Diversity and Development of Global Events Industry

Table of Contents
INTRODUCTION................................................................................................................................3
PART A.................................................................................................................................................4
TASK 1 ................................................................................................................................................4
P1 Discuss the diversity of global events industry, with its structure/organisation & role of
various types of events in society 4
P2Explain elements that have affected the development of events industry internationally 5
TASK 2.................................................................................................................................................6
P3 Evaluate value, impacts and legacy of a range of global events on the environment in which
they operate......................................................................................................................................6
P4 Provide management strategies adopted to unpin responsible event development for a range
of global events................................................................................................................................7
PART B (Covered in PPT)....................................................................................................................8
TASK 3.................................................................................................................................................8
P5 Briefly describe positive/negative effects macro environment has on global event industry . .8
P6 Conduct a SWOT analysis for a specific event to examine and assess the criteria essential for
the successful planning of events...................................................................................................10
criteria needed for successful planning of events..........................................................................10
CONCLUSION...................................................................................................................................11
REFERENCES 12
Books & Journal:...........................................................................................................................12

INTRODUCTION
Globally, events are organised and conducted for different purpose and goals. Events are
defined as the gathering of something that occurred at scheduled time & place. These may be
occurred at both national and international level depending upon facilitator needs or requirements.
With the changing period of time, happening & event industry has changed at wider scale (Ham,
2018). The main purpose of this report is to understand how global events affect the sectors in
different regions. So, this report focuses on the London Exhibition Centre, which is the convention
centre headquartered in East London. IT is acquired by Abu Dhabi National Exhibitions Company.
This report is divided into tasks which part A and part B. Part A includes the diversity of global
events, components affecting the growth of the industry, value, legacy & effects of a range of
global events, management tactics and in part B it involves presentation in which positive/negative
effects of the macro environment and SWOT analysis.
PART A
TASK 1
Discuss the diversity of global events industry, with its structure/organisation & role of various
types of events in society
In the U.K, the country has a stable level of economy & it gives rise to much other business sectors
at a wider scale. In this competitive era, much new business sector has taken place, which gives rise
to more new businesses globally. The diversity of the event industry has been changing & changed
at a broader scale. There many several types of events which are being classified into different
categories. The classification is often categorised on the basis of size, scope, structure etc. So,
different types of events are present, which are mega, hallmark, local community and many more.
30% of the market sector is covered with the events industry in the U.K. This is also stated that
most of the locations are used for organising events in the country. Thus, further classification is
described below:
Mega events- They refer to those type in which events are organised or conducted at an

international level. The main aim of these is to generate more and more income with a wider scope.
For example- Fifa World cup which occurs in the global context. Also, they are responsible for
enhancing the tourism industry as these attract more tourists, oversight etc. (Wiener, 2019).
Hall mark- They are those who have to occur in culture or at major places. These are
mostly carried out with a short period of time to fulfil objectives. Their objective is to create
awareness, enhance tourism eyesight & attractions at a broader scale. Mostly they are being
recognised by sport or culture.
Local community- They are those who occur for specific purpose or occasions, in which
limited guests, tourists or people are involved. These are organised at a limited scale stage but with
a particular purpose. For example- parades, ceremony etc. are to be considered in this category.
Moreover, they are basically carried out on facilitator property or place.
Structure of the event industry
A structure reflects the formation or process through which industry carry out their major
activities, planning and many more. The formation/ structure has been changed with of event sector
as they widen their activities. In present situations, events are hosted outsourcing parties,
association bodies. For example- BBC Good Food Shows were hosted by BBC Hays Market (Olk,
2020). With this changed structure, it has become a major income source for many other
individuals. So, the structure is mentioned as follows:
Vendors
In the event industry, the structure of the event has changed and now vendors being considered an
important part. This is because they are responsible for arranging raw materials, information, ideas,
etc. Furthermore, they too work in such events with different types of departments like sounds &
lights, worker management and many more.
Venues
They refer happening of an event in a specific place, region or country. It is an essential structural
element because venues management are responsible for managing all activities of a particular
event. Without them, it is not possible to decide where to a host an event (Ehrenstein, 2019).
Industry associations
Industry association refers to those type of bodies which work with events industries. All major
decisions are made by them & strategies are implemented accordingly. These associations are
viewed as the backbone of an event. Such as ESAE is an association which is known as the
European Society of Associations Executives.

Roles and responsibility of events
In this competitive market, roles, as well as the responsibility of events, has been increased at a
larger level. Therefore, there are several types of roles which are discussed below:
 Role & responsibility for event management varies from industry to industry. Like in mega-
events main role is to act as a source of income & responsibility is to manage tourist
attractions in the most efficient manner.
 Another example like local community events role is to gather all people in local society to
develop relationships and responsibility is to complete manage people properly.
It is examined that the diversity of global event is larger because these are being operated at
international aspects. Therefore, the roles of several kinds of events are described briefly.
Explain elements that have affected the development of the events industry internationally
The development of this industry is increasing at a broader level. At the global level, this industry
is affected by many types of factors because of competition, employee, etc. There are different
types of components which affect this industry & those are explained below:
 Social media- Events are carried out globally, and with many new small/ medium-sized
event-based businesses, it affects the market sector. Due to the rise of competition, the
development of this sector has affected a broader area. Social media has stepped into the
market & it is many companies using social media to enhance their brand recognition. Also,
the use of social tools like Facebook, E-commerce websites such as Amazon and promotion/
advertising via internet applications has developed growth of event industry (Borscheva,
2020).
 Tourism industry- This factor has also impacted upon the development of the sector at the
intentional level. In relation to tourism area, with changing minds of tourists, people are
changeable & that leads to impacting structure events business and makes it difficult for
them to make a proper strategy. This negatively affects their both growth as well as
development. The changing environment of tourism sector leads to impacting on events
globally.
 Jobs/ employment- With this ongoing situation of pandemic COVID 19, the rate of
unemployment is increasing at a rapid scale. It is affecting upon event industry as people
are making a shift from one job to another (Pukala, 2019). It impacts the development of this
sector because skilled employees are moving unskilled people are hired by the event
industry to get their work done. Thus, it too negatively affects their working structure in the