Diversity and Impact of Global Events Industry

Global Events

Table of Contents
INTRODUCTION ...............................................................................................................................3
TASK 1 ................................................................................................................................................3
P1 Analyse diversity of global events industry, including its structure and organisation and the
role of different types of events in society.......................................................................................3
P2 Briefly discuss elements that have influenced development of events industry globally.........5
TASK 2.................................................................................................................................................6
P3 Evaluate value, impacts and legacy of a range of global events on the environment in which
they operate......................................................................................................................................6
P4 Review management strategies used to support responsible event development for a range of
global events....................................................................................................................................7
PART B- (PPT).....................................................................................................................................8
P5 Determine positive/ negative impacts macro environment has on global events industry &
their influence on decision-making, organisational behaviour, unpin by specific examples..........8
influence on decision-making, organisational behaviour................................................................9
P6 Conduct a SWOT analysis for a specific event to examine and assess the criteria essential for
the successful planning of events...................................................................................................10
REFERENCES...................................................................................................................................13
Books & Journal:...........................................................................................................................13

INTRODUCTION
Events are most crucial for both society and economy because they improve the
experience with public. Events are defined as scheduled or unscheduled thing, place or something
which is required to be occurred (Patil, 2017). Global events are those which occur at international
level with aim of reaching to customers at wider scale. This report focuses on London Excel
Exhibition Centre as they hosts many international events. Main purpose of this report is to
understand the impact of global event in a environment. This report comprises of two tasks in
which h task A comprises of diversity of global events industry, factors affecting events industry
globally, legacy of global events, management strategies then in task B it includes positive /
negative aspects impact the global environment on global events and SWOT analysis.
TASK 1
P1 Analyse diversity of global events industry, including its structure and organisation and the role
of different types of events in society
The event industry in UK and globally is being considered as powerhouse which generates
high level of income and profit at higher scale (Vodenska, 2020). Diversity in event industry
especially at global level is enlarging with new categorised events. It has become important for
industry to be aware about different types of event so that it is easy to make decisions within a
business environment properly.

The diversity of event is categorised can be classified into form, size or content. The above
picture shows the events used by business sector in U.K. At different locations. So, basically event
size are classified relying on their size, scope etc. Most of the categories are mega, major, hall mark
events / local community. The above displayed picture states that events are being carried out on
basis of location of region. It depicts that UK most locations are used for events with different
purpose.
Local community- These are those in which society hosts parties, social meetings,
festivals, for fun, entertaining etc. Such type of events develop a strong relationship between each
other which improves environment for living. These local communities carry out these events in
proper &b such a way that they are able to establish a positive relations in-between a people.
(Marjani, 2019).
Major events- These are being considered as bug events as because they are hosted at
larger scale such as London hosts the biggest Chinese New Year Celebrations outside Asia every
year with numerous of people taking part in event.
Hall mark- In these, they are different from others because events are being recognized by
ethos or spirit of town as people recognize them. Awareness of such events enhances their
popularity in amongst people. For example- The Edinburgh International Festival in Scotland.
Mega Events- They those which carried out at mega level with global context. For
example- Fifa World Cup . Their main aim is to attract major attractions, tourists, to the event so
that profit or benefit is gained.
Structure of industry
The structure of industry has has been dynamic because earlier events were hosted by
individually but now they are hosted by events companies, or bodies/ trustees of other enterprises.
Moreover, these are also carried out by large team of an entity such as BBC Good Food Shows
organized by BBC Hay market (Mochol, 2020).
Suppliers
This has been examined that development as well as growth of suppliers in this industry is
being enlarging because of high demands of resources. Also, such vendors might work in several
stages of such events such as stage, production department, lighting and sounds etc.
Venues
These are part of event management as they help in arranging place, or time of event.
Venues management are defined process of arranging and managing services of events properly. For