares of a company, it will also improve supply chain of a
company, it will reduce labour cost and many more.
Strategic alliances: A strategic alliance refers to an agreement among two or more parties in
order to agree upon objectives needed for conducting business operation like an independent
organizations. It is generally considered as a legal partnership agency, entity or corporate
affiliate relationship. Through this company also able to operate or expand its business
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operations in international market in effective manner. This will also help them in expanding
range of customers by offering at huge location and it will also leads to enhancement in
profitability ratio, market shares and goodwill.
In respect of TATA Company they can adopt both the strategies for expanding their
business at international as well as national level. This is so because through both of them
company able to enlarge their customers base and profitability ratio. That will help them in
operating in market place in effective manner and sustain for a long time.
3 Corporate governance, Corporate Social Responsibility, leadership and competitiveness
Corporate Governance- It refers to the mechanism, associations, and procedures through which
an organization is being controlled as well as directed. Along with this it also include balancing
various interests of different stakeholders within a corporation in order to enhance their
profitability ratio by following effective rules and regulation (Lamberti and Noci, 2012). By
adopting this at TATA company, manager and leader able to develop strategies which help them
in enhancing their economical condition in effective way. Through this company leader also able
to monitor each and every things conducted with the workplace.
Corporate social responsibility- It refers to the activities conducted by a firm in order to serve
their society in effective manner for which they can do activities like donation, charity and many
more. It refers to the activities which are conducted by a company in order to serve their society
by resolving their problems. In respect of this it is responsibility of manager of a company to
develop strategies as well as products which is not harmful for the society or environment. Along
with this, in respect of CSR activities, products and services developed by a company must be
eco friendly and it should be fulfil need as well as requirement of customers in effective manner.
By conducting this type of activities respective organization also able to increase its goodwill
and popularity in marketplace this will lead to increment in profitability ratio.
Leadership- In every organization leader plays an essential role because they develop decision
accordingly and also encourage their staffs to conduct work in effective manner. Leader of an
organization also provide guidance to their employees so that they accomplish their work in
effective way through which company able to attain its goal and objective properly (Padmavathy,
Balaji and Sivakumar, 2012). Along with this, leader plays an essential role in hiring employees
according to requirement that mean recruiting right person at the right job. They also develop
training and development programs so that employees conduct their work properly and
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effectively. Leader of respective company also motivate their employees so that they conduct
their work properly and in effective manner (Puri, Rocholl and Steffen, 2011). For which they
adopt various methods such as rewarding, appraising, providing training and many more. Along
with this one of the major role played by a leader is that they develop strategies as well as plans
which are followed by staffs in order to attaining goal and target of company in proper manner.
They also monitor as well as control the work in order to insure that it is conducted in systematic
way for attaining goal and objective.
Competitiveness- Now a day competition level at almost every industry get increased and this
will be on the any basis such as it can be related to price of a products and service or leadership
strategy. So in order to survive in respective situation and retain at marketplace for a long time
company need to minimize its manufacturing cost which leads to enhancement in their profit
margin that are related to considering diverse part of various procedure. So it is necessary for
TATA to conduct analysis and design new products and services according to requirement of
customers so that they get more attract them in comparison to competitive company. Along with
this it is also necessary for respective company that they should not compromise with the quality
of the products and services. This is so because if a company will do so they may face reduction
in company’s customers’ base, profitability ratio and market shares.
4 Personal reflections on Impact of the global retail industry competition
By evaluating all the topics I understand that there are diverse aspects that will help to
understand global retail sector in an appropriate manner. The respective company is one the
famous retail company which offer variety of products and services such as home products,
entertainment, financial services and many more (Roh, Hong and Min, 2014). This company is
operating its business at national as well as international level due to which it can impact on the
economy in both manners positive or negative. According to which positive aspect impact an
individual or company in positive way whereas negative aspect impact on business in negative
manner. Along with this now a day there is development of war among retail companies
operating at international level with companies which is conducting its business at domestic
level. This is occur because now day by day new companies are entering new market which is
giving competition to existing companies. Moreover through this I can also understand that it is
essential for a company to develop products and services according to their customers need as
well as requirement because by it they able to attract them in effective as well as appropriate
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manner. It is also essential that company need to conduct analysis before expanding its business
in international market because through it they able to know requirement of respective place
customers. Along with this company also may conduct evaluation that of the market so that they
exactly know about the economic as well as political condition of market (Woodcock, Green and
Starkey, 2011). For which respective firm can adopt various theories or methods such as
PESTEL analysis, SWOT analysis and many more. This will help them in providing an idea that
which activities are more essential for a company and which will leads to enhancement in
profitability ratio and market shares. It is also necessary for TATA Company to adopt as well as
follow rules and regulations so that they can develop operate its business in effective manner at
each and every location. It will also help them in conducting work according to the regulation of
country at which they are operating.
CONCLUSION
From the above discussed point it can be conclude ads well as evaluate that every
organization need to develop or adopt global corporate strategy because through it they able to
attain their goal as well as objective properly. It will also help them in expanding their business
at nation and international marketplace. Manager of an organization conduct various activities in
order to expand their business at international level. Along with this they also conduct analysis
and then develop strategies and plans for expansion. The global corporate strategy helps a
business in operating its functions at both national as well as international level. If a company
expand its business at domestic, national or international level they able to gain various these
such as increase profitability ratio, market shares, customer’s base and many more. Moreover by
develop the respective type of Strategy Company management able to know about company and
its requirement in effective way. Along with this, it is necessary for a leader to conduct analysis
before develop global corporate strategy because through it they able to know exact requirement
of company for which strategy is developed.
REFRENCES
Books and journals
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Adriana.B., 2009. Environmental supply chain management in tourism. The case of large tour
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Barrientos.S, Gereffi.G, and Rossi.A., 2011. Economic and social upgrading in global production
networks. A new paradigm for a changing world. International Labour Review. 50(3‐4).
pp.319-340.
Bhardwaj.V, Eickman.M, and Runyan.R.C., 2011. A case study on the internationalization
process of a ‘born-global’fashion retailer. The International Review of Retail,
Distribution and Consumer Research. 21(3). pp.293-307.
Bonsón.E, and Flores.F., 2011. Social media and corporate dialogue. the response of global
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Chan.P, Finnegan.C, and Sternquist.B., 2011. Country and firm level factors in international
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Dauvergne.P, and Lister.J., 2012. Big brand sustainability. Governance prospects and
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medium‐sized companies. evidence from Italy. Business Ethics: A European Review.
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Padmavathy.C, Balaji.M.S, and Sivakumar.V.J., 2012. Measuring effectiveness of customer
relationship management in Indian retail banks. International Journal of Bank Marketing.
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Puri.M, Rocholl.J, and Steffen.S., 2011. Global retail lending in the aftermath of the US financial
crisis. Distinguishing between supply and demand effects. Journal of Financial
Economics. 100(3). pp.556-578.
Roh.J, Hong.P, and Min.H., 2014. Implementation of a responsive supply chain strategy in
global complexity. The case of manufacturing firms. International Journal of Production
Economics.14. pp.198-210.
Woodcock.N, Green.A, and Starkey.M., 2011. Social CRM as a business strategy. Journal of
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