Diversity Of Global Event Industry (pdf)
Added on 2021-02-19
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GLOBAL EVENTS
Table of ContentsINTRODUCTION...........................................................................................................................1LO 1.................................................................................................................................................1P1 Diversity of global event industry including its structure and organisation and role ofdifferent types of events in society. ............................................................................................1P2 Factors that influence the development of event industry. ....................................................3LO2..................................................................................................................................................4P3 Evaluation of value, impact and legacy of events..................................................................4P4 Review management strategy used to support event devlopment..........................................6LO3..................................................................................................................................................7P5 Impact of macro environment on global event industry affecting organization behaviourand decision making....................................................................................................................7LO4..................................................................................................................................................8P6 SWOT analysis for evaluating successful planning of such events.......................................8CONCLUSION..............................................................................................................................10REFERENCES .............................................................................................................................10
INTRODUCTIONGlobal event is set up or activity taking place in a certain place having some importantcriteria for the purpose of entertaining people or spreading awareness to people from around theworld about something specific around the world. These activities involve awareness aboutsports events, entertainment by music concerts by various artists or even business conferencesspreading awareness about several business activities or opportunities that impact theirhappenance or implication around the world. The report will cover diversity of global eventindustry based on structure, role and events surrounding. Also, the factors influenced the eventindustry globally will be addressed. Further effect of these events on different environmentstages will be assessed along with review strategy for development of these events globally. Theeffects of these events in macro environment is evaluated and it's reciprocation on organizationalbehaviour and decision making. Finally, implication of internal and external analysis will justifythe criteria for planning of such events to attain or aim success (Müller and et.al., 2016).LO 1P1 Diversity of global event industry including its structure and organisation and role of differenttypes of events in society. Global event industries organises various types of events at global level. Event industryincludes events of all size from Olympic down to business breakfast meetings. The eventmanager is a person who plans and executes events, manager takes all responsibility whichincludes, overall event design, brand building, marketing and communication strategy. Globalevent industry is much diverse as diversity is good for business , brings new ideas, establishedways of working. It includes people from different countries, the events are organised in differentcountries including people of diverse culture (Diffenbaugh and et.al., 2017). Event industry is the one of the fastest growing industry in the recent times. The company isorganised in such a way that on the top it is the client/stakeholder. Who reach or contacts eventorganiser and after that, event manager makes administration and operation of the task, ie, whatare the procedures to follow to execute an event, how activities will be managed employee. Andafter all that process marketing is done by the event manager for a particular event. The eventmanagement has to do effective marketing so that information about the event is reached tomaximum people and more public can attend the function (O'shea and et.al., 2016). 1
Types of events which are organised by global event industry are- Sports eventsVarious types of sports events are been organised by by global event industry. Crickettournaments and football tournaments are been arranged by the company. In cricket world cup of20 overs game is been organised by this industry. Another sports events like basket ball andbadminton also been planned by event management industry. Biggest sports events which theindustry organised are Fifa world cup, Olympic games. Uefa champions league and many more. Music eventsEvent industry organises various music events in a year. In the music events musicianand singers from different countries come and perform. Singers from different diversity comeand perform so diverse type of music is been heard at these music events. The event managermakes arrangement about which singers and musicians are to be invited. Artist from variouscountries are been booked in advanced so that the function runs in smooth way. Rock musicfestival is a large music concert, which features multiple acts performing on diverse range ofrock music. This event is one of the biggest event which is been arranged by global eventindustry (Richards and Colombo, 2017). Business events2
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