Diversity in Global Events Industry

Global Events

Table of Contents
INTRODUCTION...........................................................................................................................4
LO1..................................................................................................................................................4
P1 Diversity in global events industry, structure and organization and the role of different
types of events in society............................................................................................................4
P2 Factors influencing the development of the events industry globally...................................6
LO2..................................................................................................................................................7
P3 Value impact and legacy of range of global events on environment.....................................7
P4 Management strategies used for responsible event development..........................................8
LO3..................................................................................................................................................9
P5 Positive and negative environment on event industry and the influence on decision-making
.....................................................................................................................................................9
LO4................................................................................................................................................12
P6 Swot analysis for successful event planning........................................................................12
CONCLUSION..............................................................................................................................14
REFERENCE.................................................................................................................................15

INTRODUCTION
Global events are the events which used to happen at large scale and involves large
amount of investment in which live events are shown. Multidisciplinary team is made in the
global event which professional and dedicated towards the work. There standard is of
international level. The company selected for the study is the London's Excel Exhibition centre
which is planning for global events all over the world. The study is conducted in order to find out
the diversity in the events along with the structure as well as roles of different events. Factors
influencing development of industry of the events globally. Various impacts of the global
environment are discussed. Strategies used for development of range of the global event is
discussed in which two strategies are taken. PESTLE as well SWOT analysis is discussed in
which the positive as well as negative factors influencing the analysis are discussed in detail.
LO1
P1 Diversity in global events industry, structure and organization and the role of different types
of events in society
Global events have wide range of diversity as global events happens on a large scale which
welcomes different community and group of different diverse culture. There are people invited
form every corner of the world which welcomes a wider range of diversity and culture which
brings about a change in a global diversity and combines to bring a varied culture.
Types of events are:
Community events-
These events are which the size of the people is low these are the events which welcomes
a defined community these are defined with the aim to increase the awareness within the
community and the stricken sector of the community and these events are narrowed by the
limited community members . These events can take place either on a public or private property.
Community events are usually planned, parades or parties which are stricken to one section.
These are planned to work towards one particular issue or event(Arrobbio and et.al., 2016).
Major events-

These are the events which are bigger in size and have a larger audience. These events
usually happen at public places like concert halls and grounds which targets larger audience.
These events are carried out to target a particular class of people these can be a festival
happening at a city or a music concert which attracts a segment of the society. This is carried out
irrespective of caste and society.
Hallmark events-
Hallmark events are the events of various culture, sporting etc. which takes place at a
particular level these can be like and inter-collage competitions or a set of the national events.
These events takes place at a regular or temporary basis there are a set of authority which
governs these events(Calberto and et.al., 2016).
Mega events-
these are the events which gathers a large number audience and media which are aware
and spread the event this can be either a global event like a world cup in particular sport or a
community events which gather a large sum of people towards it. These are massive events in
which a particular country hosts the event with global event organisers. These events are huge
and very popular. Example- FIFA world cup, Olympic event etc.
Cultural event-
Cultural events are the events which focuses on one particular culture and diversity.
These focuses on one culture and are build towards the aim of making an awareness of one
culture and group. There are many events which are supported by many sub- governing bodies
and are built with the aim to develop an awareness in the community which aims to growth of
the community.
Business events-
business events are the events that are stricken to particular group of people. These are
restricted events which are made to evaluate the group of people which are related to a particular
segment of the society(Cohen and et.al., 2018). These are managed to create and awareness of a
particular segment. These are made to aware the people and for awareness of the people.
Audience are generally the people of the business groups like workers, managers, co-owners and
business partners.
Sports and music festivals-