Global Events

Global Events

Table of Contents
• Introduction
• Impact on Macro environment on global events industry
• SWOT analysis
• Conclusion
• References

Introduction
Event Management is a type of project management. It involves studying the
brand and developing a concept to strike a connection with its target audience
and then launching an event based on the concept. Events can be formal like
conferences, concerts, etc. and informal like weddings, festivals, etc. Initially
a low key concept, events industry now stands globally on a huge scale. It
involves events of many sizes from a simple concert to mega event Olympics
(Veal and Burton, 2015).

Impact on Macro environment
on global events industry
Macro environment refer to the general economic conditions that affect all
businesses.
• Political factors
• Economic factors

Continued...
• Legal factors
• Environmental factors

Continued...
• Technological factors
• Social factors

SWOT Analysis
SWOT analysis call for analysis of internal and external factors presented for
strategy making. London Fashion Week is a brand in itself. SWOT of London
Fashion Week:
• Strengths
• Weaknesses

Continued...
• Opportunities
• Threats

Conclusion
Events were once personal and privately managed. Now, event management
has developed into multi-billion dollar industry. Globalisation has presented it
plethora of opportunities while also posing same challenges in its way. .
Events can be local which are aimed at community development or global
which aim to bring focus of everyone around the globe to the local
community. Global events create a high value and leaves a long lasting legacy
on the environment.

References
• Jeong, D., Chun, E. and Ko, E., 2020. Culture and art policy analysis
in fashion capitals: New York, London, Seoul, Beijing, and Jakarta.
Journal of Global Fashion Marketing. pp.1-19.
• Kanzler, M. and Talavera, J., 2018. Public Funding for Film and
Audio-Visual Works in Europe: Key Industry Statistics 2010–2014.
In Handbook of State Aid for Film (pp. 153-174). Springer, Cham.
• Lewis, R., 2017. Pestle.

Thank You