Global Event

GLOBAL EVENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Presenting diversity and structure of global events.....................................................................3
Describing the factors influencing the development of events..................................................4
Analysing the key factors that is affecting event industry...........................................................5
Evaluating the impact of value and legacy on global event....................................................7
Presenting the management strategies used to support event......................................................8
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
Events can be describing as gathering of people in order to accomplish the common
goal. The events are conducted for celebrating a ceremony or for fulfilling the specific function.
Moreover, global event can be defining as a gathering of people from different countries (Young,
Sibson and Maguire, 2017. These type of event can be conducted at different location it is mega
event so it done yearly. Moreover, the present report is based on Excel London is an
international convention centre located at Royal Dock, East London. The company generally
host various event such as conference, private and public event. Along with this, the
organization also provide hospitality services to their customers. Furthermore, the study will
discuss about various types of events and the structure used in order to organize global event.
Along with this, it will cover the factors that have include the development of event. Lastly,
study will throw light on strategies used to support the development of global event.
MAIN BODY
Presenting diversity and structure of global events
The events are hosted and organized in order to meet the common goals and it is managed by
specified industry such as event management or hospitality sector. Every events have different
goals and it is structure on the basis of theta in order to accomplish the objective in the limited
frame of time. Such as corporate events are organized by the company in order to prompt
their organization information to the general public. For instance, BBC has organized the food
show that was managed by the NEC group. Along with the events are diversified on the
basis of the size, content and form (Abson, 2017). There is mega event that is conducted for
large audience as well as it usually has nation profile and often an international one. While
on the other hand small events are where the participant is less than 1000 and does not
exceed more than 4 hours as well as has moderate impact on the pedestrian. Along with this,
there are community event that generally host big festivals that target local people. The aim of
such event is keeping the audience involved in fun activity and increase the entertainment
value. Such events also help in strengthen the interaction as well a feeling of belonginess
among the local audience. However, the major event is able to attract large visitor due to its
media coverage economic benefits (Demizu and et.al., 2018. Along with this, hallmark event is
identified on the basis of town and the city it is been conducted.

Moreover, the event management companies are the group of professional individual
that host events on the behalf of the organization or individual. For Instance, Microsoft
company has organized the vent in order to promoter their innovative product as well as to
establish strong relation with their targeted customer.
Along with this, the event management has to follow the structure such as the company
that wants to host event has to selectee the event magnet team. After selecting the types of
event the organizer has to make a budget according to the number of the people that are
visiting so that it motive is accomplish in the limited frame of time. Moreover, the large
evened need to have specialist and wide range of suppliers (Villemure and et.al., 2019). The
job of suppliers are to check the lighting, sound, transport and security as well as the legal
services in order to reduce the intervention of government. In addition to this, the next step in
the structure is Venue as it also plays in the marketing. The common areas that are being used
by the event management is hotels and resorts as the priming places help in attracting more
and more customers.
Furthermore, the society also plays different role in the events as community perspective is
considered as most of the public event are the major events that take place in the society. As
well as behaviour of the public also influence it and can impact positively and negatively. In
addition to thaws, the big festival events allow and individual to interact with each other and
helps in understanding the behaviour and different culture of the people living in the society.
Furthermore, the media plays the most important role in increasing the awareness about the event
in the market place (Goyal, 2021). Along with this, the community event can impact widely it
can include the pride in the society. The another role of society in the event is that it helps the
individual to enhance their knowledge. Such as the community can host the event related to the
job, physical implication. As it will contruut6e in increasing the visitor in the country as well as
increase the economy.
Describing the factors influencing the development of events
Event management is very hard to manage as it required planning, organizing and
implementing the resources correctly. There are various types of event such as global and
international and furthered it is diversified on the basis of size likewise small or large (Jüpner,
2018). It has been found that promoting the vents required huge budget and that can be