Market Analysis of Australia's Pet Industry

GLOBAL E-BUSINESS 1 GLOBAL E-BUSINESS Author note: Executive Summary The paper is going to elaborate on a number of sections starting from the industry and market analysis of Australia’s Pet industry, extending on all the political, economic, social, technological, legal and environmental analysis. Furthermore, there is also a short description of the e-Business of K9 Prime and the proposed URL that has been selected to use for the business as well as the location that is planned to organize

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1GLOBAL E-BUSINESS
Executive Summary
The paper is going to elaborate on a number of sections starting from the industry and
market analysis of Australia’s Pet industry, extending on all the political, economic, social,
technological, legal and environmental analysis. The market analysis for the Australia’s Pet
industry has forecasted the fact that the Australians are emotionally attached to their pets and
the reasons behind the increase in total expenditure of the Australians on pets. The paper has
also focused on how indulging in partnership with the trade union members has helped in the
service providers to cope up with the financial instabilities. It has also elaborated on the target
market, market research, the willingness of the customers to spend on pets, demographic
prediction along with competitive advantage analysis. It has also analyzed the internal and
external analysis of the K9 prime.
The marketing and Web Presence paper has shed light on the marketing techniques of
the search engine optimization (SEO), social media marketing and mobile devise advertising.
Along with that paper has also presented a brief overview on the Web presence through the
website. Moreover, the taxation and the ethical issues are also one of the areas on which the
report has focused upon.
Furthermore, the section of Technology has examined the costs that are associated with the
running of the business of K9 prime. The section has identifies the advantages of the K9
prime. It has also focused o the key pros and cons of the available solution that are been
identified from the perspective of technology, design, and cost. Organizational capabilities,
its features, security programs and the mobile applications that would be used, the payment
system that is to be implemented on the business process, podcast process are some of the
areas that the paper has shed light upon. It has been identified that the business partners of the
k9 prime have noticed two major problems when it comes to canine ownership in Australia.

2GLOBAL E-BUSINESS
The paper has also presented a brief overview on those two problems. Furthermore, there is
also a short description of the e-Business of K9 Prime and the proposed URL that has been
selected to use for the business as well as the location that is planned to organize the e-
Business on. Moreover, the objectives of the E-business are also stated in this paper,
elaborating on its mission and vision. The objectives of it have been categorized under
appropriate subheadings in accordance with core areas like the finance and growth objectives,
User engagement, User outcomes and Product-based outcome. With the same, it has also
elaborated on the structure of the E-business and has decided that it will be registered as a
Company with the four co-founders. There is also a brief presentation of the E-business
model that has been made. Along with that the paper has also shed light on the
Organizational Development and Management Team that is going to be made as well as on
the pricing strategy, product and service description and target customers of the company
through analyzing the demographic data of the Australian Market.