Global Events: Types, Structure, and Impact on Society and Environment

This report discusses the different types and structure of global events, their impact on society and the environment, and the factors that have influenced the development of the events industry. It also evaluates the management strategies used to support responsible event development and the macro environmental factors that influence the industry.

Global Events

Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
Conclusion.......................................................................................................................................3
References .......................................................................................................................................4

Introduction
A global event are those events that performs for a limited period of time but have the
global reach. These events influence the worlds economy by their activity. These global events
provides the various opportunity in the society as well as also positive impact on the business
and community that involves in the scenario (Boggia, Rocchi and Schiavi, 2018). In relation to
the above discussion the mentioned report will includes the various traits in regard to the global
event. It will highlight different types of event within the society as well as also address the
impact of these event on local and global level. Further, the report will also discuss the key
factors and techniques that shape the respective event industry ans society as well. Moreover it
will also include the impact of such describes global event on environment and also adhere the
strategies that support these global event.
A global event are the events that organise for specific period of time and have the global
existence. These events influence the worlds economy by their activity. These global events
provides the various opportunity in the society as well as also positive impact on the business
and community that involves in the scenario The mentioned PPT commonwealth games 2018
that were organised on the gold coast, Queensland, Australia. It will include the positive and
negative impact of mentioned event on macro environment. In regard to this various traits will be
discussed in the given PPT that will show the decision making as well as recommendation in
regard to the discussed event.
Main Body
Examine the diversity of the global events industry, including its structure
and how it is organised, together with the place of different types of events within our society

Mega event- The mentioned typology of event is determined as large scale of event. visitors
around the globe vitnesses these type of event. In realtion to the discussion, themhese ypes of
event have the international market as well as also hve the invovlement f soecia authority. To
organise thse typ of event a proper sysamti planning is neded and hug cost is deployed in
order to make the mentioned event successful. Vast number of people perform their
operational functions in an effective manner to provided task. Football, Olympic games,
cultural fairs are some o the example of mega events.
Strututre- The mentioned event considered various variable in their structure. These type of
event take care of all essential requirement regard to the visitors, participants. Mediated
reach, event execution cost, management involvement, security adaptation are the some
factors that taken into the consideration in organising the above resected event. All the task
and responsibilities prior divided according to the skills of performing team in order to make
the event successful (Brassett, 2018). These teams plays a vital role in monitoring and
controlling the essential practises during the event.
How meg event organise
The
Mentioned event organise by the involvement of number of official authority and organise.
The support of the government also indulged in the mega event at the The place where event
is organised. It includes the define for at of organised event, allocated all the responsibilities
as well as marketing the event to attract the vast number of viewers towards the organised
event.
Place wgere these event organnise- the mentioned event attract the large number of
audiences to witnessed the live event which requires the large space. In instance, these types
of events organised in the big stadium or open spaces that hae the capacity to engage the vast
number of audiences.
Halamrk events
The mentioned event includes the cultural and social event that relates with the geographical
location. In relation to this, these types of event directly connected with the specific culture
and location in a determined society. Peoples the around the world witnessed these type of
event. By these events they get to know the culture of different region and community as well
as it also helps the location a which these event organises. It increase the influence of tourism

that provides the employment flow of foreign currencies as well as also helps in enhancing
the GDP. These types of events organises on a regular basis in a specified duration of time.
Tour de France is the one example of mentioned event that organised every year.
Sturture
Halmarks event structure according to the requirement of specific geographic location that
involves in the organised event. These types of event focuses on highlighting the particular
nation. Hence all the decision and planning took place according to their requirement.
different people of different culture witnessed at th sae place at which they engaged with each
other culture
How the event organized: various representative and authorities participate in the mentioned
event of specific region and location (Bulley and Brassett, 2021). These events no organised
for the profit motive. The min aim of these types of event is to influence the peoples to learn
about the specific culture.
Place of event- the event basically organised in a specific location of a hosting countries.
Major event- the major event are those events that arranged for the limited number of people
such as 200 to 300 people. These events organised for the parties or specific event. Parties,
concerts art exhibitions are the some example of mentioned event. The people in the engaged
in the mentioned events comes from the same location. In relation to this the mentioned event
also includes the international participants in their even. These types of events use the media
martking to influence the people towards their event.
Structure- These types of events generally organised for the profit motive from the society.
Hence, it includes the planing and controlling of all the activities regard to th event. All the
task and responsibility strategically assigned team members in order to make the event.
How the event is organised: the mention event start with strategic planning that includes all
the essential factor that needed in organising the event. In instance strategic plan and
monitoring and controlling of activities throughout the event is performed by the
representative.
PLACE these types events mainly took place on hotels banquette, clubs ans auditorium etc.

