Global Events: Diversity, Factors, Management Strategies and Impacts

This report provides an in-depth analysis of the global events industry, including its diversity, structure, and organization. It examines the factors that have influenced the development of the events industry on both local and global levels, and the management strategies used to support responsible event development. The report evaluates the value, impacts, and legacy of a range of global events, including their impact on the environment. The report also focuses on the ICC World Cup 2019, hosted in England, to provide a more precise understanding of the global event industry.

GLOBAL EVENTS

Table of Contents
GLOBAL EVENTS..............................................................................................................................1
INTRODUCTION ...............................................................................................................................3
MAIN BODY.......................................................................................................................................3
Examine the diversity of the global events industry, including its structure and how it is
organised, together with the place of different types of events within our society.........................3
Explain the factors that have influenced the development of the events industry on both a local
and global level, contrasting these two extremes............................................................................6
Undertake an evaluation of the key factors that have influenced the development, structure and
organisation of the events industry and the role of different events within our society..................7
Using critical evaluation techniques, show the key factors that have influenced and shaped the
events industry and the role they play in society.............................................................................8
Review management strategies used to support responsible event development, across a range of
global events....................................................................................................................................9
Critically evaluate the specific management strategies used within the events industry to deliver
responsible events and how these have recently developed; show these across a range of actual
global events..................................................................................................................................11
Critically assess the impact that global events have on different levels of the environment;
evaluate the strategies used by the industry to support responsible event development now and
into the future.................................................................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Events can be defined as the social and non- social gatherings of people for the purpose of
marketing, launch of new product, celebration or any social cause. Though there are multiple kinds
of events held around the globe in the form of local events like music concerts, national events like
nation games or global events like FIFA, ICC world cup etc. Global event industry has experienced
boom in last several years as people around the globe wants to celebrate and experience global
culture through involvement in global events. Further in this report to briefly understand the global
event industry, detail analysis mentioning insightful knowledge of event industry has been
presented with significant assessment of global event structure, organisation and factors that
influence the event development at multiple level. Furthermore, the management strategies used in
conducting and delivering responsible events has been documented in the report. The entire report
assessment has been conducted in context to ICC world cup -2019 , hosted in England with
participation of 10 teams of different nation has been taken into consideration to understand the
global event industry more precisely.
MAIN BODY
Examine the diversity of the global events industry, including its structure and how it is organised,
together with the place of different types of events within our society
The global events industry comprises of multiple kind of events that differs in size, purpose
or geographical location which are conducted worldwide in different countries to achieve their
purpose. Such events are categorised as follows -
 Mega Events
Mega events are those events that contributes in creating significant and huge widespread
benefits for the country in which the events are hosted. Mega events attract international and
national attendees at higher level which contributes in huge spectating as well as participating
capacity in the event. Mega events are the most demanded events as people are always willing to
learn and gain knowledge of the multiple practices happening in the event. Though, conducting or
hosting such mega events cost huge financial investments but in return such events generate higher
revenues for the host along with upliftment of social causes. For instance – Mega events includes,
International sports events like ICC world cup, NBA , FIFA etc. Mega events require large spaces to
appropriately conduct the events at such large scale (Aicher, Newland and Paule-Koba, 2019).

Structure of Mega Events
Mega events are conducted by consideration of several factors that includes higher visitor
attractiveness, global media attraction, huge sponsors investments, and transformative cost. To
conduct Mega events multiple government bodies, event authorities and private event organisers
work together to arrange successful event. The efficient event structure have specified teams and
individuals assigned with particular responsibilities to effectively coordinate and conduct such
mega events.
How the event is organised
Mega events are the contribution of multiple bodies involved in successful conduction of
such events. Central event organising bodies, state departments, respective boards and committees
and event organisers engages in implementing activities and practices to organise such mega events.
Mega events are organised and hosted by a particular host or country at specific time interval in
order to bring participants and spectators from all around the globe.
Place of event in society
Mega events contributes in the overall development of the society on the basis of economic,
social, political and other societal factors. Success of Mega events aids in building prominent
goodwill of the host nation among other countries.
 Major events
Major event requires at least count of 500 forecast participants to get involved in the
organised event. Such events involves spectators and participants from both international and
domestic geographies. A significant media attention and coverage is required to promote the events
in the society. In order to provide higher cultural, social, economic benefits to the society such
major events play prominent role in upliftment of the same. Examples of such events includes –
Junior pin pong championship, Winter Olympics, Athletic carnivals etc. (Almomani and Salama,
2021)
Structure of Major events
Major events are structured according to the set of practices and activities to be conducted
during the events. To conduct major events organizers hires external event management bodies or
create in house teams to efficiently conduct the event. Major events mainly consists of participative
activities in terms of sports games, cultural competitions or international debates etc. Some
examples of major events are – Singapore Grand Prix, Moto GP – Spain etc.

