Analyzing the Global Event Industry and its Impacts

GLOBAL EVENTS

Table of Contents
INTRODUCTION...........................................................................................................................3
PART (A).........................................................................................................................................3
TASK 1............................................................................................................................................3
P1 Analyse the global event industry which includes structure, company, and role of various
kind of events within society.......................................................................................................3
P2 Explain factors which influence the development and growth of event industry globally....5
TASK 2............................................................................................................................................5
P3 Assess the values impacts and legacy of global events........................................................5
P4 different strategies used to measure the impacts which is responsible for development of
event............................................................................................................................................7
PART B (Covered in PPT)..............................................................................................................8
TASK 3............................................................................................................................................8
P5 Analyse the positive and negative impacts in relation to macro environment of global
events...........................................................................................................................................8
TASK 4............................................................................................................................................9
P6 Perform a SWOT analysis for a specific event to determine and analyse the criteria
necessary for successful planning of events................................................................................9
CONCLUSION .............................................................................................................................11
REFERENCE.................................................................................................................................12

INTRODUCTION
Events refers to gathering of people at one place in large scale and global event industry
means those organisation which conducts event at international levels. It is very diversified
industry that conducts various events such as formal parties, business events, socio culture
events, sports events and many other events in order to promote or attract people for their
service. In which global events are organises at international levels in order to under different
culture and behaviour of audience. The organisation in this industry varies from size of event to
resources (Gruneau and Compton, 2017). The current report is based on London ExCel
exhibition centre which is organised at international scale. For achieving success they organise a
Olympic event in 2012. This report will discuss about PESTLE and SWOT analysis in order to
analyse the internal and external forces that affects the function of events. Along with this,
discussion about types of events is also included.
PART (A)
TASK 1
P1 Analyse the global event industry which includes structure, company, and role of various kind
of events within society
For event industry, society plays vital role for the achievement of success and growth in
competitive market for this event manger need to focus on society. In context of London Excel
exhibition centre which offers certain platforms in order to increase the profitability of event
company by conducting several events such as fashion show, conferences, arts festival, music
concerts , sports events and so on. Diversity refers to variety of culture, language, economies,
beliefs, religion etc. which is maintained by an organisation in order to grab huge number of
people towards their product or service (Schwab, Berchtold and Goris, 2016). Global event
industry is diversified on the basis of size, form or content which is discussed below:
According to form / content:
Sports events : It includes all activities related to sports such as Olympics, athletics and
many others which needed a specific skill and physical strength in order to carry out all these
events some rules and regulation is made by the government which need to be followed by
organiser of events for gaining competitive advantage.

Business events: It refers to those activities which are related with product or services of
business. It is carry out with the minimum 15 peoples who posses interest in business activities.
Aim behind conducting this is to build relationship with peoples and bring them together at one
place as well as promoting about product at marketplace (Pourreza, Mosadeghrad and Parvizi-
Shad, 2020). It includes seminars, business meeting, conferences etc.
According to size:
Mega events: These kinds of events are conducted with the aim of earning profit for
longer period. These events are organises at national and international levels in order to motivate
people regards business. In order to carry out these kind of event, the organiser needs huge
amount of fund this will be collected with the help of investors. The aim of conducting these
events is to aids business unit for maintaining their position at marketplace.
Local events: These events are organised to collect community people at public area.
These are open for every one in which not discrimination will be take place on basis of gender,
age race etc. the aim of this event is to motivates community people to take part in activities
which is organised at national levels as well as to generate more revenue for the economy growth
of nation.
Structure and component of event industry:
Event management companies: It involves those firms who conducts several events and
indulged them to run smoothly these events as per the demands of consumers. In which various
kinds of events are organised by the organiser on the basis of size, or form. Social events,
business events and cultural events are the examples of management companies.
Venue: This refers to location or area where events is conducted. It is the key element of
any event as the success and growth totally depends on it. Hence it is the duty of organiser to
identify various place which attracts numerous people as well as to organise events according to
the demands of peoples for getting success in events (Grundke and Tuchscherer, 2019).
Event industry: It includes wide range of companies for this it considered as a complex
industry. All companies that comes under this industry will helps country to improve economy of
nation. Owners of these company will facilitates various function such as promotion, production,
fun activities and so many. All these function or activities will help company to engage people
towards events in order to satisfy them so that the aim of conducting events will be fulfilled.