Event industry is the type of industry which makes live concerts and events. It includes
special services of suppliers, live professionals and the audience. There is live interaction
between them in a live formate to promote the purpose of event. The industry is divided into,
sports, music concerts, corporate events, festivals, exhibitions and others. There are various
factors which influenced the development of this industry on both a local and global level are
underneath :
Tourism sector: Tourisms has positively impacted the event industry at both level. In recent
years, people are more engaged or interested to explore different culture, sports and learn new
things. For that millions of people travel at different places and countries which drives money
into the event industry as well as it enhance the economy of this industry. With the help of
tourism event industry mange to brings money and develop their business at local and global
level (Fernandes, Fanaee and Gama, 2019). Tourism of local level is not much popular because
of limited population and local people are least interested to attend the event due to familiar
culture or sports. Where as, on the global level wide number of people are involved due to
curiosity to learn new things which can create job opportunities and enhance the economy of
event industry.
Transportation : In today's world, there is more convenience of transport and transport facilities
are easily available for the people. Some event organisations collaborate with various
transport companies to provide free transportation for public to attend the event.
Transportation impacts the tickets sales because people are getting easy transport which
increase the income of organisers. Transportation for events at local level is more popular
because people are aware about the free and easy transport for the event where as on the
global level it cost them more money and time to reach and use the facilities for thew
event.
Social media: It is one of the most influencing techniques which has great impact on the
development of event industry. Event organiser share or publish the details related to the event
on social media which create and increase awareness about event among public and users. It
serve as a medium for promoting events to audiences at global level. Tickets can be easily sold
or brought by social media or online platform which save time or money of people or event
organisers. Technology such as various phone apps related to payment as well as booking tickets
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are designed so the public can easily get the details about ongoing and upcoming events. The
impact of social media on the development of event industry at local level are massive event
organisers publish their details with less formalities (He and Harris, 2020). Local people get full
information about the event. Along with that they booked their tickets early or easily due the full
knowledge about the process or formate of event. Where as, at the global level they have to do
lots of formalities to publish and registered their details about events on online which leads
increase in their cost. As well as customers of different countries faced many problems related to
booking and payment .
• Explain the factors that have influenced the development of the events industry on both a local
and global level, contrasting these two extremes
• Undertake an evaluation of the key factors that have influenced the development, structure and
organisation of the events industry and the role of different events within our society (Merit-M1)
The event industry is concude as an one of the huge industry. It involves the
Number of variables that impact the mentioned event. In elation to this events are performed on
the global as well as local level. strategic planning, management of resources, government
policies etc. Are the same key factors . Hence, these factors also arise according to the
boundaries The effective management plays a vital role in order to make the organised event
grand and successful. They performs all the operational activity in a strategic and effective a
manner in enhancing social reach. Peoples round the globe engage in a particular event that
shows the diversity of such event. It provides the assistance to people to understand the different
culture of different region. It also enhance the tourism in a host country that helps in order to
enhance the GDP
• Using critical evaluation techniques show the key factors that have
influenced and shaped the events industry and the role they play in society
Effective managing and controlling of the event considered as a main elements that succours in
order to success of event. By the mentioned Practice the event performs their functions more
significantly. It manages the vast number of audiences as well as ensures to complete all the task
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on a decided timeline. The above mentioned factor ensures that people that join the particular
event don't face any problem during the event. As it provides the assistance to the people to as
well as ensures their health ans security during the event. Hence, by such assistance people in the
event engage with the other audiences more effectively without having any concerns.
• Produce an evaluation that shows the value, impacts and legacy of a range
of global events together with the environment in which they operate700
• Review management strategies used to support responsible event
development, across a range of global events
500
• Critically evaluate the specific management strategies used within the
events industry to deliver responsible events and how these have recently
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developed; show these across a range of actual global events (Merit-M2)
Critically assess the impact that global events have on different levels of the
environment; evaluate the strategies used by the industry to support
responsible event development now and into the future (Distinction-D2).100
PPT
Determine the effect that the positive and negative impacts of the global
events have on the macro environment;
PESTLE analysis of commonwealth games 2018
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The above mentioned framework includes the various external factor that helps in
recognise the macro environment. It highlights forces that indulged with the organisation
functions, and shows their adverse or diverse impact on mentioned entities. Below are the brief
discussion of these factors that effect by the respective game.
Political factor
 Enhance interconnectivity within nations- The mentioned game creates the determine
path in which various countries involves to participate in the particular event. By such
activity various political parties form the dedicated relation with other countries. These
activities provides the various support such as financial support, trade relation etc.
Economical-
Generates revenue and growth in the economy- The mentioned game succours the Australian
economy in their growth. Number of tourist came around the world to watch the commonwealth
game which enchained the tourisms, that ultimately contributes in economy development (He,
