Impact of Integration of International Market on Firm Performance: A Case Study on Aston Martin

Global Economies and
International Markets

Table of Contents
Research Topic: Impact of integration of international market on the performance of a firm. A
research project on Aston Martin. ................................................................................................3
Introduction......................................................................................................................................3
Background to the study.............................................................................................................3
Aim and objectives .....................................................................................................................3
Rationale for selection of topic...................................................................................................3
Research questions .....................................................................................................................4
Literature Review ............................................................................................................................4
To review about the concept of global economies and integration of international market.......4
To analysis about the impact of integration of international market on the overall performance
of Aston Martin...........................................................................................................................5
To determine about some better entry strategies for Aston Martin in order to maintain and
sustain its competitive advantage in current global environment...............................................6
Research Methodology....................................................................................................................7
Budget ...........................................................................................................................................11
REFERENCES..............................................................................................................................11
Appendix........................................................................................................................................12
Research Topic: Impact of integration of international market on the
performance of a firm. A research project on Aston Martin.
Introduction

Background to the study
The current assignment is based on the concept of global economies and integrated
international market that is mainly associated with the place where all the economies of world
are merged and ensure and leads out a more liberal and easy transaction of goods and services at
international level (Gharagozloo, Nair and Chen, 2020). The integrated economies and
globalised market has create many opportunities as well as threats for a multinational company.
Thus, current investigation is conducted on Aston Martin to which a famous automotive
company the headquarter of which is situated at Warwickshire, England, UK.
Aim and objectives
Research aim
“To evaluate about the concept of global economies and integration of international
market along with analysing its impact on performance of a firm”.
Research Objectives
 To review about the concept of global economies and integration of international market.
 To analysis about the impact of integration of international market on the overall
performance of Aston Martin.
 To determine about some better entry strategies for Aston Martin in order to maintain and
sustain its competitive advantage in current global environment.
Rationale for selection of topic
The selection of current research topic is vital and rational as it facilitates better
understanding about he topic of global economies and integrated international market. Further,
selection of current research topic is vital and significant for a firm as it facilitates information
about the impact of international market on the overall performance of a firm which comprises
of analysis of both positive and negative impacts of global economy. Beside this, selection of
current research topic is also rationale from personal view point of researcher as meet its
academic and personal interest along with ensuring improvement in set skills and competencies.
Research questions
 What is meant by the concept of global economies and integration of international
market?

 What possible impact of integration of international market would have seen on the
overall performance of Aston Martin?
 Which can be the some better entry strategies for Aston Martin in order to maintain and
sustain its competitive advantage in current global environment?
Literature Review
This forms out to be vital part of research work which comprises of analysis and review
of set of secondary form of information related with specific topic that provides a base and better
framework for an investigation (SERGI., 2018). With regard to current investigation, a set of
online articles and journals are reviewed to have better analysis and implication about the
selected research topic based on impact of integration of international market on the performance
of a firm along with analysis of its objective, a discussion and evaluation of which is provided as
below:
To review about the concept of global economies and integration of international market
As per the view point of Cant, A., 2019, the concept of global economy is mainly
associated with and refereed to the interconnected worldwide economic activity that is currently
prevailing between multiple and various set of countries. On the other side, the concept of
economic integration represents the arrangement among various nations at global level which
typically includes and comprises of reduction and elimination in trade barriers. Further, the main
characteristic and factors which are involved and forms a part of concept of global economies
and integration of international market are discussed and analysed below:
Globalisation- It is process which describes an enhanced level of integration and
connection among national and regional economies by an integrated global network of trade,
immigration effective communication and transportation. An analysis can be made that the
process of globalisation has lead to an improvement in performance of global economy by the
way of advent and cohesive economies (Boshoff and Fourie, 2017).
International Trade- It is basically a result or outcome of global economy that is
considered to be a vital impact of globalisation. The concept of international trade is mainly
related and associated with the exchange of goods and services among various countries at global
level which help out countries in form of enhanced export and imports of specialise products.
Thus, an analysis can be made that the concept of international trade is vital and important for