Diversity and Impact of Global Events Industry

Global Events
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Contents
INTRODUCTION...........................................................................................................................3
PART A...........................................................................................................................................4
TASK 1............................................................................................................................................4
P1 Examination diversity of the global events industry along with its structure and
organisation & the role of various types of events in society......................................................4
P2 Explain the factors that have influenced the development of the events industry globally...5
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INTRODUCTION
Global events is defined as a physical phenomenon that take place for a particular time
period at a global level. Events mainly take place on the investments done via public & also
develop a huge influence over population by developing an environment which is favourable. In
the present scenario, it has been found that event industry is segmented on the basis of age group,
revenue source, region and many more (Cheng, 2019). Along with this, such industries are also
carry variety of sub-sections which are music concerts, festivals, corporate events, sports event,
seminars, conferences and many more. London Exhibition centre organise all types of events at a
global level which is one of the reason of its success. The report will cover diversity of global
events along with the types of event. In addition to this, there is a discussion about factors that
impact on the event industry. Moreover, various management strategies were developed that is
used to support for range of global events. There is also discussion of negate and positive impact
in macro environment factors on global events industry. In the last, SWOT analysis is conducted
for a particular event in order examine and assess criteria for successful planning of events.
PART A
TASK 1
P1 Examination diversity of the global events industry along with its structure and organisation
& the role of various types of events in society
In the global event industry, it is analysed that there are various types of events which
majorly take place and these are sports event, community events, mega events, hallmark events
and many more. All such events are discuss below:
Hallmark events: It is consider as one of the important events which mainly take place in
order to create awareness at marketplace. In addition to this, it is analysed that such events are
developed for short span of time and also conduct to create awareness as well as improve appeal
of tourism destination.
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