Zhang and Li, 2020). The government also earned the decent revenue by the mentioned event.
Such, money provided the assistance to use it for the GDP growth.
Social-
 social engagement within various communities- at the time of the mentioned event,
number of international players as well as communities came all over the globe to support
their countries. Hence, it develops the diverse community culture in Australia. It provided
the opportunity to interact with different culture of people.
Technological-
 Technology advancement- The respected game used number of advanced technology in
order to perform the smooth functions. Such as 360 camera, heart monitor, atmospheric
sensor as well as also developed velodrome track in Brisbane. These techniques helped
the management team to manage all the operational working efficiently
Environment-
 Green initiatives – The commonwealth game 2018, focused on several green initiative in
order to minimize the greenhouse effect. The initiative they took was to reducing the
waste, banned on helium balloons as well as also encourage to use the public transport in
order to reduce the carbon footprint
Legal-
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promotes rules and regulation- The commonwealth federation in the commonwealth games
focuses on managing all the rules and regulation to the mentioned game. They generated the laws
and policies that includes the laws upon sports practices, employee engagement, labour laws etc
(Johnstone, Saridakis and Wilkinson, 2019). by such practice they deliver the strong message in
the society.
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• Using specific examples, evaluate the macro environmental factors, their
influence on global events industry; support this with an analysis of their
influence on decision-making and organisational behaviour (Merit-M3)
In order to make any event successful, it is necessary to include all the external factors
that deploys on the organisation event. In relation to this there are number of factors that plays a
significance role in the decision making and in execution of plans. In instance political concerns
is one of the major concern in the event industry. The fluctuation of laws and regulation can
cause the complexity as well as impact the overall organisation behaviour. Moreover, favourable
legal policies, political support and community enthusiasm towards the event can form the
positive impact in the mentioned organisation functions.
recommendations for improvements
 The respective organisation federation need to focus on the traits that addressed as an
weakness. The federation need to eliminate the unethical practices regard to racism.
Need to develop the more dedicated approaches that succours the mentioned event to creates the
more advance security (Nissenbaum and Shifman, 2020). By increasing the security, systematic
route planning can help them in order to control the large audiences.
• Using a SWOT analysis tool, report on a specific event examining and
assessing the criteria essential for the successful planning of events
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Strength
 Presence of big players- Number of
famous personality participate in the
commonwealth games. It provides the
huge viewership to the organiser. By
these participants, people influence by
their personality through which they
shifted their interest towards the sports.
All the big player around the globe
actively participate in these games,
which also provides them global
recognition.
 Association with sponsorship- In the
commonwealth 2018 number of
sponsors came forwards to provide
their sponsorship in the mentioned
event. These activities helped the
respective organisers into generate the
decent revenue. Such, money used in
managing the complete event.
Weakness
Racism allegations- One of the major
weakness or issues that highlighted in number
of commonwealth games in the past is regard
to Racism allegations. Dark colour personality
as well as players that came from the lower
background faces the number of racism
comments from their competitors and other
entities (Radygina and Oshkordina, 2021).
These traits impacted the player morale that
degrade their performance.
 sporting controversies- There were
number of players in the mentioned
games that alleged in the doping
charges and other sports misconduct.
These activities somehow degrading the
sportsmanship as well as also creates
the question on the events. Hence, it is
one of the major drawback for the
respective game.
Opportunity
 increase the reach of games globally-
The mentioned event have the the
global reach. Hence, they can easily
increase the popularity for the game
globally. By their active participants,
they can influence the audience towards
the sports.
 include new sport- There are still
various sports that not conclude in the
mentioned game. Hence, by including
Threat
 Uncertainty due to pandemic- In the
today's era one of the major threat that
implied on every situation is
uncertainty of pandemic. It can impact
the complete event in future such as
lock down, economic downturn or
banned of travel. All these concerns are
directly relate to the event planning and
decision. Hence, such uncertain
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the new segments of game can gives
them assistance in order to attract the
new audiences as well as countries
sports player which were not
participated before.
situation can cause the financial losses.
Security Concern- One of the major concern
that can be create the threat for the respective
game could be the safety and security concerns
(Shu and Zhai, 2021). It was seen in the
previous events that the large of audiences
came around the world to watch the mentioned
sports event. Hence, various situation has
raised at that time regard to manage and create
the adaptive safety and security resources for
audience in which they lacked.
criteria that are essential for the successful
planning of events.
 Effective management and follow up
 budget allocation
 schedule planning
 Allocate responsibility
By following the above mentioned practices helps in order to develop the effective internal
environment. It assist the operations by providing the clear vision of functions that helpful in
completion of task in a more efficient manner (Randhawa and Randhawa, 2021). On the other
hand these key factors will also helps in carrying out the event more adversely at global level
that ultimately helps in engage with various countries and laws.
Conclusion
Form the analysis of above mentioned presentation, it is clearly stated that global events
plays a foremost important role in order to form the social engagement as well as also influence
the communities of different countries. In relation to this the above report also highlight the
various macro factors influence over global events.
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References
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Shu, F. and Zhai, J., 2021. Global Event-Triggered Output Feedback Stabilization for a Class of
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Papers, 68(10), pp.4371-4380.
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