Diversity and Impact of Global Events

Title: Global Events

Table of Contents
INTRODUCTION...........................................................................................................................3
PART A...........................................................................................................................................3
TASK 1............................................................................................................................................3
P1 Explain the diversity of the global events industry, involving its structure and organization
and the role of various kinds of events in society........................................................................3
P2 Describe the factors that impose direct impact on improvement of the events industry
globally.........................................................................................................................................5
TASK 2............................................................................................................................................5
P3 Evaluate the value, impacts and legacy of a range of global events on the environment in
which they operate.......................................................................................................................5
P4 Review management tactics adopted by support responsible event development for a range
of global events............................................................................................................................7
PART B...........................................................................................................................................8
TASK 3............................................................................................................................................8
P5 Determine the positive and negative impacts the macro environment has on the global
events industry and their influence on decision-making and organizational behavior, supported
by specific examples....................................................................................................................8
Covered in PPT............................................................................................................................8
P6 Conduct a SWOT analysis for a specific event to examine and assess the criteria essential
for the successful planning of events...........................................................................................8
Covered in PPT............................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCE................................................................................................................................10

INTRODUCTION
Global event signifies physical phenomenal that take place for short time period in order
to reach at global level. This kind of event depends upon the investment made by public that
imposes direct impact on population by improving positive atmosphere. In currents time, it has
been analyzed that global event is segmented on the basis of revenue source, age group and
many more. In addition to this, there are different sub sections of this kind of industry which
include exhibition, sports, and seminars and so on. This assignment will determine the diversity
related to global events. Also the focus is on values impacts Legacy in context of global event
and also this report will cover favorable and adverse effect on macro environment during
particular phase of time period (Arnegger and Herz, 2016).
PART A
TASK 1
P1 Explain the diversity of the global events industry, involving its structure and organization
and the role of various kinds of events in society
In sector of global event, it has been analyzed that there are various kinds of events such
as sports events as well as community events and many more. The explanation of event that is
going to be mentioned below:
Local community events local events is considered as gathering of an individual person
in public property which is approx 50 or above 50 individual person who take participation for
particular or specific reason. Demonstrations and Parades are considered as the important
example of this event.
Hall mark event it is considered as an important event that help in analyzing sports and
assists in increasing the awareness. In addition to this, it has been analyzed that event is
conducted for a short time period and also focuses on increasing awareness related to tourism
destination (Benier, 2016).

Sports event considered as an event that is conducted by using machines, people as well
as animal. There are various kind of activities performed such as contest, competition, game that
increases competition level during particular phase of time period.
Mega event it has been analyzed that mega events are determined as an event in which
approx above 1 million visitors involve and approx 500 million dollar is spent as expenditure.
The cultural Olympiad is determined as a good example of Mega events (Wang and Lin, 2018).
Structure of event industry:
There are various kinds of events which are conducted by various organizations,
government and many more. There are various kinds of organization who conduct event in an
appropriate manner. In addition to this, there are different kind of event which is run by specific
team and large event company in which structure is followed by various forms such as Matrix,
functional and many more. In addition to this, there are various corporate event which is
conducted by in-house team of event in which the structure may change depend upon situation
and on timely basis.
Supplier of event industry suppliers such as lightning, entertainment sound
manufacturing and so on. There are various important supplier network is considered as a main
part of industry.
Venue: venue management is considered as an event in which the management or
administration related to different component emphasize on various parts of venue of marketing.
There are various venues involve libraries, Universities and many more (Cohen, 2016).
Industry Association it has been analyzed that rising event sector is regularly
formulating association of professional in which there are different types of element that provide
assistance to event company for satisfying the need or want of customer in an effective manner.
Role of events in society:
 The main role in mindset of public event is considered as a significant event or
community event that is conducted on specific interest in respect of event.