Impact of Macro Environment on Global Events

GLOBAL EVENTS

INTRODUCTION
 Global events can be define as the event which is happening all over
the world. In this types of event people from all over the world can participate
 Pest analyses of event organization is done in presentation.

Impact of macro environment on global events and decision
making & organisation behavior
 Political factors
 This political factors shows an account of political situation of
an country and the global world in relation to an country, where the
government leadership that affect the decision of country. This
polices are not stable and keep on changing as the government of the
country changes which indirectly or directly affect the industries
 Economic Factors
 This factors refers to an all determinant of economic and its
various conditions. Such as increase in rate monitory or fiscal policies,
interest rate foreign exchange rate that create impact at global
events. As change in the economic factors it crate various problem in
the organization.

Cont..
 Social factors
 As each country has unique and each country have different
mindset. These mindset cast impact on business and sales of the
services and products. As the taste and preference of the consumer
keep on changing with every new product launched by the
organization and always they demand something new which satisfy
their desire.
 Technological factors
 This technology factors influence the business at high level.
As it changes every minute and that' why the industries keep on
attach to the technology and analyses to understand the consumer
react and technology trends in the business market.