Global Events: Evaluation of Diversity, Factors Influencing Development, and Management Strategies

GLOBAL EVENTS
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Table of Contents
INTRODUCTION...........................................................................................................................3
Evaluation of the diversity of global events industry, its structure and organisation along with
the role of different types of events........................................................................................3
P2 Factors that have influenced the development of the event industry at a global level......5
Evaluation related to different factors affecting structure organisation and development of
global events...........................................................................................................................6
Using the critical evaluation of techniques which show the key factors that have determine
and shaped the events industry and the role they play in society...........................................6
Evaluation of value, impacts and legacy of a range of global events along with environment
in which they are operating....................................................................................................7
Reviewing management strategies that are used to support global events development.......8
Evaluating management strategies in the events industry along with ways to develop them
globally...................................................................................................................................9
Assessing impacts of global events and strategies to support responsible events development
now and into the future...........................................................................................................9
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................11
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INTRODUCTION
Global events refers to those event which is held for limited period time under which the
reach of the event are global. Global events is related to those events under which the presence of
countries are more no single. The main aim of these type of events is that it requires to grab the
attraction of different types of people for promotion of tourism and other aspect of country.
There are large number of global events are held in market and examples of them are Olympics,
ICC cricket tournaments and many more. These events are held in world for promotion of
different types of sports activities which ultimately promotes the tourism and culture of the host
country. The present report is based on global event names Summer Olympic London 2012 for
promotion of sports. There are large number of sports activities are involved in this events under
which the players from all over the world represents their country. The present event creates
large number of opportunities not only for the host country but also for the other countries. The
report evaluates the diversity of the market industry at a global level and explains the factors that
have influenced the overall development of the events industry. Management strategies that are
used to support event development are also reviewed with an explanation of the positive and
negative impacts of the macro environment on the global event industry.
MAIN BODY
Evaluation of the diversity of global events industry, its structure and organisation along with the
role of different types of events
The aspect of diversity plays important role under success of global events because of
involvement of multiple nations. There are different types of players and spectators are involved
under these events which increases importance of diversity. The diversity aspect of these events
are helpful for making events more effective and provide maximum returns (Akhtar, 2020).
A) Contribution of events towards economy
The contribution of the global events for development and promotion of economy are very wide
because it provides many benefits to different factors of economy. There are different types of
income sources are developed by these events which becomes effective for economic
development. The biggest source of income comes from spectators because of their huge
involvement. The preference of public are increased by huge number which becomes positive for
revenue generation. It is analysed from many studies that it the global event industry of UK are
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very high which provide huge amount of employment in market and the preference of customers
are also increases (Apaydın and Ocakoğlu, 2020).
The best contribution of global events for economy deals with the tourism aspect of
organisation under which huge hike in tourist are reflected in market. At the time of summer
Olympics, the players of many countries takes parts and the citizens of their nation comes to join
them. The number of tourists visited in country are increased by huge number which becomes
positive for revenue generations for both small and big size business.
B) Different types of events with example
The nation which host the global event spend huge amount of funds under the
development of activities of global events for attraction of large number of peoples. There are
different types of events are present which is differentiated on basis of venue, size, budget and
the brief discussion related to the same are given below:
By size
 Mega events – It is related to those event which targets different types of international
markets. There are different types of mega events are present such Olympic Games,
World Cup under which the different types of nations taking part. The media coverage of
these type of events are very high due to their high preference and media involvements.
The telecast of these type of events are made worldwide which generates huge revenue.
 Regional events – It is generally refers to those events under which the aim of organisers
is the promotion of tourism for any particular region. The common examples of these
events are different types of Music events which is held once in year. Dubai Shopping
Festival, Tomato Festival are the regional events which is held for attraction of people
towards tourism (Bauer, Rooney and Lepland, 2020).
 Major events – The aim of these type of events is the attraction of local peoples for
generation of revenue. The examples for the same are Lantern Festivals Chinese New
Year Dragon Boat races
By content
 Charitable events – It refers to those events which is held for purpose of different types
of charity and support for generating the income for donations. There are different types
of natural disasters are held due to which funds are collected for cause are came under
this project.
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