Diversity and Structure of Global Events: ICC Cricket World Cup 2003 Case Study

Global Events

TABLE OF CONTENTS
TABLE OF CONTENTS..............................................................................................................2
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Examining the diversity of global events with its structure and types of different events.........3
Explaining factors influenced development of local and global events......................................4
Evaluating value, impacts and legacy of global events...............................................................5
Evaluating key factors that influenced development and structure of organisation...................6
Critically evaluating factors that influenced event industry and the role of society...................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Event management is defined as application of the project management in order to create
and develop small or large scale corporate or personal occasions such as festivals, conferences
and ceremonies. This report is based on the case study of ICC Cricket World Cup held in the
year 2003. In every four years International cricket council host world cup event to honour the
best team in the world. This report will discuss the cricket world cup event in order to discuss the
different aspects related to the event management activity. Henceforth, report will emphasis over
the diversity of the global event industry. Structure of the industry will also be discussed in this
project. Different factors that create an impact over managing the event will also demonstrate in
this report. Strategic choices for ensuring the success of event will also be reviewed in this
project. Furthermore, micro and macro environment influences will also project over the event
management service. Success factors in respect to the event management practice would be
highlighted in the end of the report.
Examining the diversity of global events with its structure and types of different events
This is diversified in different sectors in terms of size, grouping events and content. Event
size categories according to the scale and size, the main events are mega occasion, local
community and hallmark events.
Mega events are proposed by Jago and Shaw in 1998, this is present according to impact
and size of occasion (Abd El-Karim, Mosa El Nawawy and Abdel-Alim, 2017). Local or
community events produces on festivals for local audience in order to proposed fun, social and
entertainment value, such events are Asian Mela-Waltham forest. Major events such as UK
sports and business events.
The organizational structure of event industry is categorized as suppliers, companies,
venue of events. It can be staged or hosted by company, that may have specified bodies like
Glastonbury Festival of contemporary Arts and Harrogate International festival.
Major events such as BBC good food organized by Haymarket exhibition with NEC
group. Management companies organize events by individuals or professional group on the
behalf of their clients. The Microsoft contracts an event manager to launch new product like
Windows 10 (Dobbin and Kalev, 2018). This company organize regular events to develop long-

term relationship with their suppliers and clients. The suppliers of company are specialist in
direct events such as sound production, audiovisual, staging, lighting, catering and entertainment.
They also work in particular areas like, security, transport, legal services and accounting
services. The reach of suppliers is an integral part of industry to increasing specialization and
expertise production of high-calibre and professional events.
Art festivals is also component of organizational structure, it includes numbers of
characteristics with artistic output. Venues of events like historical houses, theatres, museums,
galleries and universities & libraries helps to create additional revenues by hiring corporate and
functional events. Industry associations is diverse in UK it promotes individual membership on
the basis of organization. The main trades are associations, meeting & conference, exhibitions
etc. There are different roles of events in society such as public, community, major events etc.
the major stakeholder in community perspective includes planning process.
Community events are identified in every age in human society with the purpose of binds
all communities together. The myriad social interactions that creates festival committee
meetings, support local business, local arts groups and help them to create community well-being
and social capital (Khalifa, 2020). The role of major events and society is to examine the
community that how to attract many visitors. The members of community still look forward to
participant’s happiness. Thus, organization become larger and professional to concerned wider
impact of the events including traffic restrictions, economic, job creation benefits and physical
implications.
Explaining factors influenced development of local and global events
There are many factors that influenced global and local events in order to growth and
emergence of this industry with change in technology, industrialization, climate & pandemic,
Political factor etc.
Industrialisation- Nowadays the purpose of fairs changed according to time and
technology because that events mainly operated for fun and entertainment with rides, stalls and
sideshows (Liang and Latip, 2018). As the work increases due to industrialisation, people
celebrate commercial celebration to provide relaxation from daily work life. For government
these events are provided on the basis of traditional culture with the pleasure. This impacted
good in terms of generated revenue at globally.