Impact of Macro Environment on Global Events

GLOBAL EVENTS

INTRODUCTION
 Global events can be define as the event which is happening all over the world. In this
types of event people from all over the world can participate
 Pest analyses of event organization is done in presentation.

Impact of macro environment on global events and decision
making & organization behavior
 Political factors
 This political factors shows an account of political situation of an country and the global
world in relation to an country, where the government leadership that affect the decision of
country. This polices are not stable and keep on changing as the government of the country
changes which indirectly or directly affect the industries. This factors might have impact on the
macro environment and minimize the growth of the company.
 Economic Factors
 This factors refers to an all determinant of economic and its various conditions. Such as
increase in rate monitory or fiscal policies, interest rate foreign exchange rate that create impact at
global events. As change in the economic factors it crate various problem in the organization.
Economic factor might influence company strategies of making pricing and budget plan. Such
factors influence macro environment in positive and negative way.

Cont..
 Social factors
 As each country has unique and each country have different mindset. These mindset cast
impact on business and sales of the services and products. As the taste and preference of the
consumer keep on changing with every new product launched by the organization and always they
demand something new which satisfy their desire. Social factor and customer dynamic demand can
influence the whole macro environment and affect company demand and supply.
 Technological factors
 This technology factors influence the business at high level. As it changes every minute
and that' why the industries keep on attach to the technology and analyses to understand the
consumer react and technology trends in the business market. New innovation and modern
invention create competition and pressure on the multinational companies due to which influenced
can be faced by the organization and macro environment