Diversity, Structure, and Role of Global Events in Society

This report examines the diversity, structure, and role of global events in society. It analyzes the factors influencing the development of events across the globe and evaluates the value, legacy, and impact of global events on the external environment. The report also reviews management strategies for responsible event development.

Global events

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................4
TASK 1............................................................................................................................................4
P1: Examine the diversity of global events, structure and role of events in society..............4
P2: Factors that are influencing development of events across globe....................................5
TASK 2............................................................................................................................................6
P3: Evaluate value, legacy and impact of global events on external environment................6
P4: Review of strategies of management to support responsible events for development of
global events...........................................................................................................................7
TASK 3............................................................................................................................................8
Covered in PPT.......................................................................................................................8
TASK 4............................................................................................................................................8
Covered in PPT.......................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCE.................................................................................................................................10

INTRODUCTION
Global events are the happening of a activity at a particular time period and a specific
location at international level. There can be different types of global events such as cultural
events, music festivals, Olympic festival. Global events help in growth & development of a
country by enhancing the trade and tourism (Granadillo, El-Barbori and Debar, 2016). Olympic
game is world famous events that takes place once in four years and consist of different games.
Present report consist of events and role of such events in society. There are different factors that
posses influence on the growth of industry. Further there are some management strategies that
are analysed to understand the development of a event. Global events are also affected by macro
environment factors and posses impact on decision making. There is application of SWOT
analysis to understand the factors affecting event planning.
MAIN BODY
TASK 1
P1: Examine the diversity of global events, structure and role of events in society
It is very important to understand the event industry to enhance their level of diversity by
emphasizing on global events. Diversity in global event will help in attracting people that leads
to exchange of trade relations.
Analysis of figures of event contribution towards economy:
There are many events that are contributing towards development of UK economy.
According to data event industry of UK has a worth of 42.3 billion pounds. There are 25000
organisations that are part of this event sector and are operating different events across globe. It
is leading towards higher growth of UK economy and enhancement of GDP. Visitors are
spending in such events a amount worth 7.7 billion. Contribution towards sports events is 2.3
billion pounds. Such contribution is helping in enhancement of industry growth. There is
enhancement of investment by a trade of 9.9 billion pounds for UK if Olympics are hosted in
London.
Different types of events:
there are events that are centred around a specific goals. These events are designed to target the
audience according to the objectives (Wehbaand Ruchti, , 2017). Events can be social, sports or

corporate that is concern with fulfilment of objectives but also to enhance profitability in terms
of monetary amount. Some of these events are mentioned below:
Corporate event: It is a type of event that is organised by organisations for their
employees, shareholders or other stakeholders (Bouchon, Hussain and Konar, 2017). The main
aim is to decide the audience type that has to be engaged. Seminars are also examples of
corporate events that may involve a single speaker or group of speakers who are addressing
audiences for a particular objective.
Sports events: There are different events that can be set up to organise different games.
Olympic games are featuring different summer sports competition where 100 of athletes from
different parts of the world are participating. Tournament and training are also supported top
focus on a specific game and joining of people from diversified background.
Major events: These events are those in which a organisation enters in major agreements
to consolidate a organisation with corporation. It is done to attract large audiences.
Hallmark events: This event consist of cultural, explosion and sporting events that can
help in guiding of tourists. The major function is to provide host community with opportunity to
secure high tourism prominence.
Role of events in society:
Events help on enhancement of economy as it helps in bring together the culture. Global events
help in gathering people from religion and various regions. It influences people and enhances
inter community communication.
P2: Factors that are influencing development of events across globe
There are different certain that can posses a influence over growth & development of
industry across globe (Atkins, Careyand Sanders, 2016). It is very crucial to identify factors that
can help in enhancement of event industry. Some of these factors are discussed below:
There are three major factors that have influence the development of global events:
Technology: Event industry has gained lot of popularity across different parts of world.
With the wide use of portable devices like mobile phones and internet there are facilities such as
mobile ticket facilities that are helping in reduction & maintaining of cost effectiveness for such
event organisers.
DIY events: Website is creating a entire industry where there is focus on enhancement of
revenue & profitability. Many organisations are working towards hosting DIY events that can

