Dashboard for Analyzing Performance of Players in Newcastle United FC

MSC international
Business
Management

Contents
INTRODUCTION...........................................................................................................................1
Problem/opportunity statement..............................................................................................1
Theory related to the problem................................................................................................1
Analysis and justification of developed dashboard................................................................2
Conclusion and recommendations..........................................................................................4
REFERENCES................................................................................................................................6

INTRODUCTION
Problem/opportunity statement
In the recent time, there have a major big problem which is faced by Newcastle united FC
that is related with decreasing performance of player. From the different possible main areas of
football club like player, CSR, yearly membership, fans etc. the areas of concern are player
which is chosen to give best solution dashboard is presented (Dunning, 2013). The respective
dashboard is prepared by implementing the main parameter of analysing performance of entire
team of club in part few years. Due to the lower performances of player there have been
continuous decrease in the brand value and club overall profit margin are also reducing.
It is obvious that weak performance of player in football league and club’s matches will
give birth to other problems also like fan base will reduce by a certain percentage, revenue will
decrease in the meanwhile through advertisements and merchandising. The problem statement
related with this issue will be “Newcastle United FC player’s performance is continuously
decreasing which is the major issue”. Thus to create systematic solution to the above problem,
suitable dashboard is prepared which includes number of parameters like total goals, fouls,
penalties etc. that are useful in analysing the weak performances of player in the part years. This
enables the manager to determine the reasons behind the lower performance and help them out to
prepare better system which can increase the same in future time (Hamilton and Webster, 2018).
Theory related to the problem
In context to overcome the above discussed issue different theories can be used which will
give the best suitable solution in desired time. Problem of NUFC is very big that needed to be
resolved as soon as possible so different models like 6 W’s theory, PDCA model etc. can be
implemented. These techniques have the same objective that is to make a valid patter in regard to
resolve problem. By implementing these theories responsible person can determine the issue,
analyse it properly and review again and again to make possible actions plans that can lower the
risk and resolve in the meanwhile (Horwitz and Budhwar, 2015). These model are also beneficial
in the sense that safety measure must be strong enough which do not let the problem rise again.
These theories also involve the determinant of numerous manner that help to mitigate issue and
to develop the best in order to reduce the impact.
1