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Global Corporate Strategy Report | Tata Steel

   

Added on  2020-01-07

14 Pages4419 Words147 Views
GLOBAL CORPORATE STRATEGYSTUDENT NAME:STUDENT ID:UNIVERSITY:1

Table of contentsIntroduction......................................................................................................................................3Merits and demerits of Integrated and portfolio organization perspectives....................................3Technological and Business model innovation in strategic alliances..............................................5Corporate governance and leadership sustainability with CSR.......................................................7Personal reflections..........................................................................................................................9Conclusion.....................................................................................................................................10Reference List................................................................................................................................122

IntroductionFormation of a particular strategy in business is the most important point for development andexpansion of business in multiple spheres. It is the building up of a suitable strategy includingtargets and objectives which are needed for a company to achieve desired success. The firmwhich is chosen in this prospect is Tata steel, which is a global manufacturer of steel and isamong the top ten leaders in their sphere. In this process evaluation of a particular business,entity is taken for this assignment and those merits and demerits of a portfolio and integratedperspective of competition is measured in relation to the chosen firm. Then the ability of this firmto deploy intelligent technologies and innovations are analyzed. After that, the CSR perspectiveof this particular company and its contribution towards success is evaluated. Finally, the personalviewpoint is presented. Herein the topic is about global strategies which this particular entitydevelops for expansion and gaining success in business (Tatasteel.com, 2017).Merits and demerits of Integrated and portfolio organization perspectivesIn this respect, two distinct models are determined for application in the business model of thecompany. The first model is the strategic portfolio perspective for organizational success. Anysuccessful entity like this one which is mentioned in this scenario develops strategies and choiceswhich enable them to implement activities and delivery of a distinct vision for the firm. Thisformation of choices is known as a strategic portfolio. The decisions which are taken create animpact very significantly for the success of the firm. Sapinski (2015, p.271) agreed that all thoseactions and strategies which are taken by the firm are according to the strategies which arepotentially developed in the portfolio. This includes business as usual activities and initiatives oftransformation. This helps in improvement of services towards customers and growth andexpansion of business in a new dimension of the globe. Merits:The main advantages of this model for this entity are that it is much focused, structured, resultand objectives-oriented.Sethi (2016, p.35) suggested that this is also highly engaging andcatalytic in its approach. The strategies are developed in the initial phase of business thus theoperating plan and execution of the business are benefitted.3

Demerits:The main disadvantage of this particular model is that whenever this particular process gets stuckit gets very difficult for the entity to shift from the available procedure. When it is not connectedwith the formation of the strategic direction of business, it makes the overall structure weaker.When a large scale firm gets associated with this model sometimes it gets bogged down.The second model which is available in this respect is the integrated portfolio model ofmanagement of business. Various major institutions of the world apply the project portfolioconcept in business. Peng (2013, p.36) opined that it is because it simply helps in consolidationin reporting and in decisions management as well as reallocates project resources for analleviation of problems. This is a long way distanced from the actual targets which can beachieved. These shortcomings of business which is discovered in this process can be overcomefrom the integrated perspectives of management.This particular model can be applied for analysis and diagnosis of the firm. According toRothaermel (2015, p.63) this model is considered as the simplified version of the complexrealities where various aspects influence one another. This model helps in answering all thoserelevant questions which are posed. Another aspect of this model is that it depends to a largeextent on various situations and the ability of the users according to their know-how.Merits:The main advantages of this particular model are that it increases several subordinate criteria ofthe organization where it is applied. The suitability of the firm gets developed and thereby it getsfit for carrying out various kinds of activities which are specifically delivered. Marquis et al.(2016, p.498) stated that the company gets legitimate for the environment and gets adequate withother organizations and public groups. This also helps in increasing the effectiveness of the entityin the global sphere. Milne and Gray (2013, p.18) agreed that the company gets much moreflexible and efficient in this prospect. And finally, it helps sustainability and continuity of thecompany for a longer period of time. 4

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