help in enhancement of overall size of revenue & profitability. Many organisation are coming up
with DIY events, ticket services that are helping in facilitation of trends.
Experience of virtual reality: It is part of the merging trends that is because of the
development of virtual reality that can help in replacing of earlier traditional scenarios. It helps in
achievement of objectives and aims in a more effective manner.
TASK 2
P3: Evaluate value, legacy and impact of global events on external environment
There are different range of global events that can have a impact on environment. Such
events consist of different sources that can help in successful completion of a event. Olympic
games are held once in a time period of 4 years and is one of the most popular events across
world. This event consist of different organisations that are affected both in a positive and
negative manner by such global events. This influence of Olympic events is mentioned below:
First event : Olympic games:
 Physical & environment: There are certain events that can help in having positive
impact on society (Buning and Gibson, 2016). Such events help in spreading off
awareness about different environmental issues. It helps in reduction of environmental
issues and enhancing flow of information. The negative impact on external environment
is pollution that is harmful to society.
 Political: This factor consist of regulations and policies of government (Mallen and
Adams, 2017). When a country is hosting a global event then there is political
development as leaders can generate relations with other developed nations that can help
them in future trade activities. But there can be negative impact as Olympic event
requires high amount of investments in financial terms.
 Social & cultural: Social and cultural factors are major impact on performance of a
event. It is necessary to understand the cultural and social aspects that can affect the
social events. Olympic events help in providing opportunities to various individuals to
increase their participation. It also leads to development of interrelationship between
different cultures. Negative impact is that many times there can be misinterpretation of a
aspects and can affect the values of a particular caste or a religion.

 Tourism & economic: Tourism and economic factors are the two crucial factors that are
affecting event industry. Olympic games can help in attracting large individuals from
various parts of world. It posses influence on tourism industry of a country as there is
increase in people availing services and that leads to creation of effective image.
Second event: London fashion week:
 Physical & environmental: London fashion week is a event part of fashion and
entertaining industry. It has a no negative impact in terms of any physical damage that is
being caused to the external environment (Getz, 2018). But sometimes such activities
can lead to wastage of resources or investment where it is not generating any specific
benefit.
 Cultural and social: There are some social factors that are affected by such fashion
events. Like society is learning something latest and creative with these events. On other
hand, many times in some instances people in society can be negatively influenced by
such events and this can affect the mindset of people in a negative manner.
 Economic and tourism: Tourism sector is influenced by all the global events that are
taking place in a country, Companies and event industry is involved in making all the
preparations to enhance the trade activities and economic rates. London fashion week is
working on a unique concept that is attracting all fashion enthusiasts across world (Levi,
Hewlett Packard Development 2016). This has lead to growth in business of tourism that
in turn leads to positive economic contribution. There is requirement of lot of investment
in terms of different types of resources on such events that can lead to diversification of
ultimate motive of a country.
P4: Review of strategies of management to support responsible events for development of global
events
Management strategies:
For the purpose of organising a Olympic event there is need to adopt effective strategies
by management in a systematic way. For supporting of event there is need to apply various

strategies that can help in organisation of event. In Present case to execute the Olympic event
there are two management strategies that can be applied:
 Setting of objectives: For properly execution of a event there has to be setting up of
SMART objectives. It helps in providing all the team members working in a team with a
proper insights of the ultimate goal that has to be achieved. SMART objective help in
clearly defining the end goals.
 Creation of budget: For organization of a event there is a need to work towards
organisation of event by creation of proper budget (Parent, and Chappelet,., 2017).
Olympic event has to be based according to the outlines of budget so that all activities are
taking place within such scenario only. Key performance indicator: This Strategy is based on identification of financial & non
financial transactions. This strategy can will help in focussing on special aspects that can
help in calculating the specific performance that has been attained in the course of whole
event.
Corporate environmental model: Large scale events can posses a impact on resources,
individuals and local communities that are part of external environment (Liang, Fortinet Inc,
2020). These activities have a negative and positive impact on the corporate environment model.
There is a need to understand the integration of social environment with overall business
objectives in order to support the interest of people.
Balance score card: It is performance measurement technique that can help in
monitoring and determination of target audiences, it also leads to proper decision making as
there can be improvement of cost. It helps in formation of long run strategies that can help in
exploring of business such as it helps in achievement of desired objectives. There are some
specific objectives that can be achieved with help of developing balance score card.
TASK 3
Covered in PPT
TASK 4
Covered in PPT

CONCLUSION
It can be concluded from the above discussed information that there are many different
factors that are affecting both events and organisations for this there is need to use techniques
such as Pestle analysis in order to analyse the external environment. For the purpose of
examination of internal factors there is need to use tools such as SWOT analysis. All these
analysis are very helpful in decision making process

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