How Major events are organised
The aim of major event is to generate maximum revenue and provide higher return on
investment to the conducting bodies and stakeholders of the event. To conduct such events
participative countries are invited to take part in the activities of the event. The entire events
operations are carried by events federation of the host country.
Place of event in the society
Major events aids in bringing participative approach among participants from different
countries with multiple backgrounds and culture. It creates diversity in global society and promotes
cultural awareness by uniting public from multiple nations as one race. Such major events aids in
overall societal development as to conduct such events development of infrastructure and venues
eventually leads in improvisation of economic development of the society.
 Hallmark events
Hallmark events are based on creating and expanding cultural exposure of the host country.
Such events are conducted in order to advertise and promote the cultural richness of the hosting
region or country. Such events attract visitors fro outside who wants to experience and learn new
culture and values of a particular geographical location. Conducting Hallmark events aids hosting
country or region in attracting and promoting tourism at their respective location. For Instance –
Dragon carnival in China, Rio de Janeiro – Cultural carnival and La Tomatina of Spain are some
events organised on annual basis to promote cultural awareness of respective countries
(Anastasovski and Dimovski, 2022).
Structure of Hallmark event
Hallmark events are controlled by state bodies or cultural department of government of
respective region or country. Hall mark events are considered as non profit events conducted to
promote traditions and practices of the host country. So multiple state owned cultural bodies
members are considered and delegated with responsibilities to conduct the event as per the norms
and regulations prescribed by the state cultural department of the host country.
How the Event is organised
Such hallmark events are organised at specific time-period in each year enabling external
spectators and participants of multiple nation to arrive at particular location on particular event
days. As hallmark events are emphasised in promoting culture and attract tourism for the host

country or region respective public event management bodies handles the organisation of such
events.
Place of event in Society -
Hallmark events helps in generating revenues and promoting tourism of the host country or
region. As hallmark event are conducted in order to promote cultural richness among others. It
reflects the tradition of event hosting society among people of multiple regions. Also, people
experiencing such events try to implement cultural beliefs and traditions in their life style which
eventually helps in promotion and expansion of cultural rituals in multiple countries.
Explain the factors that have influenced the development of the events industry on both a local and
global level, contrasting these two extremes
There are several factors that impacts development of the Events industry on both local and
global level. Following are the factors briefly explaining the influence on Industry -
Factors influencing on local level
 Conveyance Facilities – Conducting events at local level aids in promoting culture and
traditions of the host regions but such events fails in attracting huge crowd and spectators
due to lack of efficient transportation facilities in the respective region. For instance-
Government and cultural bodies in order to promote traditions which are basically found in
suburban parts of the country conducts local events. But due to lack of transportation
facilities to such suburban areas causes massive prevention of conducting healthy events. On
the other hand good conveyance facilities within the hosting regions attract higher number
of participant and spectators aiding hosts in organising efficient events at local level.
 Weather Conditions of Respective host region – Climate and weather conditions of event
hosting country or region plays significant role in efficient organisation of event. For
example - Countries or region with moderate climate condition attract large crowd than
high humidity or countries with too high or too low weather temperature. On the other hand
extremely changing weather condition may cause disruption or postponement of the events
causing dissatisfaction among spectators and participants.
 Low Budget - As local events are majorly organised by civic bodies of respective region
where usually budget of conducting event is significantly low in order to conduct efficient
event. Some times low budget causes hindrance in use of advanced technological equipment
s that impacts negatively on the event. Also. Low budget causes poor arrangements for both

spectators and participants reducing the ability to participate in the event as per the
expectations of organising bodies (Arif and et, al., 2021).
Factors influencing at Global level
 Higher availability of sponsorship – The global event industry is booming and one of the
major factor behind the growth prospective of global events is the availability of sponsors
that aids financially in conducting global events. Multinational business organisations are
highly focused towards global events in providing financial aid to conduct events at global
level. In return business organisations promote their products and business activities by
advertising through multiple mediums during events. As large number of crowd is gathered
in such event's activities aiding business organisations as well as event organisers mutually.
 Increasing level of Income - In recent years people have experienced growth in income
level through out the globe moreover in developed nations. People are willing to spend
more in multi global sports, cultural and economical events in order to learn and experience
the cultural diversity of the world. The urge of higher spending have caused countries to
conduct global events at large scale. Also, it helps organising nations in generating higher
revenue and ultimately profits that aids in boosting economy of the hosting nation. Increase
in income of people has created rise in global events in sports cultural and socio economic
industries.
 Non Attendee engagement – Though sometimes it is not possible for everyone to
experience the events In person being physically present at the venue. To efficiently develop
the event industry globally, organisers should conduct hybrid events by providing respective
social media tools and platform enabling people to watch and enjoy the live experience
through such platforms. Though, sport event industry has adopted this hybrid model of
conducting and telecasting events but other cultural and political events are still in need of
complete hybrid event models to be implemented (Arnott and Mussett, 2022).
Undertake an evaluation of the key factors that have influenced the development, structure and
organisation of the events industry and the role of different events within our society
There are certain factors that have impacted the development, structure and organisation of
the event industry in the society. Such factors that can be considered are high use of social media
platforms, Impact of pandemic etc. various social media platforms have created interface allowing
people to watch and spectate the events without being physically present at the event venue. For
instance – platform like Hot star, star sport digital have provided spectators a feasible platform to
watch sports events in their mobile screen from anywhere around the world. This has impacted the

