Global Events: PESTEL Analysis, SWOT Analysis, and Critical Evaluation of Planning Criteria

GLOBAL EVENTS

Table of Content
◦Introduction
◦PESTEL analysis
◦Evaluation of macro environment factors
◦SWOT analysis
◦Critical evaluation of criteria that are essential for successful planning of events
◦Conclusion
◦References

Introduction
Global events were described as an event which exists
for limited time period and have global reach. This
need public investment and also make impact on
population and built environment. Global events were
conducted for many reasons as this attracts more and
more people from various parts of world. This also
contributes to promote activities of tourism and also
contribute to economy of country in positive manner.

PESTEL analysis:
◦Political Factors
◦Economic Factors
◦Social Factors
◦ Technological Factors
◦Legal Factors
◦Environmental Factors