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Global Corporate Strategy Assignment (Doc)

   

Added on  2020-10-05

20 Pages5478 Words429 Views
GLOBAL CORPORATESTRATEGY

EXECUTIVE SUMMARYGlobal corporate strategy of organization helps and direct in strategic decision makingprocess regarding globalization. Present report has been based on Global corporate strategy andVolkswagen has been chosen for assessment. From this report it has been understood thatVolkswagen has adopted expansion strategy of concentration by investing is same product lineand bringing innovation and creation. The process of expansion through internationalization hasallowed and facilitated gain huge and strong growth and development. In addition to this,Volkswagen has also focused on selecting and recruiting best and talented employees who canbring innovation and creation and facilitate organization to bring advancement. The majorproblems faced by the company are its Diesel scandal and increased in compliance issue alongwith high attrition rate.

Table of ContentsINTRODUCTION...........................................................................................................................3Main body........................................................................................................................................31. Expansion Strategies and Global Competitiveness.................................................................32. Auto mobile Industry Competitiveness: .................................................................................63. Internal Analysis of Volkswagen On Strategic Capability.....................................................84. Maintenance of Corporate Social Responsibility..................................................................11CONCLUSIONS............................................................................................................................13REFERENCES..............................................................................................................................14

INTRODUCTIONGlobal strategy of organization guides strategic decision making process regardingglobalization. It aims at expanding business in global and international markets. Volkswagen(VOLKSWAGEN) is a German automotive industry founded in the year 1937. Volkswagengroup is considered as the largest auto maker industry as it has recorded the largest sales in year2016. It focuses on providing leading transport solutions to its customers by effectively applyingglobal and international strategies. This automotive company faced some issues regardingDieselgate scandal and resulted in downfall of sales and brand image. Dieselgate scandalhappened in September 2015. United States Environmental Protection Agency (EPA) gavenotice to Volkswagen group as they identified that Volkswagen have installed software or devicein its cars. In this study report, various expansion strategies and global competitiveness used byVolkswagen are discussed. This report also includes internal analysis of company and strategiccapability and also corporate social responsibilities are explained further. Main body1. Expansion Strategies and Global CompetitivenessBusiness strategies are formed in a way that it leads to bring effective outcomes fororganisation and leads to achieve organisational goals and objectives. Expansion businessstrategies guides and directs business to develop in new markets and gain competitiveadvantages. Volkswagen adopts to various market expansion strategies in order to rebuild itsbrand image and gain trust of its customer and stakeholders. These strategies benefit to achievehigh development and growth as comparing to past achievements of Volkswagen after theDieselgate scandal. Management of Volkswagen group focuses on rebuilding its image byproviding maximum transparency of its operations and activities and adopts to various expansionstrategies given as below:Expansion Through Concentration:In this strategy, business focuses on making investment is same product line according tothe needs and preferences of target markets (Blackwelder and et.al., 2016). Volkswagen canadopt expansion strategy of concentration by investing is same product line and bringinginnovation and creation. Environmental Protection Agency identified that software has beeninserted in cars that detects diesel engines testing. This leads to creation of Dieselgate scandalwhich resulted in breaking of brand image of company and lost many customers. This can make

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