revenue generation by the venues as the ratio of spectators personally watching events has
decreased causing low revenue generation for the organisers eventually causing less development
of events industry (Arnott, 2020).
On the other hand, Covid pandemic has caused the entire event industry to hold its operation. Apart,
post pandemic events are conducted in bio bubbles trough out the world. Spectators are not allowed
to physically live experience the events. Though with certain norms people are allowed to
experience the events at venues but such impact has de-framed the entire structure of global event
industry.
Using critical evaluation techniques, show the key factors that have influenced and shaped the
events industry and the role they play in society
Certain factors have influenced and shaped the events industry as well as society. First and
foremost is Digital Promotion tools. Use of digital tools and media platforms have highly
influenced the event industry in reaching larger audience and participants around the globe. Such
digital promotion tools have aided global event industry in organising events at large scale and
enabling huge crowd to spectate the events. Also, it has become quite feasible for the individual to
book and buy tickets online for the respective events in advance. Also, event organisers are inclined
towards implementation of modern tools and techniques in making arrangements for the respective
events at global or local level. It help in cost reduction eventually leading in generation of higher
revenue and profits that can be used to advance the development of Event industry ultimately
benefiting society in social and economic development of the host country. Also, such techniques
and factors contributes in development of Global event industry enabling culture exchange among
multiple nations as such gatherings attracts people from across boarders.
Produce an evaluation that shows the value, impacts and legacy of a range of global events together
with the environment in which they operate
Global events are conducted at an interval of respective time period as it requires time and
financial investment at higher level. Global events attract participants and spectators from multiple
nations and requires arrangement of the same level in order to bring satisfaction among participants
and viewers. Every event conducting creates values for the society, impacts socio economic
environment and created legacy in its own manner. In context to world cup 2019 values, impact and

legacy been implicated by event has been discusses further -
Values – World cup 2019 was one of the most prominent and wide ranges global sports event held
in London. Multiple teams with different nations participated and played several games together
creating harmony among the respective countries along with efficient exchange of culture, ethics
and values by players of respective teams. Global events like world cup brings multiple values like
respect, equality, determination, inspiration, friendship etc. among participants and spectators of
multiple nations participating in the tournament or event. Global sports events like world cup has
played significant role in sharing of culture, traditions and ethics of nations among each other
bringing political harmony across boarders (Arnott, 2022).
Impact – Impact refers to the benefits been created for the upliftment of society through
organisation of an event. For Instance – ICC World cup 2019, conducted in London created
temporary employment helping labour class generation of the country. Apart, hosting and
conducting of such events generate higher revenues for the hosting countries aiding in enhancement
of economy of the country. Also, It leads in rise of hospitality industry as hosting country expect
large crowd from all over the globe giving significant rise in hotels occupancy resulting in booming
of tourism industry. Furthermore, when people from multiple nations interact at one place it brakes
pre occupied serotypes regarding people of other nations as interactions among people of respective
countries during events generate harmony among them.
Legacy- The legacy of conducting global event like World Cup 2019 is that it builds the host
country's image and creates positive goodwill of the country among other nations. Also, ICC world
cup has eventually addressed the motive of promoting and enhancing sports culture within the
country and rest of the world. Such events aids in creation of zeal among youths of the nation to
adopt sports as a profession that eventually aids in developing mental and physical traits of the
future generation of the respective nations. Also, global events enhance the knowledge of particular
event among the generations along with promoting cultural exchange experience (Backman, 2018).
Review management strategies used to support responsible event development, across a range of
global events
To conduct or organise an global event successfully, organisers and event management
bodies undertakes multiple strategies to responsibly organise an event. There are certain
management strategies being implemented by event organising bodies in order to efficiently host
and develop the event. These are mentioned as follows in context to ICC world cup 2019 -

