Diversity and Impact of Global Events

Global Events

Contents
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
P1 Examine the diversity of the global events industry, including its structure and organization
and the role of different types of events in society......................................................................3
P2 Explain the factors that have influenced the development of the events industry globally....4
LO 3.................................................................................................................................................6
P4 Review management strategies used to support responsible event development for a range
of globalevents.............................................................................................................................7
LO 3.................................................................................................................................................8
P5 Positive and negative impact of macro environment on global event industry that influence
decision-making and organisational behaviour............................................................................8
P6 SWOT analysis.....................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Global events industry is the industry where the events are organized at a global level.
Examples of theses global events can be Olympics, world cups, FIFA and so forth. In these
events there is participation from throughout the world. The event is organized at a huge scale
and to organize this there is a need for huge investors to invest in the event, high marketing
which educates the whole world about the event and of course the audience. The global event
requires huge investments, large scale of marketing, mass audience, investors who can invest or
sponsor the event and a lot of planning to execute it(Diffenbaughand et., al. 2017). For reference
purpose this report has includes an example of some events such as Formula 1 and Tour de
France.
This report talks about the types and sizes of events are there, the impact of global events
into the environment. The report also includes the diversity of global events and the factors
which influence them. The report undertakes the influence of macro environment upon global
events and how they can influence the decision making and organizational behavior. At the last
this report includes the criteria which are necessary for effective planning of a specific event.
LO 1
P1 Examine the diversity of the global events industry, including its structure and organization
and the role of different types of events in society.
To get these global events successful, society plays a very important role because they
are the one who buy the tickets and provide money to the organizers. The success or the failure
of an event depends upon the sales of tickets and the tickets only get on sales when the
organizers educates the people about the event, what that event is for and what is the attraction
point of that event. There are many events for which the people are crazy about for example any
band concert, FIFA, Asian games, Olympics and so forth. People from different places come to
attend such events because they have different craze for this. The diversity of global business
depends upon the size, form and content of the event, these have discussed below:
According to size: Every event is held on various sizes. Some are held at very small scale such
as event for a community or a particular society. Some are held at medium scale for example
event held for a city or for a particular region and there is some event which are held globally for
example Formula 1, FIFA, cricket world up and the like. The size of event gives the assumption
upon the investment, audience involves, level of marketing and so on. The size of the events is of
different types and they are:
Local or community events: There are many events which are held within an area for a
particular community or locality. The purpose of such events is get together or to celebrate the
festivals(George and Ray, 2017). The amount in such events is sponsor by the people living in that

area. These events help the people to communicate with each other, have gala time and enjoy.
Events are these are open for all and it does not discriminate the people on any basis.
Mega events: These events are organized at a huge level, say globally. These are short
term events but with longer period of profits. Such as music concert of Beyonce which held at
different places is a short term event but the profits which the organizers gets from these events
are so huge that it works for them at longer period of time. Holding such events requires huge
investment and sponsors to hold these events.
According to the form or content
Sports events: These events are to hold the sports competition or events. Here the
competition of sports is between different countries. The players or participants from different
countries come to the host country, where this sport event is held, and then they compete with
each other. There are many global sports events some of which includes FIFA, World up,
Olympics, Asian games and so on. In hold such mega events, government of the country sponsor
the event and every country tries its best to hold the event in a spectacular way.
Business events: This event is organized with minimum of 15 people. Here the event is
totally held for business purpose or for business man. Here the awards are given to the people for
their best performance and good work in the company. The main purpose is to build the
relationship and bring them together(Gumsley and et. al., 2017). Events such as Forbes awards or
magazines area event in which the best entrepreneur is awarded for their success.
Structure and components of event industry
Event management companies: In this type of event, the events are hold according to the
customer’s demand and choice. All the arrangements are made by the consultation of customers
or the party for which the event manager is working. The example of these event management
companies can be weddings, social events, business parties and the like.
Venues: Venue refers to the place where the event is being organized. The venue is
decided according to the size and nature of the event. If the event is for large number of people
then huge venue is required for holding that event. But whereas the number of people or
audiences is very few then the area for the venue will be accordingly to audience.
Role plays by these events in society
Building relation and network: All the events tires to bring the people of different
background and cultures together. All these people unite for an event. Here the people build
networks through these events which benefit them. Events like formula 1 and France de Tour
collects a huge crowd and people from different cities and countries came to attend it. These
events bring the people together irrespective to their background, age, gender, caste, background
and so on.