 Strategic Security Management – This management strategy is used by hosting
organisations and event management bodies to efficiently implement the strategic security
tools and approaches to handle the security arrangements at event venues. Implementing
multiple security management strategies enables providing safer environment for
participants as well as spectators. For World Cup 2019, state organising committee and
England cricket board hired multiple security agencies enabling placement of security
personnels at multiple venues. Along with this, digital monitoring agencies with advanced
security tools are hired to install security measures all around the stadiums and venues in
order to create heavy security surveillance for the players and spectating crowd.
 Event Organisation management – To conduct global event as large as ICC world cup
2019, England cricket board and public organising committee develop proper roadmap in
order to delegate roles and responsibilities to each team and event management body to
efficiently perform their duties resulting in efficient organisation of cricket tournament.
Responsibilities are segregated on the basis of professional experience and relevant working
background. For Instance – a team of ground staff was hired in order to maintain ground and
pitches at the venues. For electricity management ECB hired professionals working in
power department of the country. Apart, Media and coverage teams were professionally
appointed for live global telecast of the event on respective schedules. Furthermore, hotels
and resort accommodations for teams of participating countries were booked in advance for
comfortable stays during the world cup event (Børve and Thøring, 2022).
 Waste management – World cup being a global event and in continuation for longer
duration created an urge for the organising committees and bodies to efficiently manage the
wastes at event venues in order to create sustainable development. Waste management
strategies and practices focus on environmental, social, and economic concerns enabling
organisers in implementing the strategies that lead in minimal or no environment
degradation. Efficient practices are used by ECB and event management teams by using
environment friendly products at their venues or stadiums. Practices and strategies such as
advanced technological tools to minimize noise pollution, use of water recycling and
conservation practices while watering the field surfaces and use of recyclable products at
stadiums venues in offering refreshment to the spectators.

Critically evaluate the specific management strategies used within the events industry to deliver
responsible events and how these have recently developed; show these across a range of
actual global events
To deliver responsible events, organising committees and bodies uses multiple strategies and
approaches in order to successfully coordinate the events. Organising committees and teams draw
roadmaps in advance mentioning several factors that needs to be implemented in order to
commence the event efficiently. Objectives and goals are set in advance in relation to the event.
Budget planning and financial arrangements to meet required monetary capital for events are
discussed with sponsors in order to generate sufficient funds. Individuals and teams involved in
arranging event plans the fixtures, venues and resources required for proper conduction of event. All
such approaches and practices contributed by organising bodies are considered as Event
organisation management. Other management strategy like resource management is used in
organising an event as every event uses multiple resources in the form of equipments, finance,
media, refreshments etc. conduct event activities. Efficient management of such resources are
handles by the designated responsible teams. Also, waste management is considered as significant
strategy to efficiently manage the wastes at venues to create sustainable development practice.
Minimal and optimum use of water resources at venue to prevent water wastage, recyclable
products in offering refreshments to spectators contributes in environmental friendly approaches
used by management. At ICC World cup 2019, water harvesting systems were installed to collect
and save water during watering of ground and pitches at venues. Online tickets instead of paper
tickets were made available to save paper and protect climate. On the other hand, Use of plastic
material was banned in and out of the venues and stadiums (Bustard and Kitchin, 2021).
Critically assess the impact that global events have on different levels of the environment; evaluate
the strategies used by the industry to support responsible event development now and into the
future
Conducting global events causes multiple impacts on environment in the form of hazardous
impact like excessive carbon emission for air travel and waste as international attendees come to
event to witness the event personally. According to reports, travellers to single location on account
of global event contributes to 70% to 90% increase in total carbon emission for respective country.
Also, wastes in the form of leftover edible items, excessive use of promotional pamphlets and
brochures contributes in higher carbon emissions, degrading the environment. With current and
future prospects several strategies like use of carbon calculator can turn out to be beneficial to
evaluate the level of carbon emission during event and respective measures can be implemented to
reduce the same. Apart, in terms of offering refreshments to the event attendees and spectators,

replacing dairy based and meat products from catering menu can aid in reducing emit ion of green
house gases as leftover dairy and meat based food contributes in higher Co2 emissions in the
environment of the host country (Cavagnaro and et, al., 2021).
CONCLUSION
It can be determined from the above report that global event industry is rapidly growing and
execution of proper management strategies in conducting global event plays a significant role. This
report reflect the events that are conducted worldwide briefly describing the structure, type and the
outcomes of conducting such events. For instance, In the report -ICC tournament of 2019 taken into
consideration reflects that each tournament impact the host country in both positive and negative
approaches. On one hand such event promote diversity, culture and ethics of the host nation on the
other hand it also impact the environment of the country in several ways. Though, measures
mentioned in the report could turn out to be efficient once applied in current and future prospect in
conducting and organising events.

REFERENCES
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